Sr. Manager, LITFULO Consumer Marketing
Pfizer, Phila, PA, United States
As Consumer Senior Marketing Manager for LITFULO, you will support and lead consumer marketing initiatives in the severe alopecia areata segment in the US, working closely with cross‑functional teams to develop and execute unbranded and branded campaigns, media plans, and digital tactics.
Role Responsibilities
Support Consumer Director in the development and execution of best‑in‑class consumer campaign, messaging, media planning, and strategy. Lead the execution of various consumer assets including patient ambassador recruitment, patient testimonial shoots, display and social ad development, and print collateral. Support Consumer Director in budget tracking and reconciliation for consumer as well as invoice tracking. Partner with Corporate Affairs on celebrity/influencer activation. Support development and execution of insights‑driven long‑ and short‑term patient strategy and tactics. Support media strategy, budget and plan across omnichannel ecosystem. Collaborate with cross‑functional teams to identify ways to improve cohesion across customers. Champion innovation, seek learnings from other brands & industries to elevate and amplify approach. Qualifications
6+ years of broad pharmaceutical experience with at least 2 years of US marketing experience including video/still productions, digital and social ad development and content strategy. Proven track record of working cross‑functionally. Proactive self‑starter with initiative to function autonomously. Strong communication and presentation skills. Demonstrated strategic and tactical marketing capabilities with proven creative and analytical skills. Strong team player. Nice‑to‑Have Skills
Experience in dermatology Rx category. Prior experience with campaign launch. High learning agility and ability to strategically think through ambiguity and change. Excellent analytic and problem‑solving and planning capabilities. Track record of operating in a fast‑paced, high‑energy environment. Strong business acumen with proven communication skills for a wide variety of audiences. Ability to work in white space (without roadmap), detail oriented, action driven and creative mindset. Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
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Support Consumer Director in the development and execution of best‑in‑class consumer campaign, messaging, media planning, and strategy. Lead the execution of various consumer assets including patient ambassador recruitment, patient testimonial shoots, display and social ad development, and print collateral. Support Consumer Director in budget tracking and reconciliation for consumer as well as invoice tracking. Partner with Corporate Affairs on celebrity/influencer activation. Support development and execution of insights‑driven long‑ and short‑term patient strategy and tactics. Support media strategy, budget and plan across omnichannel ecosystem. Collaborate with cross‑functional teams to identify ways to improve cohesion across customers. Champion innovation, seek learnings from other brands & industries to elevate and amplify approach. Qualifications
6+ years of broad pharmaceutical experience with at least 2 years of US marketing experience including video/still productions, digital and social ad development and content strategy. Proven track record of working cross‑functionally. Proactive self‑starter with initiative to function autonomously. Strong communication and presentation skills. Demonstrated strategic and tactical marketing capabilities with proven creative and analytical skills. Strong team player. Nice‑to‑Have Skills
Experience in dermatology Rx category. Prior experience with campaign launch. High learning agility and ability to strategically think through ambiguity and change. Excellent analytic and problem‑solving and planning capabilities. Track record of operating in a fast‑paced, high‑energy environment. Strong business acumen with proven communication skills for a wide variety of audiences. Ability to work in white space (without roadmap), detail oriented, action driven and creative mindset. Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E‑Verify employer. This position requires permanent work authorization in the United States.
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