Growth Marketing Lead
Maxima, San Mateo, CA, United States
Maxima is the first agentic AI platform for enterprise accounting, purpose‑built to deliver SOX‑compliant, real‑time close. Our founders have experience coming from both sides of the problem: from overseeing the finance org at Rubrik, to building month‑end close systems at companies like Twitter and Netflix.
We recently raised our $41M seed + series A funding, from top tier investors like Redpoint Ventures and Kleiner Perkins and are backed by finance leaders at companies such as Rippling, OpenAI, and Ramp.
The Role We are hiring a Growth Marketing Lead to build and scale Maxima’s pipeline engine. This is a hands‑on, builder‑operator role. You will own channels, run campaigns, build programs, and drive pipeline. You’ll set strategy, execute across multiple channels, and continuously test and iterate to find what works. We are looking for a generalist growth marketer with strong fundamentals across demand generation, marketing ops, and analytics, with deep expertise in at least one core area (paid acquisition, lifecycle/email, ABM, SEO, or CRO).
Our audience is controllers and senior accounting leaders at mid‑market and enterprise companies. They are pressed for time, skeptical of hype, and responsible for high‑stakes financial workflows. Your job is to break into these accounts and generate pipeline through thoughtful, well‑executed, multi‑channel programs.
What You’ll Do
Own pipeline generation across channels: paid acquisition, email/lifecycle, content syndication, events, and account‑based programs
Build and execute multi‑channel demand generation campaigns targeting enterprise accounts
Develop and run account‑based marketing programs (ABM / ABX) to engage ICP accounts and buying groups
Own lifecycle marketing, including nurture sequences and conversion flows across the funnel
Own website performance and conversion rate optimization across landing pages, forms, and on‑site experiences
Run high‑velocity experiments across channels, messaging, audiences, and formats with a bias toward speed
Identify what drives pipeline, double down on what works, and quickly kill what doesn’t
Own campaign tracking, attribution, and reporting in partnership with GTM engineering / RevOps
Set goals, manage budgets, prioritize initiatives, and report on performance across pipeline and revenue
Partner closely with content, product marketing, GTM engineering, and sales to ensure alignment across all GTM efforts
About You
4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaS
Breadth across growth marketing with depth in one or more areas: paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing ops
Experience owning pipeline and executing campaigns across multiple channels
Strong understanding of marketing ops and analytics, including tracking, attribution, and funnel performance
Comfortable working with data and systems, and partnering with RevOps / GTM engineering
AI‑native in your workflow and comfortable using modern marketing tools to execute faster and better
High quality bar with strong taste and customer‑first thinking
Strong experimentation mindset: you test, learn, and iterate continuously
Strategic and scrappy: you can set direction while also executing hands‑on
Organized and self‑directed in an early‑stage environment where you are building from zero
Must‑haves
Experience at an early‑to growth‑stage startup (not just executing against an established playbook)
Experience building and running multi‑channel demand generation programs
Strong understanding of account‑driven GTM and pipeline generation
Experience managing paid campaigns and performance marketing channels
Experience building and optimizing lifecycle / nurture programs
Strong understanding of marketing ops fundamentals and campaign measurement
Ability to clearly articulate what campaigns you’ve run, what worked, and what you learned
Strong plus
Experience selling to enterprise or finance / accounting personas
Experience running ABM / ABX programs
Experience working closely with sales on account‑driven campaigns
Experience with tools like HubSpot, Clay, and AI‑native ABM stack
Strong point of view on modern B2B demand generation and growth strategy
Why this role matters We have a clear ICP, strong product, and early traction. Now we need to build a repeatable demand engine that consistently generates pipeline.
Most companies either over‑index on channels or over‑index on systems. This role sits in the middle: owning channels, running campaigns, and driving pipeline, while working closely with GTM engineering to build a scalable foundation. This role will define how Maxima grows.
Why join us
Impact from day 1: You’ll own and scale the demand generation engine.
Autonomy: High‑agency environment. Ship fast, iterate faster, and own results end‑to‑end.
