Marketing Programs & Community Manager, Developer Marketing and Creative
Amazon, Seattle, WA, United States
Are you passionate about building communities and creating authentic connections with developers? Do you thrive at the intersection of social media, community strategy, and marketing operations — and get excited about the idea of shaping how a global developer brand shows up in the world?
Amazon's Developer Marketing team is looking for a Community Marketing Manager to own the developer social media and community engagement strategy across Amazon Developer products including Fire TV and Alexa+. This role is the connective tissue between our developer community and the broader marketing organization — combining strategic planning, hands‑on execution, cross‑functional coordination, and community building to drive meaningful engagement with developers around the world.
You will own the Amazon Developer social media presence, build and lead a developer community outreach program, and manage end‑to‑end marketing workflows. The ideal candidate is a data‑driven, community‑obsessed marketer who thrives in ambiguity, moves fast, and brings both creative instincts and operational rigor to everything they do.
Key Job Responsibilities
Own Amazon Developer social media presence across LinkedIn, X/Twitter, YouTube, and emerging platforms; develop content calendars, manage publishing operations, and monitor sentiment using Sprinklr and Common Room Develop social strategy and editorial calendar with Marketing, Product Marketing, and Evangelism teams; ensure alignment with product launches, events, and developer stories while maintaining brand voice Monitor trending topics and conversations across developer platforms (Reddit, Stack Overflow, GitHub, Discord); execute daily engagement and foster relationships with community members and influencers Own in‑person and hybrid developer event strategy including sponsored events, workshops, and meetups; identify opportunities aligned with business objectives and introduce formats that deliver developer value Build developer community outreach program; nurture relationships, identify and empower advocates, create recognition programs, and establish feedback loops informing product and marketing strategies Provide onsite event coordination; own content video workflows, agency execution, and post‑event deliverables; coordinate cross‑functional teams to measure impact Own end‑to‑end marketing workflow and intake process; manage third‑party agency workflows to ensure content meets SLAs Maintain marketing calendar for full team visibility; lead biannual planning cycles, identify bottlenecks, and establish scalable processes Measure and report on social media metrics, community KPIs, and event ROI; provide monthly performance reports and data‑driven optimization recommendations About the Team
The Content & App Partner Engagement (CAPE) Marketing, Education, and Technology (MET) team's vision is to inspire and ignite global third‑party developer communities at scale, who in turn create exceptional experiences for Amazon customers. MET is comprised of multiple functional teams across a range of specialties — together serving as stewards of the Amazon Developer brand and builder experience. The team is uniquely horizontal within Devices & Services, supporting a broad and growing base of partners across developer.amazon.com and beyond. Within MET, the Marketing and Creative (MAC) team serves as the forefront of developer‑first engagement across Alexa, Appstore, and Fire devices — spanning marketing, creative, evangelism, events, website, data integration, and research. Our team culture is goal‑oriented, collaborative, and driven to achieve results while still having fun. We seek individuals who are motivated by a fast‑paced, entrepreneurial environment and excited to build programs from the ground up using data, developer insights, and creative instincts. Basic Qualifications
4+ years of professional non‑internship marketing experience Experience using data and metrics to drive improvements Experience managing multiple projects and priorities across teams in a fast‑paced, deadline‑driven environment Experience with written and verbal communication and presentation Strong organizational skills and attention to detail Preferred Qualifications
2+ years of social media management experience, preferably in B2D (Business‑to‑Developer) or technology sectors Experience managing multiple social media channels simultaneously across LinkedIn, X/Twitter, and YouTube Experience with social media management and listening tools (e.g., Sprinklr, Sprout Social, Hootsuite, Common Room) Experience in developer marketing, developer relations, or B2D marketing Demonstrated track record of growing online communities and driving measurable engagement Experience managing agency relationships and third‑party vendor workflows Experience with event strategy and execution, including grassroots or community‑led events Familiarity with developer tools and platforms (e.g., Fire TV, Alexa, app stores) Ability to adapt voice and tone for developer audiences Experience with marketing planning processes including budget management and planning cycles Benefits and Compensation
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, TX, Austin – 80,600.00 – 141,100.00 USD annually USA, WA, Seattle – 82,700.00 – 141,100.00 USD annually Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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Own Amazon Developer social media presence across LinkedIn, X/Twitter, YouTube, and emerging platforms; develop content calendars, manage publishing operations, and monitor sentiment using Sprinklr and Common Room Develop social strategy and editorial calendar with Marketing, Product Marketing, and Evangelism teams; ensure alignment with product launches, events, and developer stories while maintaining brand voice Monitor trending topics and conversations across developer platforms (Reddit, Stack Overflow, GitHub, Discord); execute daily engagement and foster relationships with community members and influencers Own in‑person and hybrid developer event strategy including sponsored events, workshops, and meetups; identify opportunities aligned with business objectives and introduce formats that deliver developer value Build developer community outreach program; nurture relationships, identify and empower advocates, create recognition programs, and establish feedback loops informing product and marketing strategies Provide onsite event coordination; own content video workflows, agency execution, and post‑event deliverables; coordinate cross‑functional teams to measure impact Own end‑to‑end marketing workflow and intake process; manage third‑party agency workflows to ensure content meets SLAs Maintain marketing calendar for full team visibility; lead biannual planning cycles, identify bottlenecks, and establish scalable processes Measure and report on social media metrics, community KPIs, and event ROI; provide monthly performance reports and data‑driven optimization recommendations About the Team
The Content & App Partner Engagement (CAPE) Marketing, Education, and Technology (MET) team's vision is to inspire and ignite global third‑party developer communities at scale, who in turn create exceptional experiences for Amazon customers. MET is comprised of multiple functional teams across a range of specialties — together serving as stewards of the Amazon Developer brand and builder experience. The team is uniquely horizontal within Devices & Services, supporting a broad and growing base of partners across developer.amazon.com and beyond. Within MET, the Marketing and Creative (MAC) team serves as the forefront of developer‑first engagement across Alexa, Appstore, and Fire devices — spanning marketing, creative, evangelism, events, website, data integration, and research. Our team culture is goal‑oriented, collaborative, and driven to achieve results while still having fun. We seek individuals who are motivated by a fast‑paced, entrepreneurial environment and excited to build programs from the ground up using data, developer insights, and creative instincts. Basic Qualifications
4+ years of professional non‑internship marketing experience Experience using data and metrics to drive improvements Experience managing multiple projects and priorities across teams in a fast‑paced, deadline‑driven environment Experience with written and verbal communication and presentation Strong organizational skills and attention to detail Preferred Qualifications
2+ years of social media management experience, preferably in B2D (Business‑to‑Developer) or technology sectors Experience managing multiple social media channels simultaneously across LinkedIn, X/Twitter, and YouTube Experience with social media management and listening tools (e.g., Sprinklr, Sprout Social, Hootsuite, Common Room) Experience in developer marketing, developer relations, or B2D marketing Demonstrated track record of growing online communities and driving measurable engagement Experience managing agency relationships and third‑party vendor workflows Experience with event strategy and execution, including grassroots or community‑led events Familiarity with developer tools and platforms (e.g., Fire TV, Alexa, app stores) Ability to adapt voice and tone for developer audiences Experience with marketing planning processes including budget management and planning cycles Benefits and Compensation
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, TX, Austin – 80,600.00 – 141,100.00 USD annually USA, WA, Seattle – 82,700.00 – 141,100.00 USD annually Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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