Marketing Manager.
State of Colorado, Denver, CO, United States
Benefits
Strong, secure, yet flexible retirement benefits including a PERA Defined Benefit Plan or PERA Defined Contribution Plan plus 401K and 457 plans
Medical and dental health plans
Employer supplemented Health Savings Account
Paid life insurance, plus additional optional life insurance options
Short‑ and long‑term disability coverage
11 paid holidays per year plus generous vacation and sick leave accruals
BenefitHub state employee discount program
State of Health employee wellness program
Excellent work‑life programs, such as flexible schedules and more
Equity, Diversity, and Inclusion The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and serve them enthusiastically. In all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.
Description of Job Overarching Responsibilities
Develop strategies and tactics to boost the organization’s reputation and drive engagement through ticket sales, attendance/registrations, venue rentals, applications and general participation with History Colorado programs and initiatives
Coordinate and deploy successful marketing campaigns from ideation to execution, including analysis of performance results
Work collaboratively with internal and external teams to accomplish tasks and meet organizational marketing and communications objectives and goals
Position Summary As Marketing Manager, you will be responsible for the successful development and execution of marketing campaigns for a broad array of projects that span the entire History Colorado portfolio, including museums, historic sites, community events, speaker series, community initiatives, education, youth programs, philanthropy, state historical fund, state archaeological office, and special projects. Working with the Director of Marketing & Communications and both internal and external teams, you will manage budgets, establish project goals, predict outcomes, and create marketing plans and creative assets to achieve key results. This role may require management of direct reports and/or interns and involves close collaboration with internal channel experts across multiple departments to implement marketing tactics, analyze performance, and identify actions needed to meet objectives.
Responsibilities
Develop a deep understanding of History Colorado programs and locations and their varied goals and core audiences
Communicate strategy and direction for projects to internal and external partners
Develop strategies and tactics to promote History Colorado programs and locations to increase participation and engagement
Deploy successful marketing campaigns and own their implementation from ideation to execution
Project‑manage marketing campaign execution with internal and external vendors
Implement marketing plans independently and within teams, including copywriting, copy editing, creative development, minimal graphic design, and vendor management
Set and update campaign performance expectations for internal teams
Monitor KPIs to ensure planned performance expectations are met
Review creative and project status plans and escalate issues as necessary
Build strategic relationships and partner with key industry players, agencies and vendors
In conjunction with Director of Marketing & Communications, prepare and monitor the marketing budget on a quarterly and annual basis, allocating and managing funds wisely
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust campaigns accordingly
Demonstrate experience in marketing with a learning attitude
Proven experience in identifying target audiences and creatively devising and leading cross‑channel marketing campaigns that engage, educate and motivate
Manage direct reports and work with volunteers and interns – onboarding, training, performance reviews and goal guidance
Collaborate with internal departments to create marketing plans tailored to varied needs based on location, audience and project goals
Other varied duties as assigned
Preferred Qualifications
Bilingual proficiency
Agency‑type experience or experience working within a large, complex organization comprising many departments and teams, especially those located in a variety of locations with diverse goals and audiences
Knowledge of the state of Colorado and appreciation for history/cultural institutions
Knowledge of local media landscape in Denver and other communities across Colorado, or the ability to learn
Experience and Education
Minimum nine (9) years of professional experience in marketing, advertising, and account management
OR a Bachelor’s degree from an accredited institution in Marketing, Advertising, Business, or a closely related field AND five (5) years of professional experience in marketing, advertising, and account management
Required and Highly Desirable Competencies
Account Management: Successful account management demonstrating retention, growth, and profitability
Communication & Presentation: Excellent written, oral communication skills and ability to communicate at all levels; strong presentation skills to internal and external clients
