Associate Marketing Lead - Wealth Management
PNC, Charlotte, NC, United States
Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are united in delivering the best experience for our customers and fostering an inclusive workplace culture where all employees feel respected, valued, and have opportunities to contribute to the company’s success. As an Associate Marketing Lead within PNC’s Marketing organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Cleveland, OH, Charlotte, NC, or Washington, DC.
Job Profile We are seeking a highly motivated marketing professional to join our team and support the development and execution of marketing programs for our Wealth Management segment.
Preferred Qualifications
3+ years of direct Marketing experience
Prior experience with Wealth Management
Highly organized, with strong attention to detail and the ability to manage multiple workstreams simultaneously
A strong writer who can confidently develop and refine marketing and product collateral
Comfortable being hands‑on and working through details, while also thinking strategically about the bigger picture
Someone who can move easily between tactical execution and strategic planning as priorities shift
Job Description
Independently implements and manages a broader set of defined market programs/initiatives.
Leverages a strong comprehension of marketing strategies, contributing to thought leadership and building consensus across the partnership to increase rigor around program/initiative execution.
Develops and executes complex marketing programs and activities that may include advertising, sales content, and internal communications. Proactively collects and synthesizes data to identify trends and determine strategic and tactical implications.
Ensures all operating activities are delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk, and other key partners. Partners with agencies, third parties, and internal business partners to coordinate development and execution of programs/initiatives.
Qualifications Preferred Skills:
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
Competencies:
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management
Work Experience:
Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job‑specific certification(s), and experience (including military service) may be considered.
Education:
Bachelors
Certifications:
None Required Certification(s)
Licenses:
None Required License(s)
Compensation Base Salary: $55,000.00 – $134,550.00. Salaries may vary based on geographic location, market data, and on individual skills, experience, and education. This role is incentive eligible with payment based upon company, business, and/or individual performance.
Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full‑time employees include medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long‑term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back‑up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877‑968‑7762 and say “Workday” for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
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Job Profile We are seeking a highly motivated marketing professional to join our team and support the development and execution of marketing programs for our Wealth Management segment.
Preferred Qualifications
3+ years of direct Marketing experience
Prior experience with Wealth Management
Highly organized, with strong attention to detail and the ability to manage multiple workstreams simultaneously
A strong writer who can confidently develop and refine marketing and product collateral
Comfortable being hands‑on and working through details, while also thinking strategically about the bigger picture
Someone who can move easily between tactical execution and strategic planning as priorities shift
Job Description
Independently implements and manages a broader set of defined market programs/initiatives.
Leverages a strong comprehension of marketing strategies, contributing to thought leadership and building consensus across the partnership to increase rigor around program/initiative execution.
Develops and executes complex marketing programs and activities that may include advertising, sales content, and internal communications. Proactively collects and synthesizes data to identify trends and determine strategic and tactical implications.
Ensures all operating activities are delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk, and other key partners. Partners with agencies, third parties, and internal business partners to coordinate development and execution of programs/initiatives.
Qualifications Preferred Skills:
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
Competencies:
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management
Work Experience:
Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job‑specific certification(s), and experience (including military service) may be considered.
Education:
Bachelors
Certifications:
None Required Certification(s)
Licenses:
None Required License(s)
Compensation Base Salary: $55,000.00 – $134,550.00. Salaries may vary based on geographic location, market data, and on individual skills, experience, and education. This role is incentive eligible with payment based upon company, business, and/or individual performance.
Benefits PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full‑time employees include medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long‑term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back‑up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives. In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
Equal Employment Opportunity (EEO) PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
Disability Accommodations Statement If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877‑968‑7762 and say “Workday” for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
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