Marketing Operations Manager
The Sage Group, Bellevue, WA, United States
One of The Sage Group’s top clients is looking for a Marketing Operations Manager, strong with Marketo and Salesforce. The Client is engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence.
We are seeking a Marketing Operations Manager to own the marketing automation platform and lead management infrastructure that powers client platform B2B and B2G marketing engine. This role is the primary owner of Marketo and its integrations across our marketing tech stack, responsible for building scalable campaign operations, managing lead flow between marketing and sales systems, and enabling marketing teams to execute effectively through self-service tools, templates, and documentation.
This is a high-impact role requiring both strategic thinking and hands‑on platform execution. You will own and evolve marketing automation workflows in Marketo, manage the Marketo‑to‑Salesforce integration, and build the lead management infrastructure that ensures every lead is captured, enriched, scored, routed, and measured accurately. You will partner with Marketing, Sales Operations, Business Intelligence, and cross‑functional teams to ensure seamless data flow and campaign execution across the full customer journey. As client platform marketing scales globally, you will evolve platform capabilities to support new markets, channels, and business lines while maintaining operational excellence and governance standards.
Key job responsibilities
Own Marketo platform administration, including workspace and folder architecture, channels and tags, tokenization, program templates, and user access governance
Design and build marketing automation workflows for email campaigns, nurture programs, event registrations, and lead capture across B2B and B2G segments
Own the lead management lifecycle end‑to‑end: lead flow configuration, lead routing rules, lead scoring and qualification frameworks, and Marketo‑to‑Salesforce sync management
Manage lead data quality operations including data enrichment, normalization, field audits, SFDC sync error resolution, and privacy/opt‑in compliance
Build and maintain campaign operations processes that enable marketing teams to request, build, and launch campaigns through standardized intake workflows and templates
Create comprehensive documentation, deliver training sessions, and build a Center of Excellence that reduces dependency on the platform team for routine campaign execution
Partner with Sales Operations to ensure alignment on lead/contact/account field definitions, routing logic, and attribution frameworks across Marketo and Salesforce
Manage integrations with adjacent tools in the marketing tech stack (iCapture, Jifflenow, Treasure Data, Braze) to ensure seamless data flow and campaign coordination
Monitor platform health, campaign performance metrics, and deliverability, providing recommendations for optimization
Own the platform operations roadmap, prioritizing feature requests and enhancements in partnership with Marketing, Sales Ops, and Data Engineering teams
A day in the life You will spend part of your day in Marketo building or optimizing campaign programs, troubleshooting lead flow issues, or configuring new automation workflows for an upcoming product launch or event. Another part of your day will involve partnering with Sales Ops to resolve sync errors or refine lead routing rules, or working with a B2B marketer to translate their campaign brief into a Marketo program using your standardized templates. You might review a new data enrichment integration, update your CoE documentation to reflect a recent process change, or set up iCapture for an upcoming trade show. You will be the operational backbone ensuring that client platform marketing teams can execute campaigns accurately, at speed, and at scale.
About the team The client platform Marketing team is responsible for building a world‑class brand and driving global demand for a transformational connectivity service. The Marketing Ops & Analytics team builds the systems, data flows, measurements, and insights that support a multi‑LOB global business. We operate with the agility of a startup inside client, partnering closely with Engineering, Product, Science, and global marketing teams to ensure our decisions are grounded in high‑quality data.
4+ years of hands‑on experience administering and building programs in Marketo
Experience managing Marketo‑to‑Salesforce integration, including lead sync, field mapping, and data flow troubleshooting
Experience designing and managing lead lifecycle workflows including lead scoring, routing, and qualification
Experience building, executing, and scaling marketing campaigns and automation programs from concept to completion
Experience using data and metrics to drive improvements in campaign operations and lead management
Preferred qualifications
Marketo Certified Expert (MCE) or equivalent certification
Experience with marketing tech stack integrations (e.g., event lead capture tools, customer data platforms, CRM systems)
Experience building self‑service enablement resources (documentation, training, templates) for marketing teams
Experience with B2B and/or B2G marketing operations in a global or multi‑market environment
Experience presenting ideas to various levels of an organization to gain support for initiatives
Duration: 5‑6 months to start plus extension and contract to hire potential
Location: Seattle WA, onsite in Bellevue
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We are seeking a Marketing Operations Manager to own the marketing automation platform and lead management infrastructure that powers client platform B2B and B2G marketing engine. This role is the primary owner of Marketo and its integrations across our marketing tech stack, responsible for building scalable campaign operations, managing lead flow between marketing and sales systems, and enabling marketing teams to execute effectively through self-service tools, templates, and documentation.
