Outbound Marketing Manager
Cadence Design Systems, Inc., San Jose, CA, United States
At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.
Key Responsibilities
Act as the primary outbound execution liaison between TPG BU stakeholders and Cadence Corporate Marketing/Marcom to drive alignment on deliverables, timelines, approvals, and launch readiness
Design, execute, and optimize outbound marketing campaigns to drive awareness, leads, and revenue
Partner closely with Corporate marketing, Sales and Product teams to align messaging, targeting, and timing
Build and manage outbound programs including email campaigns, webinars, events, and paid outbound channels
Develop compelling outreach messaging tailored by persona, industry, and use case
Manage campaign calendars, launches, and performance tracking
Own lead qualification criteria and handoff processes to Sales
Analyze campaign metrics and continuously optimize performance
Test and iterate on channels, messaging, and offers to improve efficiency and ROI
Coordinate launch plans and checklists: messaging, positioning, web updates, launch assets, internal enablement, and external publishing.
Required Qualifications
3–5 years of experience in outbound marketing, demand generation marketing
Experience in high technology either a semiconductor company or an IP company.
Proven experience working cross‑functionally with product and corporate marketing teams
Hands‑on experience with marketing automation platforms
Strong analytical skills with the ability to turn data into actionable insights
Excellent written and verbal communication skills
Ability to manage multiple campaigns and priorities simultaneously
Strong project management and cross-functional coordination skills—comfortable driving schedules and follow-ups.
Solid writing and editing ability (short‑form copy + structured briefs).
Comfort working with technical subject matter experts (SMEs) to translate concepts into clear value statements.
Bachelor’s degree in Marketing, Communications, Engineering, or related field (or equivalent experience).
The annual salary range for California is $154,000 to $286,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.
We’re doing work that matters. Help us solve what others can’t.
Cadence is committed to equal employment opportunity throughout all levels of the organization.
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Key Responsibilities
Act as the primary outbound execution liaison between TPG BU stakeholders and Cadence Corporate Marketing/Marcom to drive alignment on deliverables, timelines, approvals, and launch readiness
Design, execute, and optimize outbound marketing campaigns to drive awareness, leads, and revenue
Partner closely with Corporate marketing, Sales and Product teams to align messaging, targeting, and timing
Build and manage outbound programs including email campaigns, webinars, events, and paid outbound channels
Develop compelling outreach messaging tailored by persona, industry, and use case
Manage campaign calendars, launches, and performance tracking
Own lead qualification criteria and handoff processes to Sales
Analyze campaign metrics and continuously optimize performance
Test and iterate on channels, messaging, and offers to improve efficiency and ROI
Coordinate launch plans and checklists: messaging, positioning, web updates, launch assets, internal enablement, and external publishing.
Required Qualifications
3–5 years of experience in outbound marketing, demand generation marketing
Experience in high technology either a semiconductor company or an IP company.
Proven experience working cross‑functionally with product and corporate marketing teams
Hands‑on experience with marketing automation platforms
Strong analytical skills with the ability to turn data into actionable insights
Excellent written and verbal communication skills
Ability to manage multiple campaigns and priorities simultaneously
Strong project management and cross-functional coordination skills—comfortable driving schedules and follow-ups.
Solid writing and editing ability (short‑form copy + structured briefs).
Comfort working with technical subject matter experts (SMEs) to translate concepts into clear value statements.
Bachelor’s degree in Marketing, Communications, Engineering, or related field (or equivalent experience).
The annual salary range for California is $154,000 to $286,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.
We’re doing work that matters. Help us solve what others can’t.
Cadence is committed to equal employment opportunity throughout all levels of the organization.
#J-18808-Ljbffr