Join an AI‑native company where AI is core to how we build and operate
Competitive salary, equity, and benefits
#J-18808-Ljbffr
We recently raised our $41M seed + series A funding, from top tier investors like Redpoint Ventures and Kleiner Perkins and are backed by finance leaders at companies such as Rippling, OpenAI, and Ramp.
The Role We are hiring a Growth Marketing Lead to build and scale Maxima’s pipeline engine. This is a hands‑on, builder‑operator role. You will own channels, run campaigns, build programs, and drive pipeline. You’ll set strategy, execute across multiple channels, and continuously test and iterate to find what works. We are looking for a generalist growth marketer with strong fundamentals across demand generation, marketing ops, and analytics, with deep expertise in at least one core area (paid acquisition, lifecycle/email, ABM, SEO, or CRO).
Our audience is controllers and senior accounting leaders at mid‑market and enterprise companies. They are pressed for time, skeptical of hype, and responsible for high‑stakes financial workflows. Your job is to break into these accounts and generate pipeline through thoughtful, well‑executed, multi‑channel programs.
What You’ll Do
Own pipeline generation across channels: paid acquisition, email/lifecycle, content syndication, events, and account‑based programs
Build and execute multi‑channel demand generation campaigns targeting enterprise accounts
Develop and run account‑based marketing programs (ABM / ABX) to engage ICP accounts and buying groups
Own lifecycle marketing, including nurture sequences and conversion flows across the funnel
Own website performance and conversion rate optimization across landing pages, forms, and on‑site experiences
Run high‑velocity experiments across channels, messaging, audiences, and formats with a bias toward speed
Identify what drives pipeline, double down on what works, and quickly kill what doesn’t
Own campaign tracking, attribution, and reporting in partnership with GTM engineering / RevOps
Set goals, manage budgets, prioritize initiatives, and report on performance across pipeline and revenue
Partner closely with content, product marketing, GTM engineering, and sales to ensure alignment across all GTM efforts
About You
4–8 years of experience in demand generation, growth marketing, or GTM roles in B2B SaaS
Breadth across growth marketing with depth in one or more areas: paid acquisition, lifecycle/email, ABM/ABX, SEO, CRO, or marketing ops
Experience owning pipeline and executing campaigns across multiple channels
Strong understanding of marketing ops and analytics, including tracking, attribution, and funnel performance
Comfortable working with data and systems, and partnering with RevOps / GTM engineering
AI‑native in your workflow and comfortable using modern marketing tools to execute faster and better
High quality bar with strong taste and customer‑first thinking
Strong experimentation mindset: you test, learn, and iterate continuously
Strategic and scrappy: you can set direction while also executing hands‑on
Organized and self‑directed in an early‑stage environment where you are building from zero
Must‑haves
Experience at an early‑to growth‑stage startup (not just executing against an established playbook)
Experience building and running multi‑channel demand generation programs
Strong understanding of account‑driven GTM and pipeline generation
Experience managing paid campaigns and performance marketing channels
Experience building and optimizing lifecycle / nurture programs
Strong understanding of marketing ops fundamentals and campaign measurement
Ability to clearly articulate what campaigns you’ve run, what worked, and what you learned
Strong plus
Experience selling to enterprise or finance / accounting personas
Experience running ABM / ABX programs
Experience working closely with sales on account‑driven campaigns
Experience with tools like HubSpot, Clay, and AI‑native ABM stack
Strong point of view on modern B2B demand generation and growth strategy
Why this role matters We have a clear ICP, strong product, and early traction. Now we need to build a repeatable demand engine that consistently generates pipeline.
Most companies either over‑index on channels or over‑index on systems. This role sits in the middle: owning channels, running campaigns, and driving pipeline, while working closely with GTM engineering to build a scalable foundation. This role will define how Maxima grows.
Why join us
Impact from day 1: You’ll own and scale the demand generation engine.
Autonomy: High‑agency environment. Ship fast, iterate faster, and own results end‑to‑end.
Join an AI‑native company where AI is core to how we build and operate
Competitive salary, equity, and benefits
#J-18808-Ljbffr