Associate Product Marketing Manager
Relay, San Francisco, CA, United States
Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
We’re looking for an Associate Product Marketing Manager to join our fast-growing Product Marketing team. In this role, you’ll sit at the center of product, marketing, and growth—helping bring Relay’s products and features to market through thoughtful launches, customer insights, strategic storytelling, and strong go‑to‑market execution.
You’ll help shape how our products show up for customers and prospects, translating product value into clear, compelling messaging that drives adoption, engagement, and growth. As a cross‑functional partner, you’ll work closely with Product, Growth, Brand, and Data to connect customer needs, market insights, and business goals across the customer journey.
This is an ideal role for an early‑career PMM who is eager to learn, motivated by impact, and excited about bringing fintech products to market. From early ideation through launch, you’ll support positioning and messaging, contribute to go‑to‑market planning, and help turn customer and competitive insights into action. You bring curiosity, creativity, and a strong bias for action—along with a desire to grow your craft and make meaningful contributions on a fast‑moving team.
Applicants must be located in the San Francisco Bay Area.
What You’ll Be Doing
Go-to‑Market Execution: Support the planning and execution of go‑to‑market launches for products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Translate insights into clear, customer‑centric messaging and positioning for internal and external audiences
Messaging & Storytelling: Partner with Product, Brand, and Growth to craft product and brand narratives that communicate value and differentiation. Maintain consistent messaging across customer touchpoints to support adoption, engagement, and a cohesive customer experience
Performance Measurement: Track and report on go‑to‑market performance, campaign effectiveness, and product adoption. Partner with Data to analyze results and identify opportunities for optimization
Who You Are
You have 2+ years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
You’ve supported launches or campaigns that drove awareness, adoption, or engagement
You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling messaging
You’re data‑curious, comfortable interpreting performance metrics, and eager to learn from results
You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast‑paced environment
You care deeply about the customer and are excited to bring their voice into your work
You have a bias for action, enjoy problem‑solving, and take pride in delivering high‑quality work that drives the business forward
Interview Process
Stage 1: A 30‑minute Google Meet video call with a member of the Talent team
Stage 2: A 60‑minute Google Meet video call with the Director, Product Marketing
Stage 3: A 45‑minute Google Meet video call with a member of the Leadership team
Stage 4: A take‑home case study followed by a 60‑minute Google Meet video call with our team
Our Compensation Approach We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once‑a‑year review cycle.
The annual salary range for this role is $117,000 USD to $143,000 USD.
For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 USD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.
We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.
What’s Important To Us Research shows that women‑identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.
At Relay, we believe that diversity is key to building high‑performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.
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We’re looking for an Associate Product Marketing Manager to join our fast-growing Product Marketing team. In this role, you’ll sit at the center of product, marketing, and growth—helping bring Relay’s products and features to market through thoughtful launches, customer insights, strategic storytelling, and strong go‑to‑market execution.
You’ll help shape how our products show up for customers and prospects, translating product value into clear, compelling messaging that drives adoption, engagement, and growth. As a cross‑functional partner, you’ll work closely with Product, Growth, Brand, and Data to connect customer needs, market insights, and business goals across the customer journey.
This is an ideal role for an early‑career PMM who is eager to learn, motivated by impact, and excited about bringing fintech products to market. From early ideation through launch, you’ll support positioning and messaging, contribute to go‑to‑market planning, and help turn customer and competitive insights into action. You bring curiosity, creativity, and a strong bias for action—along with a desire to grow your craft and make meaningful contributions on a fast‑moving team.
Applicants must be located in the San Francisco Bay Area.
What You’ll Be Doing
Go-to‑Market Execution: Support the planning and execution of go‑to‑market launches for products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Translate insights into clear, customer‑centric messaging and positioning for internal and external audiences
Messaging & Storytelling: Partner with Product, Brand, and Growth to craft product and brand narratives that communicate value and differentiation. Maintain consistent messaging across customer touchpoints to support adoption, engagement, and a cohesive customer experience
Performance Measurement: Track and report on go‑to‑market performance, campaign effectiveness, and product adoption. Partner with Data to analyze results and identify opportunities for optimization
Who You Are
You have 2+ years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
You’ve supported launches or campaigns that drove awareness, adoption, or engagement
You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling messaging
You’re data‑curious, comfortable interpreting performance metrics, and eager to learn from results
You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast‑paced environment
You care deeply about the customer and are excited to bring their voice into your work
You have a bias for action, enjoy problem‑solving, and take pride in delivering high‑quality work that drives the business forward
Interview Process
Stage 1: A 30‑minute Google Meet video call with a member of the Talent team
Stage 2: A 60‑minute Google Meet video call with the Director, Product Marketing
Stage 3: A 45‑minute Google Meet video call with a member of the Leadership team
Stage 4: A take‑home case study followed by a 60‑minute Google Meet video call with our team
Our Compensation Approach We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once‑a‑year review cycle.
The annual salary range for this role is $117,000 USD to $143,000 USD.
For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $130,000 USD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.
We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.
What’s Important To Us Research shows that women‑identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.
At Relay, we believe that diversity is key to building high‑performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.
We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.
#J-18808-Ljbffr