Sr Public Relations Specialist
Henry Ford Health - Careers, Lansing, MI, United States
Senior Public Relations Specialist — Value-Based Enterprise
General Summary The Senior Public Relations Specialist supports Henry Ford Health System by developing and executing
innovative PR, communications, and storytelling strategies
that elevate the organization’s mission—especially within its
Value-Based Enterprise .
This includes supporting key entities such as:
Health Alliance Plan (HAP)
Populance (population health)
Community Care Services
Mosaic Clinically Integrated Network
In this role, you’ll act as a
strategic partner, project manager, and storyteller , driving communications that position Henry Ford Health as a leader in value-based care. You’ll collaborate closely with communications, marketing, and executive leaders while enhancing brand visibility and supporting system growth.
Key Responsibilities
Develop and execute
strategic PR and storytelling plans
across clinical care, research, education, community impact, and philanthropy
Build and maintain
strong media relationships ; actively pitch stories to national, local, and industry outlets
Create
engaging content
(press releases, digital, social, internal, and external communications)
Serve as
project manager
for major communications initiatives and campaigns
Partner with internal leaders to provide
strategic counsel and alignment on messaging
Collaborate across teams to ensure
consistent, integrated communication strategies
Track and measure
engagement and performance metrics
Support
media monitoring, distribution, and reporting
Assist with
media events and public-facing opportunities
Support
thought leadership and executive visibility strategies
(media, speaking, op-eds)
Develop content strategies for
diverse audiences
(consumers, media, internal stakeholders)
Participate in
on-call support
during emergency communications situations
Qualifications
Bachelor’s degree in Public Relations, Communications, or related field
5+ years of PR/communications experience with increasing responsibility
Exceptional
written, verbal, and digital communication skills
Strong
interpersonal skills ; able to work with leaders at all levels
Ability to
translate complex medical concepts
for broad audiences
Passion for
storytelling , curiosity, and a collaborative mindset
Strong
project management
skills; able to manage multiple priorities
Strategic, creative, detail-oriented, and innovative thinker
Preferred/Additional Skills
Experience with
media monitoring and distribution tools
Knowledge of
healthcare, value-based care, or population health
Ability to analyze data and measure communications impact
Core Competencies
Communication, teamwork, and collaboration
Accountability and ownership
Customer service and professionalism
Adaptability and continuous learning
Respect for diversity and inclusion
Work Environment
Standard office environment
Occasional after-hours/on-call support as needed
Summary This role is ideal for a
strategic communicator and storyteller
who thrives in a fast-paced environment and wants to make a meaningful impact by elevating healthcare innovation, leadership, and community impact.
Education:
Bachelor’s degree (B.A.) in Public Relations, Communications, or related field from a four-year college/university
Experience:
Minimum of 5 years in public relations, communications, or related field with increasing responsibility
Communication Skills:
Exceptional oral, written, and digital communication skills
Interpersonal Skills:
Excellent people skills; able to work effectively with a broad cross-section of leaders
Critical Thinking:
Ability to distill and communicate complex medical and other concepts to diverse audiences
Mindset:
Passion for storytelling, natural curiosity, and a collaborative client-partner approach
Work Style:
Ability to manage multiple projects, accounts, and complex issues with a focus on strategy, innovation, creativity, attention to detail, and accuracy Additional Information
Organization: Corporate Services
Department: Public Relations – Admin
Shift: Day Job
Union Code: Not Applicable
#J-18808-Ljbffr
General Summary The Senior Public Relations Specialist supports Henry Ford Health System by developing and executing
innovative PR, communications, and storytelling strategies
that elevate the organization’s mission—especially within its
Value-Based Enterprise .
This includes supporting key entities such as:
Health Alliance Plan (HAP)
Populance (population health)
Community Care Services
Mosaic Clinically Integrated Network
In this role, you’ll act as a
strategic partner, project manager, and storyteller , driving communications that position Henry Ford Health as a leader in value-based care. You’ll collaborate closely with communications, marketing, and executive leaders while enhancing brand visibility and supporting system growth.
Key Responsibilities
Develop and execute
strategic PR and storytelling plans
across clinical care, research, education, community impact, and philanthropy
Build and maintain
strong media relationships ; actively pitch stories to national, local, and industry outlets
Create
engaging content
(press releases, digital, social, internal, and external communications)
Serve as
project manager
for major communications initiatives and campaigns
Partner with internal leaders to provide
strategic counsel and alignment on messaging
Collaborate across teams to ensure
consistent, integrated communication strategies
Track and measure
engagement and performance metrics
Support
media monitoring, distribution, and reporting
Assist with
media events and public-facing opportunities
Support
thought leadership and executive visibility strategies
(media, speaking, op-eds)
Develop content strategies for
diverse audiences
(consumers, media, internal stakeholders)
Participate in
on-call support
during emergency communications situations
Qualifications
Bachelor’s degree in Public Relations, Communications, or related field
5+ years of PR/communications experience with increasing responsibility
Exceptional
written, verbal, and digital communication skills
Strong
interpersonal skills ; able to work with leaders at all levels
Ability to
translate complex medical concepts
for broad audiences
Passion for
storytelling , curiosity, and a collaborative mindset
Strong
project management
skills; able to manage multiple priorities
Strategic, creative, detail-oriented, and innovative thinker
Preferred/Additional Skills
Experience with
media monitoring and distribution tools
Knowledge of
healthcare, value-based care, or population health
Ability to analyze data and measure communications impact
Core Competencies
Communication, teamwork, and collaboration
Accountability and ownership
Customer service and professionalism
Adaptability and continuous learning
Respect for diversity and inclusion
Work Environment
Standard office environment
Occasional after-hours/on-call support as needed
Summary This role is ideal for a
strategic communicator and storyteller
who thrives in a fast-paced environment and wants to make a meaningful impact by elevating healthcare innovation, leadership, and community impact.
Education:
Bachelor’s degree (B.A.) in Public Relations, Communications, or related field from a four-year college/university
Experience:
Minimum of 5 years in public relations, communications, or related field with increasing responsibility
Communication Skills:
Exceptional oral, written, and digital communication skills
Interpersonal Skills:
Excellent people skills; able to work effectively with a broad cross-section of leaders
Critical Thinking:
Ability to distill and communicate complex medical and other concepts to diverse audiences
Mindset:
Passion for storytelling, natural curiosity, and a collaborative client-partner approach
Work Style:
Ability to manage multiple projects, accounts, and complex issues with a focus on strategy, innovation, creativity, attention to detail, and accuracy Additional Information
Organization: Corporate Services
Department: Public Relations – Admin
Shift: Day Job
Union Code: Not Applicable
#J-18808-Ljbffr