Marketing Technology Specialist
Phyton Talent Advisors, Atlanta, GA, United States
We are partnering with a leading financial services organization to bring on a Marketing Technology Specialist focused on Adobe Experience Platform and campaign orchestration. This individual will play a key role in transforming manual marketing processes into scalable, data driven, automated journeys across the wealth management business.
Responsibilities
Design and build automated customer journeys using Adobe Experience Platform or similar CDP tools, including audience segmentation, profile management, and decisioning logic
Translate manual campaign workflows into scalable, rules based automated journeys aligned to business and marketing goals
Partner with Wealth Management stakeholders, including Relationship Managers and Marketing teams, to document current state processes and define future state campaign strategies
Support data mapping, migration, and integration efforts across source systems including CRM, client, portfolio, and consent data
Collaborate with data and engineering teams to ensure accurate data ingestion, identity resolution, and unified customer profiles
Drive audience strategy and personalization using behavioral, transactional, and client level data
Ensure data quality, governance, and compliance requirements are met across campaign execution
Act as a bridge between business, marketing, and technology teams to translate requirements into executable solutions
Requirements
Hands on experience with Adobe Experience Platform or similar CDP or marketing automation tools such as Adobe Campaign, Salesforce Marketing Cloud, Segment, Tealium, or mParticle
Strong experience with audience segmentation, campaign execution, and customer journey orchestration
Background working with customer data including data mapping, integration, and data flows across systems
Understanding of CRM data and how it feeds into marketing and personalization platforms
Ability to translate business requirements into technical campaign logic and automation workflows
Strong stakeholder management and communication skills across marketing, business, and technical teams
Experience within Wealth Management, Private Banking, Asset Management, or Financial Services preferred
Exposure to SQL or working closely with data engineering teams is a plus
Familiarity with identity resolution, unified customer profiles, and CDP architecture preferred
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Responsibilities
Design and build automated customer journeys using Adobe Experience Platform or similar CDP tools, including audience segmentation, profile management, and decisioning logic
Translate manual campaign workflows into scalable, rules based automated journeys aligned to business and marketing goals
Partner with Wealth Management stakeholders, including Relationship Managers and Marketing teams, to document current state processes and define future state campaign strategies
Support data mapping, migration, and integration efforts across source systems including CRM, client, portfolio, and consent data
Collaborate with data and engineering teams to ensure accurate data ingestion, identity resolution, and unified customer profiles
Drive audience strategy and personalization using behavioral, transactional, and client level data
Ensure data quality, governance, and compliance requirements are met across campaign execution
Act as a bridge between business, marketing, and technology teams to translate requirements into executable solutions
Requirements
Hands on experience with Adobe Experience Platform or similar CDP or marketing automation tools such as Adobe Campaign, Salesforce Marketing Cloud, Segment, Tealium, or mParticle
Strong experience with audience segmentation, campaign execution, and customer journey orchestration
Background working with customer data including data mapping, integration, and data flows across systems
Understanding of CRM data and how it feeds into marketing and personalization platforms
Ability to translate business requirements into technical campaign logic and automation workflows
Strong stakeholder management and communication skills across marketing, business, and technical teams
Experience within Wealth Management, Private Banking, Asset Management, or Financial Services preferred
Exposure to SQL or working closely with data engineering teams is a plus
Familiarity with identity resolution, unified customer profiles, and CDP architecture preferred
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