Associate Manager, Toy Marketing - Innovation
Mattel, Inc., El Segundo, CA, United States
The Opportunity
Mattel’s Innovation Venture team is responsible for launching breakthrough ideas – new brands, new business models and new ways to play.
The Associate Manager, Toy Marketing – Innovation will play a critical role in developing and launching 2+ new brands within the innovation pipeline. This role is ideal for a hands‑on product marketer who thrives in fast‑moving environments and is energized by building new brands from the ground up.
What Your Impact Will Be
Own end‑to‑end product development for 2+ new brands, from early concept through launch readiness.
Lead consumer insights, competitive analysis and market landscaping to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
Own toy business performance including revenue, margin and sku productivity.
Collaborate with Design, Development, Packaging, Insights, and Finance to ensure products deliver strong consumer value, clear play patterns, and meaningful innovation.
Assist in coordinating with regional commercial teams in gaining buy‑in to global product strategies at all levels.
Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
Partner with leadership and LOBs (lines of business) on franchise extension strategies and integrated execution.
Inform demand creation by providing input to Brand Marketing / Creative on messaging and feature storytelling.
Prepare and deliver compelling, data‑backed presentations for new concept explorations and milestone reviews, supporting executive decision‑making.
What We’re Looking For
5+ years (3 years with MBA) of experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose‑driven strategy/marketing.
Roles in category management, product marketing, or product development a plus.
Consumer‑centric mindset. Strong understanding of consumer trends and ability to translate insights into product recommendations.
Project management: Highly organized, detail‑oriented, and able to manage multiple workstreams simultaneously.
Analysis skills: Ability to synthesize complex information into clear, actionable takeaways.
Financial acumen: Experience with P&L and forecasting with strong grasp of SKU productivity and margin targets.
Collaborative: Ability to build strong cross‑functional relationships to deliver results together.
Communication skills: Excellent at storytelling, presentations, and influencing senior leadership.
Strong PowerPoint and Excel skills, proficiency in Outlook and Word.
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
#J-18808-Ljbffr
The Associate Manager, Toy Marketing – Innovation will play a critical role in developing and launching 2+ new brands within the innovation pipeline. This role is ideal for a hands‑on product marketer who thrives in fast‑moving environments and is energized by building new brands from the ground up.
What Your Impact Will Be
Own end‑to‑end product development for 2+ new brands, from early concept through launch readiness.
Lead consumer insights, competitive analysis and market landscaping to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
Own toy business performance including revenue, margin and sku productivity.
Collaborate with Design, Development, Packaging, Insights, and Finance to ensure products deliver strong consumer value, clear play patterns, and meaningful innovation.
Assist in coordinating with regional commercial teams in gaining buy‑in to global product strategies at all levels.
Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
Partner with leadership and LOBs (lines of business) on franchise extension strategies and integrated execution.
Inform demand creation by providing input to Brand Marketing / Creative on messaging and feature storytelling.
Prepare and deliver compelling, data‑backed presentations for new concept explorations and milestone reviews, supporting executive decision‑making.
What We’re Looking For
5+ years (3 years with MBA) of experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose‑driven strategy/marketing.
Roles in category management, product marketing, or product development a plus.
Consumer‑centric mindset. Strong understanding of consumer trends and ability to translate insights into product recommendations.
Project management: Highly organized, detail‑oriented, and able to manage multiple workstreams simultaneously.
Analysis skills: Ability to synthesize complex information into clear, actionable takeaways.
Financial acumen: Experience with P&L and forecasting with strong grasp of SKU productivity and margin targets.
Collaborative: Ability to build strong cross‑functional relationships to deliver results together.
Communication skills: Excellent at storytelling, presentations, and influencing senior leadership.
Strong PowerPoint and Excel skills, proficiency in Outlook and Word.
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
#J-18808-Ljbffr