Data & Metrics: Proven ability to interpret data from multiple sources and translate into successful campaigns; ability to develop and manage performance metrics
Marketing Expertise: Media and integrated marketing savvy; general knowledge of the marketing and advertising production process
Design Collaboration: Experience working with graphic designers and a basic working knowledge of graphic design needs; provide remote creative direction and feedback
Financial Skills: Experience managing budgets and expenses
Problem Solving & Critical Thinking: Demonstrated critical thinking, decision‑making, and problem‑solving skills, especially when contacting vendors or tracking down information
Project & File Management: Strong project management skills; ability to keep files organized; create systems for sharing documents and ensuring they are easily available; strong attention to detail and organization across multiple deadlines
Interpersonal Traits: Proactive, customer‑service‑oriented, team player, and respected leader
Conditions of Employment
Must be willing and able to travel to History Colorado museums and historic sites to become familiar with local staff, geographic considerations, exhibitions or experiences
Technical Skills
Expert knowledge: Google Suite
Expert knowledge: email marketing software and email marketing rules/regulations
Proficiency with Canva and Adobe Creative Suite (Photoshop, InDesign, and Illustrator)
Experience with content management systems for web
Strong proofreading and editing skills
Ability to see the “big picture” and make connections among the organization’s diverse teams, projects, events, and initiatives
Ability to adapt quickly to changing priorities and urgent requests
Ability to quickly learn new software and technology tools
Ability to stay up to date on latest marketing trends and developments
Fair Pay & Compensation History Colorado is committed to pay equity. The posted salary range represents our good faith estimate for this role. Final offers are determined by a comprehensive salary analysis in compliance with the Colorado Equal Pay for Equal Work Act, considering factors such as a candidate’s relevant experience, education, work location and internal equity.
Background Check Requirement As part of our commitment to a safe and secure workplace, a criminal background check is required for final candidate(s). A conviction will not automatically disqualify you from employment; instead, we perform an individualized assessment that considers the nature of the offense, its relevance to the job duties, and the time since the conviction.
Legal Eligibility Equal employment opportunity: qualified applicants with disabilities can participate fully in the application and hiring process. If you require an accommodation to complete the application, interview, or perform any other part of the selection process, please contact our ADAAA Coordinator.
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Strong, secure, yet flexible retirement benefits including a PERA Defined Benefit Plan or PERA Defined Contribution Plan plus 401K and 457 plans
Medical and dental health plans
Employer supplemented Health Savings Account
Paid life insurance, plus additional optional life insurance options
Short‑ and long‑term disability coverage
11 paid holidays per year plus generous vacation and sick leave accruals
BenefitHub state employee discount program
State of Health employee wellness program
Excellent work‑life programs, such as flexible schedules and more
Equity, Diversity, and Inclusion The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and serve them enthusiastically. In all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.
Description of Job Overarching Responsibilities
Develop strategies and tactics to boost the organization’s reputation and drive engagement through ticket sales, attendance/registrations, venue rentals, applications and general participation with History Colorado programs and initiatives
Coordinate and deploy successful marketing campaigns from ideation to execution, including analysis of performance results
Work collaboratively with internal and external teams to accomplish tasks and meet organizational marketing and communications objectives and goals
Position Summary As Marketing Manager, you will be responsible for the successful development and execution of marketing campaigns for a broad array of projects that span the entire History Colorado portfolio, including museums, historic sites, community events, speaker series, community initiatives, education, youth programs, philanthropy, state historical fund, state archaeological office, and special projects. Working with the Director of Marketing & Communications and both internal and external teams, you will manage budgets, establish project goals, predict outcomes, and create marketing plans and creative assets to achieve key results. This role may require management of direct reports and/or interns and involves close collaboration with internal channel experts across multiple departments to implement marketing tactics, analyze performance, and identify actions needed to meet objectives.
