Enterprise Field Marketing Manager
Axon, Boston, MA, United States
Responsibilities
Drive Axon’s enterprise field marketing strategy, with direct accountability for pipeline generation and revenue influence
Design and execute a portfolio of high-impact events and experiences—including owned events, executive engagements, industry conferences, and customer activations
Lead expansion into retail and healthcare verticals, developing targeted programs that resonate with new buyers and use cases
Partner closely with Enterprise Sales to align on target accounts, priority markets, and deal acceleration strategies
Build account-based and executive-level experiences that drive meaningful engagement with key decision-makers
Create standout, differentiated activations that break through traditional B2G/B2B noise and reflect the ambition of Axon
Establish scalable frameworks and playbooks for field marketing execution across regions
Identify high-leverage opportunities (major industry moments, launches, partnerships) and turn them into high-impact experiences
Build strong relationships with customers, partners and internal stakeholders
Own performance metrics—tracking pipeline, ROI, and engagement to continuously improve outcomes
Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of programs
Manage vendors, agencies, and/or internal contributors to deliver high-quality execution at scale
Act as a strategic advisor on how Axon shows up in-market across enterprise audiences
Qualifications
4+ years of experience in field marketing or event marketing, with ownership of large-scale programs
Proven track record of driving pipeline and revenue through events and field initiatives
Experience supporting enterprise sales and account-based strategies
Strong experience planning and executing high-quality, high-stakes events and activations
Ability to break into new markets or verticals (retail, healthcare, or similar) and tailor strategies accordingly
Creative, out-of-the-box ideas to field programs that capture attention, differentiate Axon and drive meaningful engagement with enterprise customers
Ability to turn complex, technical solutions into compelling, real-world experiences
Experience using data and insights to measure performance and optimize programs
Familiarity with AI and emerging tools to enhance execution and personalization
Strong cross-functional collaboration and stakeholder management skills
High standards for execution, creativity, and detail
Alignment with Axon’s values: ownership, candor, curiosity, and a commitment to building trust in service of our mission to Protect Life
Location In-person 4 days per week — Boston, MA; Scottsdale, AZ or Seattle, WA. Reports to: Head of Enterprise Marketing.
Benefits
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, dental, vision plans
Fitness programs
Emotional & mental wellness support
Learning & development programs
Employee Resource Groups (ERGs)
And yes, we have snacks in our offices
Base Pay Range $112,500—$180,000 USD
Legal Requirements Some roles may also require legal eligibility to work in a firearms environment.
Equal Employment Opportunity We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
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Drive Axon’s enterprise field marketing strategy, with direct accountability for pipeline generation and revenue influence
Design and execute a portfolio of high-impact events and experiences—including owned events, executive engagements, industry conferences, and customer activations
Lead expansion into retail and healthcare verticals, developing targeted programs that resonate with new buyers and use cases
Partner closely with Enterprise Sales to align on target accounts, priority markets, and deal acceleration strategies
Build account-based and executive-level experiences that drive meaningful engagement with key decision-makers
Create standout, differentiated activations that break through traditional B2G/B2B noise and reflect the ambition of Axon
Establish scalable frameworks and playbooks for field marketing execution across regions
Identify high-leverage opportunities (major industry moments, launches, partnerships) and turn them into high-impact experiences
Build strong relationships with customers, partners and internal stakeholders
Own performance metrics—tracking pipeline, ROI, and engagement to continuously improve outcomes
Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of programs
Manage vendors, agencies, and/or internal contributors to deliver high-quality execution at scale
Act as a strategic advisor on how Axon shows up in-market across enterprise audiences
Qualifications
4+ years of experience in field marketing or event marketing, with ownership of large-scale programs
Proven track record of driving pipeline and revenue through events and field initiatives
Experience supporting enterprise sales and account-based strategies
Strong experience planning and executing high-quality, high-stakes events and activations
Ability to break into new markets or verticals (retail, healthcare, or similar) and tailor strategies accordingly
Creative, out-of-the-box ideas to field programs that capture attention, differentiate Axon and drive meaningful engagement with enterprise customers
Ability to turn complex, technical solutions into compelling, real-world experiences
Experience using data and insights to measure performance and optimize programs
Familiarity with AI and emerging tools to enhance execution and personalization
Strong cross-functional collaboration and stakeholder management skills
High standards for execution, creativity, and detail
Alignment with Axon’s values: ownership, candor, curiosity, and a commitment to building trust in service of our mission to Protect Life
Location In-person 4 days per week — Boston, MA; Scottsdale, AZ or Seattle, WA. Reports to: Head of Enterprise Marketing.
Benefits
Competitive salary and 401k with employer match
Discretionary paid time off
Paid parental leave for all
Medical, dental, vision plans
Fitness programs
Emotional & mental wellness support
Learning & development programs
Employee Resource Groups (ERGs)
And yes, we have snacks in our offices
Base Pay Range $112,500—$180,000 USD
Legal Requirements Some roles may also require legal eligibility to work in a firearms environment.
Equal Employment Opportunity We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
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