Associate Manager, Brand Strategy & Activation - Hot Wheels
Mattel, Inc.and Subsidiaries, El Segundo, CA, United States
Associate Manager, Brand Strategy & Activation - Hot Wheels
Mattel Sales Corp., El Segundo, California Pay range: USD $110,000 – $125,000 yearly. The Associate Marketing Manager will drive day‑to‑day brand activations, working closely with internal cross‑functional teams and external agencies to expand brand awareness, support key launches and grow the full franchise. Responsibilities
Brand Strategy
Partner with Toy and Franchise Marketing to ensure brand consistency across products, experiences, and retail. Develop content in partnership with Mattel Studios to ensure brand objectives and alignment. Serve as the cross‑functional integrator between content, product, experiences, retail, and marketing.
Brand Activation
Plan brand “moments” (anniversaries, entertainment launches, retail programs) that support all businesses at retail and work with commercial partners to ensure flawless execution. Translate brand strategy into campaigns, content, and activations. Plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute. Ensure media strategy is executed well across regions and manage day‑to‑day creative production. Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights. Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty. Manage day‑to‑day execution of agency scope in partnership with brand creative. Track & report on campaign performance (awareness, engagement, conversion). Track & report on franchise health through consumer engagement, sales performance, and cultural impact.
Qualifications
5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose‑driven strategy/marketing. Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.). Self‑starter who is detail oriented, driven, focused, proactive and collaborative. Strategic thinking: Ability to define brand vision and multi‑year roadmaps. Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends; ability to synthesize data and pull insights to create recommendations. Thorough understanding of marketing mix and KPIs. Portfolio management: Balancing toys and non‑toy CP categories under a unified brand. Cross‑functional leadership: Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority. Financial acumen: Experience with P&L at the brand or category level. Communication skills: Excellent storytelling, presentations, and influencing senior leadership; strong PowerPoint creation and presentation skills; proficiency in Outlook, Word and Excel. Mattel is an Equal Opportunity Employer. We welcome all job seekers and provide consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and/or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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Mattel Sales Corp., El Segundo, California Pay range: USD $110,000 – $125,000 yearly. The Associate Marketing Manager will drive day‑to‑day brand activations, working closely with internal cross‑functional teams and external agencies to expand brand awareness, support key launches and grow the full franchise. Responsibilities
Brand Strategy
Partner with Toy and Franchise Marketing to ensure brand consistency across products, experiences, and retail. Develop content in partnership with Mattel Studios to ensure brand objectives and alignment. Serve as the cross‑functional integrator between content, product, experiences, retail, and marketing.
Brand Activation
Plan brand “moments” (anniversaries, entertainment launches, retail programs) that support all businesses at retail and work with commercial partners to ensure flawless execution. Translate brand strategy into campaigns, content, and activations. Plan integrated marketing plans (digital, retail, social, influencer, events, PR) and work with commercial partners to execute. Ensure media strategy is executed well across regions and manage day‑to‑day creative production. Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights. Ensure brand stories are executed well to drive demand generation, brand love, and consumer loyalty. Manage day‑to‑day execution of agency scope in partnership with brand creative. Track & report on campaign performance (awareness, engagement, conversion). Track & report on franchise health through consumer engagement, sales performance, and cultural impact.
Qualifications
5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose‑driven strategy/marketing. Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.). Self‑starter who is detail oriented, driven, focused, proactive and collaborative. Strategic thinking: Ability to define brand vision and multi‑year roadmaps. Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends; ability to synthesize data and pull insights to create recommendations. Thorough understanding of marketing mix and KPIs. Portfolio management: Balancing toys and non‑toy CP categories under a unified brand. Cross‑functional leadership: Skilled at influencing Design, Product, Marketing, and Franchise teams without direct authority. Financial acumen: Experience with P&L at the brand or category level. Communication skills: Excellent storytelling, presentations, and influencing senior leadership; strong PowerPoint creation and presentation skills; proficiency in Outlook, Word and Excel. Mattel is an Equal Opportunity Employer. We welcome all job seekers and provide consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and/or any other basis protected by applicable federal, state or local law. Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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