Responsibilities
Develop a deep understanding of History Colorado programs and locations and their varied goals and core audiences
Communicate strategy and direction for projects to internal and external partners
Develop strategies and tactics to promote History Colorado programs and locations to increase participation and engagement
Deploy successful marketing campaigns and own their implementation from ideation to execution
Project‑manage marketing campaign execution with internal and external vendors
Implement marketing plans independently and within teams, including copywriting, copy editing, creative development, minimal graphic design, and vendor management
Set and update campaign performance expectations for internal teams
Monitor KPIs to ensure planned performance expectations are met
Review creative and project status plans and escalate issues as necessary
Build strategic relationships and partner with key industry players, agencies and vendors
In conjunction with Director of Marketing & Communications, prepare and monitor the marketing budget on a quarterly and annual basis, allocating and managing funds wisely
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust campaigns accordingly
Demonstrate experience in marketing with a learning attitude
Proven experience in identifying target audiences and creatively devising and leading cross‑channel marketing campaigns that engage, educate and motivate
Manage direct reports and work with volunteers and interns – onboarding, training, performance reviews and goal guidance
Collaborate with internal departments to create marketing plans tailored to varied needs based on location, audience and project goals
Other varied duties as assigned
Preferred Qualifications
Bilingual proficiency
Agency‑type experience or experience working within a large, complex organization comprising many departments and teams, especially those located in a variety of locations with diverse goals and audiences
Knowledge of the state of Colorado and appreciation for history/cultural institutions
Knowledge of local media landscape in Denver and other communities across Colorado, or the ability to learn
Experience and Education
Minimum nine (9) years of professional experience in marketing, advertising, and account management
OR a Bachelor’s degree from an accredited institution in Marketing, Advertising, Business, or a closely related field AND five (5) years of professional experience in marketing, advertising, and account management
Required and Highly Desirable Competencies
Account Management: Successful account management demonstrating retention, growth, and profitability
Communication & Presentation: Excellent written, oral communication skills and ability to communicate at all levels; strong presentation skills to internal and external clients
Data & Metrics: Proven ability to interpret data from multiple sources and translate into successful campaigns; ability to develop and manage performance metrics
Marketing Expertise: Media and integrated marketing savvy; general knowledge of the marketing and advertising production process
Design Collaboration: Experience working with graphic designers and a basic working knowledge of graphic design needs; provide remote creative direction and feedback
Financial Skills: Experience managing budgets and expenses
Problem Solving & Critical Thinking: Demonstrated critical thinking, decision‑making, and problem‑solving skills, especially when contacting vendors or tracking down information
Project & File Management: Strong project management skills; ability to keep files organized; create systems for sharing documents and ensuring they are easily available; strong attention to detail and organization across multiple deadlines
Interpersonal Traits: Proactive, customer‑service‑oriented, team player, and respected leader
Conditions of Employment
Must be willing and able to travel to History Colorado museums and historic sites to become familiar with local staff, geographic considerations, exhibitions or experiences
Technical Skills
Expert knowledge: Google Suite
Expert knowledge: email marketing software and email marketing rules/regulations
Proficiency with Canva and Adobe Creative Suite (Photoshop, InDesign, and Illustrator)
Experience with content management systems for web
Strong proofreading and editing skills
Ability to see the “big picture” and make connections among the organization’s diverse teams, projects, events, and initiatives
Ability to adapt quickly to changing priorities and urgent requests
Ability to quickly learn new software and technology tools
Ability to stay up to date on latest marketing trends and developments
Fair Pay & Compensation History Colorado is committed to pay equity. The posted salary range represents our good faith estimate for this role. Final offers are determined by a comprehensive salary analysis in compliance with the Colorado Equal Pay for Equal Work Act, considering factors such as a candidate’s relevant experience, education, work location and internal equity.
Background Check Requirement As part of our commitment to a safe and secure workplace, a criminal background check is required for final candidate(s). A conviction will not automatically disqualify you from employment; instead, we perform an individualized assessment that considers the nature of the offense, its relevance to the job duties, and the time since the conviction.
Legal Eligibility Equal employment opportunity: qualified applicants with disabilities can participate fully in the application and hiring process. If you require an accommodation to complete the application, interview, or perform any other part of the selection process, please contact our ADAAA Coordinator.
#J-18808-Ljbffr