Spécialiste CRM senior - Battlefield / Senior CRM Specialist - Battlefield
Electronic Arts (EA), Los Angeles, CA, United States
Overview
Electronic Arts creates next‑level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Responsibilities
Collaborate as a member of the Battlefield Pod to determine optimal content placement for players at critical moments in their personal progression
Assist in managing the content calendar, content briefs, content forecasting, and content approval and proofing processes
Develop strategies for reaching cohorts and player segments based on business goals
Identify innovative approaches to enhance the lifetime value of our players
Troubleshoot in a highly visible environment
Partner with teams to identify gaps in processes and to develop workflow enhancements
Identify opportunities to improve tools
Cultivate relationships with internal partners and team members
Develop process documentation and best practices
Follow content, social, and digital trends and best practices within and outside the gaming industry
Qualifications
Multiple years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fields
Experience with digital advertising operations, including campaign programming and delivery
Ability to drive multiple projects and streams of work concurrently while meeting deadlines and maintaining proper documentation and reporting
Expertise in quality control checks, in-depth troubleshooting
Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love
Ability to develop relationships with stakeholders across Marketing
Strong quantitative, analytical, and problem‑solving skills
Ability to communicate with confidence to advocate for the role of lifecycle channels across the marketing organization
Pay Transparency – North America
California (depending on location, e.g., Los Angeles vs. San Francisco) $83,100 – $127,500 USD
Washington (depending on location, e.g., Seattle vs. Spokane) $79,500 – $103,100 USD
Compensation and Benefits In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and equity.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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Responsibilities
Collaborate as a member of the Battlefield Pod to determine optimal content placement for players at critical moments in their personal progression
Assist in managing the content calendar, content briefs, content forecasting, and content approval and proofing processes
Develop strategies for reaching cohorts and player segments based on business goals
Identify innovative approaches to enhance the lifetime value of our players
Troubleshoot in a highly visible environment
Partner with teams to identify gaps in processes and to develop workflow enhancements
Identify opportunities to improve tools
Cultivate relationships with internal partners and team members
Develop process documentation and best practices
Follow content, social, and digital trends and best practices within and outside the gaming industry
Qualifications
Multiple years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fields
Experience with digital advertising operations, including campaign programming and delivery
Ability to drive multiple projects and streams of work concurrently while meeting deadlines and maintaining proper documentation and reporting
Expertise in quality control checks, in-depth troubleshooting
Passionate about games, or game theory. And passionate about connecting players to entertainment that they will love
Ability to develop relationships with stakeholders across Marketing
Strong quantitative, analytical, and problem‑solving skills
Ability to communicate with confidence to advocate for the role of lifecycle channels across the marketing organization
Pay Transparency – North America
California (depending on location, e.g., Los Angeles vs. San Francisco) $83,100 – $127,500 USD
Washington (depending on location, e.g., Seattle vs. Spokane) $79,500 – $103,100 USD
Compensation and Benefits In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full‑time employees. Certain roles may also be eligible for bonus and equity.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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