Marketing Manager
Agape Youth & Family Center - Atlanta, Atlanta, GA, United States
About The Position
Full-time position in the Development Department of a fast-paced, stable nonprofit organization focusing on youth development and education. The ideal candidate will coordinate initiatives led by the development department while bringing new creative ideas to our organization. The Marketing Manager will assist in creating a comprehensive organizational marketing strategy, conceptualize and produce all marketing materials from design to content, assist with special events vision and content production, and manage the Agape social media channels and website to elevate the brand and engagement of Agape with multiple demographics. The manager will also support and facilitate marketing campaigns in support of Agape’s Fundraising and Community Outreach Events. This position will report to the Chief Development Officer and is required to operate consistently within the organization’s mission and guidelines as outlined by the Agape Youth & Family Center’s Policy Manual.
Duties and Responsibilities Marketing & Public Relations
Lead efforts to elevate Agape “brand” and develop plan for integrating the look, feel, & culture of that brand into all aspects of the Center
With assistance from Chief Development Officer, conceptualize and produce all marketing collateral including presentation folders, newsletters, direct mail, brochures, case statements, annual reports, e-communications, etc.
Monitor and lead the strategy for Agape’s website administration, coordination, and maintenance. Ensure that new and consistent information is received from departments and posted regularly
Bolster social media presence and engagement
Integrate communications calendar into operations of Agape so all employees & volunteers are engaged during key push periods
Oversee brand consistency across all departments, internally and externally
Proactively follow changes in youth serving industry and update marketing messages accordingly
Assist in building partnerships with national funders and local news & media outlets so that Agape is no longer the “best kept secret” in Atlanta
Work with the Communications Manager to gather stories, highlights and employee celebrations from staff and program participants and share those regularly through all appropriate channels
Development
Work collaboratively with the Development Department to build and launch Annual Fund Campaign, tailoring messaging to match donor profiles.
Work collaboratively with the Grants Manager to ensure all written proposals/reports align with marketing messages
Support the direct mail program, including processes, content, and materials to build and maintain a successful annual giving program
Analyze donor data to determine if standing marketing strategies are accomplishing fundraising and engagement goals
Assist with creation and implementation of Donor Stewardship Plan
#J-18808-Ljbffr
Duties and Responsibilities Marketing & Public Relations
Lead efforts to elevate Agape “brand” and develop plan for integrating the look, feel, & culture of that brand into all aspects of the Center
With assistance from Chief Development Officer, conceptualize and produce all marketing collateral including presentation folders, newsletters, direct mail, brochures, case statements, annual reports, e-communications, etc.
Monitor and lead the strategy for Agape’s website administration, coordination, and maintenance. Ensure that new and consistent information is received from departments and posted regularly
Bolster social media presence and engagement
Integrate communications calendar into operations of Agape so all employees & volunteers are engaged during key push periods
Oversee brand consistency across all departments, internally and externally
Proactively follow changes in youth serving industry and update marketing messages accordingly
Assist in building partnerships with national funders and local news & media outlets so that Agape is no longer the “best kept secret” in Atlanta
Work with the Communications Manager to gather stories, highlights and employee celebrations from staff and program participants and share those regularly through all appropriate channels
Development
Work collaboratively with the Development Department to build and launch Annual Fund Campaign, tailoring messaging to match donor profiles.
Work collaboratively with the Grants Manager to ensure all written proposals/reports align with marketing messages
Support the direct mail program, including processes, content, and materials to build and maintain a successful annual giving program
Analyze donor data to determine if standing marketing strategies are accomplishing fundraising and engagement goals
Assist with creation and implementation of Donor Stewardship Plan
#J-18808-Ljbffr