Field Marketing Manager
The Sage Group, San Francisco, CA, United States
The Sage Group’s client is a mission-driven tech company whose products empower businesses to build stronger customer relationships through AI-powered messaging and support tools. It offers meaningful impact, strong ownership, and real opportunities for growth in a collaborative, high-performing environment.
As the Field Marketing Manager for the NAMER region, you will be leading our client’s field marketing strategy, connecting with customers and prospects in the North American (NAMER) region. You’ll define a region-specific marketing plan that supports our sales strategy and meticulously plan, promote, and execute dozens of events as well as marketing campaign tactics throughout the region. You’ll ensure that the program is successful and pay close attention to the details and budget for each event or tactic you execute. We want to see enthusiastic candidates with superb organization, fresh ideas, and a knack for marketing that impacts revenue.
Key Responsibilities
Defining region-specific marketing plans that support our sales strategy
Organizing and hosting online and in-person events that create net new sales opportunities, accelerate existing opportunities, and deepen our customer relationships
Manage all aspects of event coordination, including strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics, budget
Collaborate with regional sales teams to develop and implement an integrated strategy that combines email marketing, paid media, direct mail, and other field marketing channels you see fit, such as account-based and product and partner marketing teams
Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Intercom’s objectives and target audience
Assist regional sales and partnerships teams by increasing local/regional brand awareness and driving leads and MQLs in the region
Collaborate with demand generation and marketing operations team to develop metrics to measure the success of all initiatives as well as pulling out key insights and trends to further inform strategy and next step recommendations
Track results of all national campaign activities and make recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)
Utilize MarTech tools (e.g., Salesforce, Marketo) to manage leads and create applicable content and sales enablement collateral
Travel required to events and/or the Bay Area approximately 1-2 times per quarter
Required to work in the office at least 3 days per week. Those days can be flexible.
Requirements
You have 5+ years of field marketing experience at a technology company
Experience working in hyper-growth global SaaS, B2B organizations
Experience in Salesforce, Tableau, Asana, and event platforms, such as Swoogo
You have strong stakeholder management skills and are comfortable managing expectations and keeping teams on track
Experience working on a large global marketing team across time zones
This is a long-term contract with the likelihood of extending 6-12+ months with a possibility of converting to an FTE
Must be able to work on-site in San Francisco 3 days per week
$65-$80 hourly, depending on experience, W-2 Hourly
Medical, Dental, Vision, and 401(k) benefits
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Key Responsibilities
Defining region-specific marketing plans that support our sales strategy
Organizing and hosting online and in-person events that create net new sales opportunities, accelerate existing opportunities, and deepen our customer relationships
Manage all aspects of event coordination, including strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics, budget
Collaborate with regional sales teams to develop and implement an integrated strategy that combines email marketing, paid media, direct mail, and other field marketing channels you see fit, such as account-based and product and partner marketing teams
Research industry events and marketing/campaign opportunities and evaluate sponsorship based on Intercom’s objectives and target audience
Assist regional sales and partnerships teams by increasing local/regional brand awareness and driving leads and MQLs in the region
Collaborate with demand generation and marketing operations team to develop metrics to measure the success of all initiatives as well as pulling out key insights and trends to further inform strategy and next step recommendations
Track results of all national campaign activities and make recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)
Utilize MarTech tools (e.g., Salesforce, Marketo) to manage leads and create applicable content and sales enablement collateral
Travel required to events and/or the Bay Area approximately 1-2 times per quarter
Required to work in the office at least 3 days per week. Those days can be flexible.
Requirements
You have 5+ years of field marketing experience at a technology company
Experience working in hyper-growth global SaaS, B2B organizations
Experience in Salesforce, Tableau, Asana, and event platforms, such as Swoogo
You have strong stakeholder management skills and are comfortable managing expectations and keeping teams on track
Experience working on a large global marketing team across time zones
This is a long-term contract with the likelihood of extending 6-12+ months with a possibility of converting to an FTE
Must be able to work on-site in San Francisco 3 days per week
$65-$80 hourly, depending on experience, W-2 Hourly
Medical, Dental, Vision, and 401(k) benefits
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