This is a high-impact role requiring both strategic thinking and hands‑on platform execution. You will own and evolve marketing automation workflows in Marketo, manage the Marketo‑to‑Salesforce integration, and build the lead management infrastructure that ensures every lead is captured, enriched, scored, routed, and measured accurately. You will partner with Marketing, Sales Operations, Business Intelligence, and cross‑functional teams to ensure seamless data flow and campaign execution across the full customer journey. As client platform marketing scales globally, you will evolve platform capabilities to support new markets, channels, and business lines while maintaining operational excellence and governance standards.
Key job responsibilities
Own Marketo platform administration, including workspace and folder architecture, channels and tags, tokenization, program templates, and user access governance
Design and build marketing automation workflows for email campaigns, nurture programs, event registrations, and lead capture across B2B and B2G segments
Own the lead management lifecycle end‑to‑end: lead flow configuration, lead routing rules, lead scoring and qualification frameworks, and Marketo‑to‑Salesforce sync management
Manage lead data quality operations including data enrichment, normalization, field audits, SFDC sync error resolution, and privacy/opt‑in compliance
Build and maintain campaign operations processes that enable marketing teams to request, build, and launch campaigns through standardized intake workflows and templates
Create comprehensive documentation, deliver training sessions, and build a Center of Excellence that reduces dependency on the platform team for routine campaign execution
Partner with Sales Operations to ensure alignment on lead/contact/account field definitions, routing logic, and attribution frameworks across Marketo and Salesforce
Manage integrations with adjacent tools in the marketing tech stack (iCapture, Jifflenow, Treasure Data, Braze) to ensure seamless data flow and campaign coordination
Monitor platform health, campaign performance metrics, and deliverability, providing recommendations for optimization
Own the platform operations roadmap, prioritizing feature requests and enhancements in partnership with Marketing, Sales Ops, and Data Engineering teams
A day in the life You will spend part of your day in Marketo building or optimizing campaign programs, troubleshooting lead flow issues, or configuring new automation workflows for an upcoming product launch or event. Another part of your day will involve partnering with Sales Ops to resolve sync errors or refine lead routing rules, or working with a B2B marketer to translate their campaign brief into a Marketo program using your standardized templates. You might review a new data enrichment integration, update your CoE documentation to reflect a recent process change, or set up iCapture for an upcoming trade show. You will be the operational backbone ensuring that client platform marketing teams can execute campaigns accurately, at speed, and at scale.
About the team The client platform Marketing team is responsible for building a world‑class brand and driving global demand for a transformational connectivity service. The Marketing Ops & Analytics team builds the systems, data flows, measurements, and insights that support a multi‑LOB global business. We operate with the agility of a startup inside client, partnering closely with Engineering, Product, Science, and global marketing teams to ensure our decisions are grounded in high‑quality data.
4+ years of hands‑on experience administering and building programs in Marketo
Experience managing Marketo‑to‑Salesforce integration, including lead sync, field mapping, and data flow troubleshooting
Experience designing and managing lead lifecycle workflows including lead scoring, routing, and qualification
Experience building, executing, and scaling marketing campaigns and automation programs from concept to completion
Experience using data and metrics to drive improvements in campaign operations and lead management
Preferred qualifications
Marketo Certified Expert (MCE) or equivalent certification
Experience with marketing tech stack integrations (e.g., event lead capture tools, customer data platforms, CRM systems)
Experience building self‑service enablement resources (documentation, training, templates) for marketing teams
Experience with B2B and/or B2G marketing operations in a global or multi‑market environment
Experience presenting ideas to various levels of an organization to gain support for initiatives
Duration: 5‑6 months to start plus extension and contract to hire potential
Location: Seattle WA, onsite in Bellevue
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