Marketing Operations Manager
Florence Healthcare, Atlanta, GA, United States
What We Do
Florence software advances cures by helping the world's most important research sites do their best work. Our solutions are now used by over 30,000 research teams in 70 countries around the world—we're the most widely deployed site workflow tool in the industry. By the end of the decade, we'll double the pace at which new medicines get to market by doubling the output of trial site teams. To date, we were named a Deloitte Fast 50 business, G2 Category Leader, an Inc. & AJC best place to work, and an Inc. 5000 company five years in a row.
At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.
What You'll Bring to The Team This is a hands‑on, execution‑focused marketing operations role at the center of Florence's revenue operations engine on the GTM Strategy and Enablement team. You'll sit at the intersection of marketing, sales, and revenue operations, owning the day‑to‑day execution inside our GTM tech stack, ensuring campaigns run, leads flow, pipeline grows, and reporting is accurate. You'll be a trusted partner to marketing, BDR, and sales teams, ensuring the engine runs smoothly from first touch to closed‑won.
You Will Marketing Process & Campaign Execution
Execute within our GTM stack: HubSpot, Salesforce, Wordpress, Cvent, 6sense, Gong, Spekit, LinkedIn Sales Navigator, Clay, and other AI tools
Own the day‑to‑day execution of marketing programs, including:
List and Segment Building
Campaign setup and QA
Webinar and event operational support
HubSpot workflows and nurture programs
Scoring models and MQL criteria
Manage UTM taxonomy, attribution tracking, and campaign performance visibility
Administer and optimize 6Sense segments and in‑market account identification
Create dynamic audience segments to support targeted outreach across personas and industries
Data, Reporting & Business Rhythm
Own full‑funnel reporting: MQL → SQL → SAL → Pipeline → ARR
Build and maintain in‑app dashboards and recurring performance reporting used by GTM leadership and company executives
Ensure data accuracy and consistency across CRM and marketing platforms
Deliver ad‑hoc analysis that answers real business questions; not just dashboards
Partner with AEs, BDRs, marketing, and sales operations on full‑funnel hygiene, deal progression, process clarity
Act as an independent auditor of pipeline health, becoming an expert in top‑funnel conversions, pipeline velocity, and demand generation drivers
Analyze full‑funnel KPIs like pipeline velocity, surfacing actionable insights to GTM leaders proactively
Support annual planning, ICP definitions, segmentation and other ongoing strategic initiatives
Ensure clean and consistent handoffs across marketing → BDRs → sales
Process Execution & Governance
Maintain and enforce data governance standards around lifecycle stage adoption, field usage
Deduplication, and enrichment workflows
Create and maintain SOPs for GTM processes
Drive adoption through end‑user training on processes and reporting, often aligning with Sales Enablement
Support rollout of new workflows and tools in partnership with GTM Systems
Partnering with GTM Systems
System architecture and integrations
Data model design and cross‑platform data flow
Vendor/tool evaluation and stack strategy
Backend automation infrastructure
You will provide input, surface issues, and help operationalize changes and enhancements to the underlying architecture.
The Ideal Candidate Has
5+ years in GTM, marketing, sales, or revenue operations in a high‑growth B2B SaaS company
Deep, hands‑on experience in HubSpot (Marketing Hub + CRM)
Strong working knowledge of Salesforce and cross‑system processes
Experience with tools like 6Sense, Gong, Clay, or similar platforms
Proven ability to:
Build workflows and manage campaigns
Maintain clean pipeline and lead processes
Translate data into actionable insights
Strong understanding of:
Lead lifecycle and funnel metrics
Attribution and UTM strategy
Pipeline health and forecasting inputs
Highly detail‑oriented with strong execution skills; you notice when something's off
Ability to manage multiple stakeholders and prioritize across competing requests
What's in it for you
Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
Make the leap. Join our high‑output culture to create innovative, modern, and purposeful software solutions.
Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.
#J-18808-Ljbffr
At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.
What You'll Bring to The Team This is a hands‑on, execution‑focused marketing operations role at the center of Florence's revenue operations engine on the GTM Strategy and Enablement team. You'll sit at the intersection of marketing, sales, and revenue operations, owning the day‑to‑day execution inside our GTM tech stack, ensuring campaigns run, leads flow, pipeline grows, and reporting is accurate. You'll be a trusted partner to marketing, BDR, and sales teams, ensuring the engine runs smoothly from first touch to closed‑won.
You Will Marketing Process & Campaign Execution
Execute within our GTM stack: HubSpot, Salesforce, Wordpress, Cvent, 6sense, Gong, Spekit, LinkedIn Sales Navigator, Clay, and other AI tools
Own the day‑to‑day execution of marketing programs, including:
List and Segment Building
Campaign setup and QA
Webinar and event operational support
HubSpot workflows and nurture programs
Scoring models and MQL criteria
Manage UTM taxonomy, attribution tracking, and campaign performance visibility
Administer and optimize 6Sense segments and in‑market account identification
Create dynamic audience segments to support targeted outreach across personas and industries
Data, Reporting & Business Rhythm
Own full‑funnel reporting: MQL → SQL → SAL → Pipeline → ARR
Build and maintain in‑app dashboards and recurring performance reporting used by GTM leadership and company executives
Ensure data accuracy and consistency across CRM and marketing platforms
Deliver ad‑hoc analysis that answers real business questions; not just dashboards
Partner with AEs, BDRs, marketing, and sales operations on full‑funnel hygiene, deal progression, process clarity
Act as an independent auditor of pipeline health, becoming an expert in top‑funnel conversions, pipeline velocity, and demand generation drivers
Analyze full‑funnel KPIs like pipeline velocity, surfacing actionable insights to GTM leaders proactively
Support annual planning, ICP definitions, segmentation and other ongoing strategic initiatives
Ensure clean and consistent handoffs across marketing → BDRs → sales
Process Execution & Governance
Maintain and enforce data governance standards around lifecycle stage adoption, field usage
Deduplication, and enrichment workflows
Create and maintain SOPs for GTM processes
Drive adoption through end‑user training on processes and reporting, often aligning with Sales Enablement
Support rollout of new workflows and tools in partnership with GTM Systems
Partnering with GTM Systems
System architecture and integrations
Data model design and cross‑platform data flow
Vendor/tool evaluation and stack strategy
Backend automation infrastructure
You will provide input, surface issues, and help operationalize changes and enhancements to the underlying architecture.
The Ideal Candidate Has
5+ years in GTM, marketing, sales, or revenue operations in a high‑growth B2B SaaS company
Deep, hands‑on experience in HubSpot (Marketing Hub + CRM)
Strong working knowledge of Salesforce and cross‑system processes
Experience with tools like 6Sense, Gong, Clay, or similar platforms
Proven ability to:
Build workflows and manage campaigns
Maintain clean pipeline and lead processes
Translate data into actionable insights
Strong understanding of:
Lead lifecycle and funnel metrics
Attribution and UTM strategy
Pipeline health and forecasting inputs
Highly detail‑oriented with strong execution skills; you notice when something's off
Ability to manage multiple stakeholders and prioritize across competing requests
What's in it for you
Do well. We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.
Do good. We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.
Make the leap. Join our high‑output culture to create innovative, modern, and purposeful software solutions.
Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.
#J-18808-Ljbffr