Senior Content Specialist
HP Inc., Fort Collins, CO, United States
Job Summary
This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions. Partnering closely with the Sales & Content Enablement Strategist and junior Content Developer, this individual will deliver high-quality, persona-driven content that drives engagement and pipeline growth.
Key Responsibilities ABM Content Development & Execution In house content development:
Deep understanding of HP & competitors' technical solution portfolio, business & target audience to translate into high performing messaging & content
Work closely with the junior content developer to execute the creation of the content (i.e. Folloze boards, social assets, etc)
Agency content development:
Bring the deep understanding of HP's technical solution portfolio to efficiently & effectively project manage our 3rd party agencies
Autonomy to determine how projects/requests are executed based on the brief provided. Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
Ensure campaign assets are delivered on time and aligned with activation timelines.
Maintain content consistency and quality across all channels.
Agency & Project Management
Project manage agency-led content initiatives using Workfront or similar tools.
Develop creative briefs and provide clear direction to internal and external partners.
Review, edit, and approve content developed by agencies and internal contributors.
Ensure agency outputs meet brand, messaging, and ABM personalization standards.
Content Governance & Operations
Maintain and organize the team's asset repository.
Ensure content is version-controlled and accessible for reuse across campaigns.
Identify opportunities to streamline content workflows and improve operational efficiency.
Cross-Functional Collaboration
Partner closely with:
Sales & Content Enablement Strategist
Junior Content Specialist
NA marketing team members
WW Marketing
Product marketing and subject matter experts
External agencies
Education & Experience (Recommended)
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Preferred Certifications NA
Knowledge & Skills
Analytics
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Social Media
Thought Leadership
Cross-Org Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Compensation The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview)
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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Key Responsibilities ABM Content Development & Execution In house content development:
Deep understanding of HP & competitors' technical solution portfolio, business & target audience to translate into high performing messaging & content
Work closely with the junior content developer to execute the creation of the content (i.e. Folloze boards, social assets, etc)
Agency content development:
Bring the deep understanding of HP's technical solution portfolio to efficiently & effectively project manage our 3rd party agencies
Autonomy to determine how projects/requests are executed based on the brief provided. Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
Ensure campaign assets are delivered on time and aligned with activation timelines.
Maintain content consistency and quality across all channels.
Agency & Project Management
Project manage agency-led content initiatives using Workfront or similar tools.
Develop creative briefs and provide clear direction to internal and external partners.
Review, edit, and approve content developed by agencies and internal contributors.
Ensure agency outputs meet brand, messaging, and ABM personalization standards.
Content Governance & Operations
Maintain and organize the team's asset repository.
Ensure content is version-controlled and accessible for reuse across campaigns.
Identify opportunities to streamline content workflows and improve operational efficiency.
Cross-Functional Collaboration
Partner closely with:
Sales & Content Enablement Strategist
Junior Content Specialist
NA marketing team members
WW Marketing
Product marketing and subject matter experts
External agencies
Education & Experience (Recommended)
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Preferred Certifications NA
Knowledge & Skills
Analytics
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Social Media
Thought Leadership
Cross-Org Skills
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity
Impact & Scope
Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity
Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Compensation The pay range for this role is $105,050 to $161,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
Benefits HP offers a comprehensive benefits package for this position, including:
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave (US benefits overview)
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
#J-18808-Ljbffr