Senior Content Strategist
Accenture Federal Services, Washington, District of Columbia, United States
Senior Content Strategist – Accenture Federal Services
As a Senior Content Strategist at Accenture Federal Services, you will lead the development and execution of a comprehensive content strategy for a federal client’s website. You will collaborate with writers, product designers, researchers, product managers and engineers to create an audience‑focused content roadmap that guides users smoothly through digital products while aligning with mission goals, policy standards, and user needs.
Responsibilities
Conduct a comprehensive audit and analysis of the content and experience of existing federal products, focusing on their architecture, structure, content, and taxonomy.
Identify areas for improvement and create a detailed plan for refreshing digital products, ensuring they align with both user needs and organizational objectives.
Gather requirements, facilitate client discussions, and conduct content reviews to drive the success of programmatic improvements.
Leverage expertise in SEO, GEO, AEO, and user experience to inform strategy and recommendations. Support user testing efforts and use insights gained to validate proposed changes and enhance the overall user journey.
Collaborate closely with interaction and service designers, providing guidance on content strategy while supporting the implementation of visual and structural updates.
Apply familiarity with website maintenance and governance principles, as well as experience in defining long‑term strategies for content management, to ensure ongoing success and sustainability of the site.
Qualifications
Bachelor’s degree in marketing, digital marketing, communications, or a related field; or equivalent experience.
5+ years of experience as a content strategist or content marketer.
5+ years of experience crafting content for digital products or services in consulting, in‑house, or agency environments.
Exceptional writing, editing, and storytelling skills with a focus on creating topical authority.
Proficiency in content management systems (CMS) and SEO (site structure, schema markup) combined with knowledge of how AI models retrieve information.
Strong understanding of digital marketing channels and best practices.
Ability to communicate design intent and trade‑offs clearly to diverse stakeholders, including non‑design audiences.
Bonus Skills
Experience working with federal agencies or on public‑sector digital services.
Prior experience in client‑facing or consulting roles within regulated environments.
Prior experience in GEO, AEO and AI‑strategy to structure information for both human readability and machine readability.
Strong foundation in human‑centered design principles for browser‑based, native application, and platform experiences.
Experience writing for complex, high‑traffic platforms serving diverse audiences.
Exposure to service design, journey mapping, or omni‑channel government services.
Experience supporting data‑informed design using analytics or Voice of the Customer tools.
Relevant Master’s Degree.
Benefits & Compensation The base pay range for this position, based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Washington, Vermont, the District of Columbia, and the city of Cleveland, is $95,200—$204,400 USD. Accenture Federal Services offers a wide variety of benefits.
Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Federal Services Equal Opportunity Policy Statement. Accenture Federal Services is an Equal Employment Opportunity employer. Additionally, as an affirmative action employer for veterans and individuals with disabilities, Accenture Federal Services is committed to providing veteran employment opportunities to our service men and women.
Requesting an Accommodation Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you are being considered for employment opportunities with Accenture Federal Services and need an accommodation for a disability or religious observance during the interview process or for the job you are interviewing for, please speak with your recruiter.
Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. The company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the company's legal duty to furnish information. California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, additional important information is available.
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Responsibilities
Conduct a comprehensive audit and analysis of the content and experience of existing federal products, focusing on their architecture, structure, content, and taxonomy.
Identify areas for improvement and create a detailed plan for refreshing digital products, ensuring they align with both user needs and organizational objectives.
Gather requirements, facilitate client discussions, and conduct content reviews to drive the success of programmatic improvements.
Leverage expertise in SEO, GEO, AEO, and user experience to inform strategy and recommendations. Support user testing efforts and use insights gained to validate proposed changes and enhance the overall user journey.
Collaborate closely with interaction and service designers, providing guidance on content strategy while supporting the implementation of visual and structural updates.
Apply familiarity with website maintenance and governance principles, as well as experience in defining long‑term strategies for content management, to ensure ongoing success and sustainability of the site.
Qualifications
Bachelor’s degree in marketing, digital marketing, communications, or a related field; or equivalent experience.
5+ years of experience as a content strategist or content marketer.
5+ years of experience crafting content for digital products or services in consulting, in‑house, or agency environments.
Exceptional writing, editing, and storytelling skills with a focus on creating topical authority.
Proficiency in content management systems (CMS) and SEO (site structure, schema markup) combined with knowledge of how AI models retrieve information.
Strong understanding of digital marketing channels and best practices.
Ability to communicate design intent and trade‑offs clearly to diverse stakeholders, including non‑design audiences.
Bonus Skills
Experience working with federal agencies or on public‑sector digital services.
Prior experience in client‑facing or consulting roles within regulated environments.
Prior experience in GEO, AEO and AI‑strategy to structure information for both human readability and machine readability.
Strong foundation in human‑centered design principles for browser‑based, native application, and platform experiences.
Experience writing for complex, high‑traffic platforms serving diverse audiences.
Exposure to service design, journey mapping, or omni‑channel government services.
Experience supporting data‑informed design using analytics or Voice of the Customer tools.
Relevant Master’s Degree.
Benefits & Compensation The base pay range for this position, based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Washington, Vermont, the District of Columbia, and the city of Cleveland, is $95,200—$204,400 USD. Accenture Federal Services offers a wide variety of benefits.
Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Federal Services Equal Opportunity Policy Statement. Accenture Federal Services is an Equal Employment Opportunity employer. Additionally, as an affirmative action employer for veterans and individuals with disabilities, Accenture Federal Services is committed to providing veteran employment opportunities to our service men and women.
Requesting an Accommodation Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you are being considered for employment opportunities with Accenture Federal Services and need an accommodation for a disability or religious observance during the interview process or for the job you are interviewing for, please speak with your recruiter.
Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. The company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the company's legal duty to furnish information. California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, additional important information is available.
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