Global Product Marketing Manager, Search Ads
TikTok, New York, NY, United States
About the Role
As the Product Marketing Manager for Search Ads, you will be responsible for setting the go‑to‑market strategy for all regions. You will partner closely with the product team and regional teams to develop the overall strategic direction and assess key gaps in our Search Ads offering. Additionally, you will serve as the liaison between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap.
Responsibilities
Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent all regions internally with PM and Engineering teams, and define the go‑to‑market strategy for TikTok's ever‑evolving ads product, with a focus on Search Ads.
Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
Bridge the gap between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap to create a brand‑suitable environment for the long‑term success of monetization.
Demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
Set the go‑to‑market strategy by region and ensure flawless execution and operations against the strategy.
Plan and lead the successful adoption of alpha and beta programs for our Search Ads solutions.
Communicate the value proposition of new products to all stakeholders and ensure that effective collateral and packages are created.
Drive product adoption and usage rates by supporting key market strategy and effective product support.
Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.
Qualifications
Minimum Qualifications:
Experience in consulting or project management
Experience in product marketing or product management in the tech industry
Comfort with ambiguity and using a data‑driven approach to establish strategy and priorities
Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning
Preferred Qualifications:
BA/BS degree
Ability to manage multiple projects and have a good sense of prioritization to drive the highest impact in the role (partnered with technical stakeholders to represent market requirements)
Experience operating in a fast‑paced environment and flexibility to work across multiple time‑zones
Entrepreneurial spirit
Experience supporting advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms
Equal Employment Opportunity Statement For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
Exercising sound judgment.
#J-18808-Ljbffr
Responsibilities
Lead and consolidate market assessment, quantitative analysis and qualitative feedback, represent all regions internally with PM and Engineering teams, and define the go‑to‑market strategy for TikTok's ever‑evolving ads product, with a focus on Search Ads.
Partner closely with regional counterparts, sales teams, and other key stakeholders, to deeply understand pain points, form business requirements, and prioritize solutions to influence the direction of product development.
Bridge the gap between the monetization team and the user side team, representing advertiser needs and influencing the organic search product roadmap to create a brand‑suitable environment for the long‑term success of monetization.
Demonstrate a strong understanding of the broader advertising ecosystem as it pertains to Search Ads and the competitive landscape to develop strategic positioning and provide product feedback.
Set the go‑to‑market strategy by region and ensure flawless execution and operations against the strategy.
Plan and lead the successful adoption of alpha and beta programs for our Search Ads solutions.
Communicate the value proposition of new products to all stakeholders and ensure that effective collateral and packages are created.
Drive product adoption and usage rates by supporting key market strategy and effective product support.
Build an understanding of the most nascent TikTok Search Ads solutions and leverage these products to achieve customer goals.
Qualifications
Minimum Qualifications:
Experience in consulting or project management
Experience in product marketing or product management in the tech industry
Comfort with ambiguity and using a data‑driven approach to establish strategy and priorities
Experience launching products globally and core product marketing skills in product positioning, messaging, naming and GTM planning
Preferred Qualifications:
BA/BS degree
Ability to manage multiple projects and have a good sense of prioritization to drive the highest impact in the role (partnered with technical stakeholders to represent market requirements)
Experience operating in a fast‑paced environment and flexibility to work across multiple time‑zones
Entrepreneurial spirit
Experience supporting advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms
Equal Employment Opportunity Statement For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
Exercising sound judgment.
#J-18808-Ljbffr