Customer Marketing Manager
Florence Healthcare, Atlanta, GA, United States
What We Do
Florence software advances cures by helping the world's most important research sites do their best work. Our solutions are now used by over 30,000 research teams in 70 countries around the world—we're the most widely deployed site workflow tool in the industry. By the end of the decade, we'll double the pace at which new medicines get to market by doubling the output of trial site teams. To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc. 5000 company five years in a row. What You’ll Bring to the Team
At Florence Healthcare, our customers are our greatest asset. We are looking for a strategic, results-oriented
Customer Marketing Manager
to transform our global user base into a core revenue engine. You will own the strategy for turning customer success into measurable growth by partnering with Sales and Customer Success to drive expansion pipeline, cross-sell velocity, and brand advocacy. Responsibilities
Account-Based Expansion & Lifecycle Growth Expansion Pipeline: Design and execute segmented campaigns within our marketing tech stack (HubSpot, Salesforce, 6sense) to drive feature adoption, cross-sell, and expansion pipeline. Product Communication : Work with Product and Customer Success to manage customer communications around feature releases and updates. Intent-Driven Marketing : Partner with RevOps to identify expansion triggers (e.g., high usage, seat limits, new feature interest) and deploy targeted campaigns to support Account Executives. Lifecycle Orchestration : Map post-signature journey to ensure customers receive the right education and value prompts at the right time, preventing churn and encouraging growth. Advocacy & Reference Management Advocacy Scale: Build and lead a formal Customer Advocacy Program to recruit and activate “super‑users” across different segments. Reference Acceleration: Operationalize the sales reference process, reducing friction for Sales by maintaining a searchable, segmented database of referenceable customers. Social Proof: Produce high-impact case studies, video testimonials, webinars, and additional content that showcase Florence's experience across customers. Strategic Engagement & Community Executive Visibility: Support executive engagement initiatives such as Customer Advisory Boards to deepen ties with key stakeholders. Peer Networking: Work cross‑functionally with Community and Customer Success teams to connect customers with peers, fostering the Florence Community. Customer Events: Work with Events, Community, and Customer Success teams to secure sponsorships and customer attendance at Florence‑hosted events including Research Revolution. Measurement & Revenue Attribution Impact Reporting: Partner with RevOps to report on how customer marketing influences expansion pipeline creation, net revenue retention, and account renewals. Continuous Optimization: Use data‑driven insights to refine lifecycle triggers and advocacy recruitment tactics. Key Performance Indicators (KPIs)
Expansion Pipeline Influence: Revenue pipeline influenced by customer marketing initiatives. Reference Velocity: Speed and volume of reference requests fulfilled for Sales. Advocacy Participation: Number of active customer advocates participating in marketing and sales initiatives. Customer Story Production: Volume and quality of case studies, testimonials, and customer‑led content. Customer Engagement: Participation rates in advocacy programs and lifecycle initiatives. Retention & Expansion Support: Contribution of customer marketing programs to renewals and account growth. The Ideal Candidate Has
Experience: 5+ years in B2B SaaS Marketing, specifically focused on Customer Marketing, ABM, or Lifecycle Growth. Tech Stack Mastery: Advanced proficiency in HubSpot, WordPress, and Salesforce. Revenue Mindset: You don't just care about engagement—you care about how engagement leads to expansion revenue. Strategic Storyteller: You have a gift for interviewing complex stakeholders and distilling their technical wins into compelling narratives. Cross‑Functional Leader: Proven ability to drive alignment between Sales, Customer Success, and Product teams. What’s in it for You
Competitive compensation package, medical and dental insurance, and office space in the heart of the city. Commitment to health technology and advancing cures. High‑output culture to create innovative, modern, and purposeful software solutions. Equal Opportunity Statement
Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.
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Florence software advances cures by helping the world's most important research sites do their best work. Our solutions are now used by over 30,000 research teams in 70 countries around the world—we're the most widely deployed site workflow tool in the industry. By the end of the decade, we'll double the pace at which new medicines get to market by doubling the output of trial site teams. To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc. 5000 company five years in a row. What You’ll Bring to the Team
At Florence Healthcare, our customers are our greatest asset. We are looking for a strategic, results-oriented
Customer Marketing Manager
to transform our global user base into a core revenue engine. You will own the strategy for turning customer success into measurable growth by partnering with Sales and Customer Success to drive expansion pipeline, cross-sell velocity, and brand advocacy. Responsibilities
Account-Based Expansion & Lifecycle Growth Expansion Pipeline: Design and execute segmented campaigns within our marketing tech stack (HubSpot, Salesforce, 6sense) to drive feature adoption, cross-sell, and expansion pipeline. Product Communication : Work with Product and Customer Success to manage customer communications around feature releases and updates. Intent-Driven Marketing : Partner with RevOps to identify expansion triggers (e.g., high usage, seat limits, new feature interest) and deploy targeted campaigns to support Account Executives. Lifecycle Orchestration : Map post-signature journey to ensure customers receive the right education and value prompts at the right time, preventing churn and encouraging growth. Advocacy & Reference Management Advocacy Scale: Build and lead a formal Customer Advocacy Program to recruit and activate “super‑users” across different segments. Reference Acceleration: Operationalize the sales reference process, reducing friction for Sales by maintaining a searchable, segmented database of referenceable customers. Social Proof: Produce high-impact case studies, video testimonials, webinars, and additional content that showcase Florence's experience across customers. Strategic Engagement & Community Executive Visibility: Support executive engagement initiatives such as Customer Advisory Boards to deepen ties with key stakeholders. Peer Networking: Work cross‑functionally with Community and Customer Success teams to connect customers with peers, fostering the Florence Community. Customer Events: Work with Events, Community, and Customer Success teams to secure sponsorships and customer attendance at Florence‑hosted events including Research Revolution. Measurement & Revenue Attribution Impact Reporting: Partner with RevOps to report on how customer marketing influences expansion pipeline creation, net revenue retention, and account renewals. Continuous Optimization: Use data‑driven insights to refine lifecycle triggers and advocacy recruitment tactics. Key Performance Indicators (KPIs)
Expansion Pipeline Influence: Revenue pipeline influenced by customer marketing initiatives. Reference Velocity: Speed and volume of reference requests fulfilled for Sales. Advocacy Participation: Number of active customer advocates participating in marketing and sales initiatives. Customer Story Production: Volume and quality of case studies, testimonials, and customer‑led content. Customer Engagement: Participation rates in advocacy programs and lifecycle initiatives. Retention & Expansion Support: Contribution of customer marketing programs to renewals and account growth. The Ideal Candidate Has
Experience: 5+ years in B2B SaaS Marketing, specifically focused on Customer Marketing, ABM, or Lifecycle Growth. Tech Stack Mastery: Advanced proficiency in HubSpot, WordPress, and Salesforce. Revenue Mindset: You don't just care about engagement—you care about how engagement leads to expansion revenue. Strategic Storyteller: You have a gift for interviewing complex stakeholders and distilling their technical wins into compelling narratives. Cross‑Functional Leader: Proven ability to drive alignment between Sales, Customer Success, and Product teams. What’s in it for You
Competitive compensation package, medical and dental insurance, and office space in the heart of the city. Commitment to health technology and advancing cures. High‑output culture to create innovative, modern, and purposeful software solutions. Equal Opportunity Statement
Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.
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