Social Media Coordinator and Reputation Management
Conceptions Florida Center for Fertility and Genetics, Florida, NY, United States
Conceptions Florida: Center for Fertility and Genetics specializes in providing comprehensive care to individuals and couples dealing with fertility challenges. The clinic offers state-of-the-art treatments such as IVF, IUI, fertility preservation, and minimally invasive surgeries. Known for personalized service, patients receive individualized care throughout their journey to parenthood. Conceptions Florida is dedicated to achieving successful outcomes for diverse families, including same-sex couples and international patients.
Role Description
This is a full-time, on-site role for a Social Media Coordinator and Reputation Management professional based in Coral Gables, Florida. The candidate will be required to travel to our Miramar, Florida location as needed. The role is responsible for creating, managing, and optimizing content across various social media platforms to enhance brand visibility and engagement. Key tasks include developing digital marketing strategies, ensuring consistent online communication, crafting compelling posts, monitoring and managing the company’s online reputation, and analyzing performance metrics to refine campaigns. Qualifications
Proficiency in Social Media Content Creation and Social Media Marketing Skills in Writing and effective Communication; able to talk to and interact with patients Experience in Digital Marketing and strategy implementation Familiarity with social media platforms, analytics tools, and reputation management practices Creative mindset with attention to detail and ability to meet deadlines Strong organizational and problem-solving skills Previous experience in healthcare, fertility services, or a related field is a plus Bachelor’s degree in Marketing, Journalism, Communications, Public Relations or a related field preferred Minimum 2-year experience in social media content creation on all social media platforms Minimum 2-year experience in reputation management Bilingual in English and Spanish preferred Flexibility to work on weekends as needed Essential Duties and Responsibilities
Daily postings on Facebook, Instagram, TikTok, YouTube and Twitter strategically targeting each platform’s unique audience. Build and nurture customer and follower relations across all social media platforms, continuously working to improve brand engagement. Sets goals and objectives for social media profile, establishes effective benchmarks for measuring impact of social media program, and creates a content strategy and schedule. Capture and analyze important metrics across platforms to share in monthly reports. Excellent writing, storytelling and communication skills through social media stories and feeds. Creates written, visual, and multimedia content targeted toward specific social media platforms and audiences (i.e. photos and statuses for Facebook, gifs, videos for Twitter). Engages with audiences on social media platforms (i.e. responding to comments, answering questions). Ensure the brand’s voice and vision is present in all messaging and content creation Research and discover current trends feeding into our brand presence Developing and implementing reputation management strategies and solutions. Monitoring public opinion of the organization while protecting and enhancing the brand's presence across the internet. Identifying potential areas of reputational risk and developing plans to mitigate them. Collaborating with internal teams, such as public relations and management to ensure brand consistency. Responding to reputation crises and managing negative publicity. Creating and managing content that positively shapes the public perception. Providing advice on potential partnerships and sponsorships. Working with social media platforms as well as Google and Yelp to monitor and address any negative reviews or comments. Measuring and reporting on the impact of reputation management activities. Keeping up-to-date with industry trends and competitor reputation strategies. Other duties as assigned by management 401(k) after 1 year of employment with up to 3% employer match Health insurance Gap medical insurance Vision insurance Paid time off Birthday merit after 1 year of employment 4-day work week offered after 1 year of employment Benefits
401(k) after 1 year of employment with up to 3% employer match Health insurance Gap medical insurance Vision insurance Paid time off Birthday merit after 1 year of employment 4-day work week offered after 1 year of employment
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This is a full-time, on-site role for a Social Media Coordinator and Reputation Management professional based in Coral Gables, Florida. The candidate will be required to travel to our Miramar, Florida location as needed. The role is responsible for creating, managing, and optimizing content across various social media platforms to enhance brand visibility and engagement. Key tasks include developing digital marketing strategies, ensuring consistent online communication, crafting compelling posts, monitoring and managing the company’s online reputation, and analyzing performance metrics to refine campaigns. Qualifications
Proficiency in Social Media Content Creation and Social Media Marketing Skills in Writing and effective Communication; able to talk to and interact with patients Experience in Digital Marketing and strategy implementation Familiarity with social media platforms, analytics tools, and reputation management practices Creative mindset with attention to detail and ability to meet deadlines Strong organizational and problem-solving skills Previous experience in healthcare, fertility services, or a related field is a plus Bachelor’s degree in Marketing, Journalism, Communications, Public Relations or a related field preferred Minimum 2-year experience in social media content creation on all social media platforms Minimum 2-year experience in reputation management Bilingual in English and Spanish preferred Flexibility to work on weekends as needed Essential Duties and Responsibilities
Daily postings on Facebook, Instagram, TikTok, YouTube and Twitter strategically targeting each platform’s unique audience. Build and nurture customer and follower relations across all social media platforms, continuously working to improve brand engagement. Sets goals and objectives for social media profile, establishes effective benchmarks for measuring impact of social media program, and creates a content strategy and schedule. Capture and analyze important metrics across platforms to share in monthly reports. Excellent writing, storytelling and communication skills through social media stories and feeds. Creates written, visual, and multimedia content targeted toward specific social media platforms and audiences (i.e. photos and statuses for Facebook, gifs, videos for Twitter). Engages with audiences on social media platforms (i.e. responding to comments, answering questions). Ensure the brand’s voice and vision is present in all messaging and content creation Research and discover current trends feeding into our brand presence Developing and implementing reputation management strategies and solutions. Monitoring public opinion of the organization while protecting and enhancing the brand's presence across the internet. Identifying potential areas of reputational risk and developing plans to mitigate them. Collaborating with internal teams, such as public relations and management to ensure brand consistency. Responding to reputation crises and managing negative publicity. Creating and managing content that positively shapes the public perception. Providing advice on potential partnerships and sponsorships. Working with social media platforms as well as Google and Yelp to monitor and address any negative reviews or comments. Measuring and reporting on the impact of reputation management activities. Keeping up-to-date with industry trends and competitor reputation strategies. Other duties as assigned by management 401(k) after 1 year of employment with up to 3% employer match Health insurance Gap medical insurance Vision insurance Paid time off Birthday merit after 1 year of employment 4-day work week offered after 1 year of employment Benefits
401(k) after 1 year of employment with up to 3% employer match Health insurance Gap medical insurance Vision insurance Paid time off Birthday merit after 1 year of employment 4-day work week offered after 1 year of employment
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