SEO Lead
PetSafe Brands, Knoxville, TN, United States
Job Type
Full time
Summary Of Position The SEO Specialist will drive SEO efforts for the company, including onsite and off‑site optimization, keyword expansion research, and content optimization and integration. This role will support our brands PetSafe, SportDOG, and Kurgo by conducting deep dives into priority growth products and categories to uncover opportunities that maximize organic search performance. This role partners closely across the organization with Digital Marketing, Digital Content Writers, Brand Marketing, Creative Services, Social Media, and PPC teams.
Responsibilities
Drive SEO initiatives based on measurable business impact
Leverage AI responsibly in SEO by:
Using AI tools to enhance content production and technical workflows
Adapting SEO strategies to account for AI‑powered search features and evolving SERP behaviour
Educate cross‑functional teams on SEO opportunities and best practices
Conduct keyword research to inform content strategy and guide content teams
Identify, review, and recommend solutions for technical SEO issues, including:
Hreflang implementation
Canonical URLs
XML sitemaps
Robots.txt
301 redirects
Schema markup
Internal and external linking strategies
International CMS architectures and country/language URL structures
Title tag and metadata optimization
Provide recommendations to optimize website content, landing pages, and paid search copy
Lead off‑page optimization initiatives, including link‑building strategies
Collect, analyse, and report on SEO performance metrics, including traffic and search rankings
Collaborate with Social Media and PPC teams to maximize campaign performance
Partner with digital content teams and writers to optimize content quality and discoverability
Stay current on search engine trends, algorithm updates, ranking changes, and measurement tools
Use analytics platforms such as BrightEdge, Conductor, Moz, Screaming Frog, and similar tools to track performance, test improvements, and continuously optimize SEO outcomes
Qualifications
5+ years of experience delivering SEO value within an organization, agency, or client environment
Proven track record of SEO success demonstrated through reporting and campaign results
Strong knowledge of Google Analytics and other SEO and performance reporting platforms
Solid understanding of both Digital and Traditional Marketing practices
Experience working cross‑functionally to develop and execute integrated SEO strategies
Strong presentation skills with the ability to influence and educate stakeholders
Excellent collaboration, communication (written and verbal), and interpersonal skills
Effective time management, prioritization, and organizational capabilities
Ability to translate complex technical concepts into clear, actionable guidance and training materials
Proficiency in Microsoft Office applications, including PowerPoint, Excel, and Word
Benefits Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team‑oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and, of course, we encourage you to bring your dog to work, which is our whole reason for what we do!
PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self‑expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.
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Summary Of Position The SEO Specialist will drive SEO efforts for the company, including onsite and off‑site optimization, keyword expansion research, and content optimization and integration. This role will support our brands PetSafe, SportDOG, and Kurgo by conducting deep dives into priority growth products and categories to uncover opportunities that maximize organic search performance. This role partners closely across the organization with Digital Marketing, Digital Content Writers, Brand Marketing, Creative Services, Social Media, and PPC teams.
Responsibilities
Drive SEO initiatives based on measurable business impact
Leverage AI responsibly in SEO by:
Using AI tools to enhance content production and technical workflows
Adapting SEO strategies to account for AI‑powered search features and evolving SERP behaviour
Educate cross‑functional teams on SEO opportunities and best practices
Conduct keyword research to inform content strategy and guide content teams
Identify, review, and recommend solutions for technical SEO issues, including:
Hreflang implementation
Canonical URLs
XML sitemaps
Robots.txt
301 redirects
Schema markup
Internal and external linking strategies
International CMS architectures and country/language URL structures
Title tag and metadata optimization
Provide recommendations to optimize website content, landing pages, and paid search copy
Lead off‑page optimization initiatives, including link‑building strategies
Collect, analyse, and report on SEO performance metrics, including traffic and search rankings
Collaborate with Social Media and PPC teams to maximize campaign performance
Partner with digital content teams and writers to optimize content quality and discoverability
Stay current on search engine trends, algorithm updates, ranking changes, and measurement tools
Use analytics platforms such as BrightEdge, Conductor, Moz, Screaming Frog, and similar tools to track performance, test improvements, and continuously optimize SEO outcomes
Qualifications
5+ years of experience delivering SEO value within an organization, agency, or client environment
Proven track record of SEO success demonstrated through reporting and campaign results
Strong knowledge of Google Analytics and other SEO and performance reporting platforms
Solid understanding of both Digital and Traditional Marketing practices
Experience working cross‑functionally to develop and execute integrated SEO strategies
Strong presentation skills with the ability to influence and educate stakeholders
Excellent collaboration, communication (written and verbal), and interpersonal skills
Effective time management, prioritization, and organizational capabilities
Ability to translate complex technical concepts into clear, actionable guidance and training materials
Proficiency in Microsoft Office applications, including PowerPoint, Excel, and Word
Benefits Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team‑oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and, of course, we encourage you to bring your dog to work, which is our whole reason for what we do!
PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self‑expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.
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