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MarTech Strategy Lead: Data-Driven Growth & Personalization

Valley Bank, Morristown, TN, United States


A regional financial institution is seeking a Marketing Technology Owner responsible for maximizing the value of its marketing technology investments. This role involves owning the strategy, roadmap, governance, and performance of the MarTech ecosystem, ensuring platforms are integrated and optimized to drive business outcomes. A minimum of 7 years’ experience in digital marketing in regulated industries is required, along with strong knowledge of platforms like Adobe Target and Salesforce. This position offers significant opportunity for strategic influence and cross-functional collaboration. #J-18808-Ljbffr