ASSOCIATE BRAND MANAGER, MARKETING (CORDED)
SharkNinja France, Needham Heights, MA, United States
Associate Brand Manager – Marketing (Corded)
SharkNinja is a global product design and technology company focused on creating 5‑star rated lifestyle solutions. We seek a skilled marketing professional to help build Shark into a true devotion brand through brand health and profitable growth.
About The Job The Associate Brand Manager will support the category team in executing marketing strategies, including brand strategy, category assortment, and integrated marketing plans that drive program success and strong sales performance. This role is integral to end‑to‑end marketing execution and broad brand initiatives.
Responsibilities
Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels.
Coordinate go‑to‑market planning and product launches with Global Marketing, IMC, and cross‑functional teams.
Shape consumer profiles for brand and sub‑brands, including behaviors, attitudes, and media preferences.
Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space.
Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences.
Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell‑in.
Work with Consumer Insights to validate messaging and product propositions.
Participate in post‑launch evaluations and help apply learnings to future campaigns and commercialization efforts.
Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions‑oriented mindset.
Stay current on the competitive landscape, storytelling strategies, and emerging market trends.
Key Interfaces
Company Leadership – align brand strategies and marketing plans.
Product Development – ensure products align with target audience needs and overall brand strategy.
Consumer Insights – leverage research to understand unmet needs and optimize messaging.
Sales Strategy – collaborate to build flexible programs that engage key retailers and shoppers.
Finance – partner to set fiscal targets and evaluate program success.
Requirements
3+ years of marketing experience, ideally in CPG.
Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in‑market execution.
Strong skills in brand strategy, messaging, and communication strategy and execution.
Strategic thinker with a bias for action and creative problem‑solving.
Proven ability to leverage consumer insights for effective campaigns and product launches.
Highly analytical; able to mine and interpret data to drive decisions.
Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross‑functional matrix.
Exceptional communication and presentation abilities.
Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset.
Salary and Other Compensation Annual salary range: $60,000 – $124,300 USD. Starting pay may vary based on geography, market, skills, education, experience, and other qualifications.
Benefits
Medical, dental, and vision insurance.
Flexible spending accounts (FSA) and health savings accounts (HSA) with company contribution.
401(k) retirement plan with matching.
Employee stock purchase program.
Life insurance, AD&D, short‑term and long‑term disability insurance.
Generous paid time off, company holidays, and parental leave.
Identity theft protection and pet insurance.
Pre‑paid legal insurance and back‑up child and eldercare days.
Product discounts and referral bonus program.
Equal Employment Opportunity Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation or local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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About The Job The Associate Brand Manager will support the category team in executing marketing strategies, including brand strategy, category assortment, and integrated marketing plans that drive program success and strong sales performance. This role is integral to end‑to‑end marketing execution and broad brand initiatives.
Responsibilities
Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels.
Coordinate go‑to‑market planning and product launches with Global Marketing, IMC, and cross‑functional teams.
Shape consumer profiles for brand and sub‑brands, including behaviors, attitudes, and media preferences.
Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space.
Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences.
Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell‑in.
Work with Consumer Insights to validate messaging and product propositions.
Participate in post‑launch evaluations and help apply learnings to future campaigns and commercialization efforts.
Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions‑oriented mindset.
Stay current on the competitive landscape, storytelling strategies, and emerging market trends.
Key Interfaces
Company Leadership – align brand strategies and marketing plans.
Product Development – ensure products align with target audience needs and overall brand strategy.
Consumer Insights – leverage research to understand unmet needs and optimize messaging.
Sales Strategy – collaborate to build flexible programs that engage key retailers and shoppers.
Finance – partner to set fiscal targets and evaluate program success.
Requirements
3+ years of marketing experience, ideally in CPG.
Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in‑market execution.
Strong skills in brand strategy, messaging, and communication strategy and execution.
Strategic thinker with a bias for action and creative problem‑solving.
Proven ability to leverage consumer insights for effective campaigns and product launches.
Highly analytical; able to mine and interpret data to drive decisions.
Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross‑functional matrix.
Exceptional communication and presentation abilities.
Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset.
Salary and Other Compensation Annual salary range: $60,000 – $124,300 USD. Starting pay may vary based on geography, market, skills, education, experience, and other qualifications.
Benefits
Medical, dental, and vision insurance.
Flexible spending accounts (FSA) and health savings accounts (HSA) with company contribution.
401(k) retirement plan with matching.
Employee stock purchase program.
Life insurance, AD&D, short‑term and long‑term disability insurance.
Generous paid time off, company holidays, and parental leave.
Identity theft protection and pet insurance.
Pre‑paid legal insurance and back‑up child and eldercare days.
Product discounts and referral bonus program.
Equal Employment Opportunity Statement We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation or local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
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