Marketing Manager
Broadway Across America, Atlanta, GA, United States
Summary
The Marketing Manager is a vital member of Broadway Across America’s Southeast Region office in Atlanta. This entry‑level position assists the Regional Marketing Director, the national marketing team, and local presenting and venue partners in the tactical implementation of administrative support for advertising and public relations campaigns to ensure successful Broadway engagements in Atlanta, New Orleans, and Jacksonville. The Marketing Manager is a team player, tech‑savvy, and digitally forward. Duties & Responsibilities
Manage timelines, marketing, and pricing strategies in coordination with the Marketing Director, National Marketing Team, Regional Executive, and ticketing team for both season ticket campaigns and individual show campaigns in Atlanta, New Orleans, and Jacksonville Support local presenting partners’ staff for the Broadway series in New Orleans and Jacksonville in the execution of marketing strategies, including sharing BAA best practices Execute integrated marketing plans (digital advertising, traditional advertising, and promotional) with direction from senior staff designed to help sell season tickets and tickets to individual shows in all markets Maintain email blast schedules with venue partners; work with Senior Staff on creation of content, strategy, targeting, and approvals on email communications Manage social media for Atlanta and provide best practices for New Orleans and Jacksonville Responsible for internal and external approvals for all marketing‑related deliverables and plans in Atlanta and New Orleans Traffic all electronic, print, and digital ads, and collateral for all shows and season subscription campaigns through design Responsible for the upkeep of content on the local Broadway Across America market webpages for the three markets Establish and nurture relationships with community not‑for‑profit and business organizations to maximize the efficacy of marketing plans by creating dynamic grassroots promotional to raise awareness of the Broadway series Collaborate with BAA national marketing and creative teams to develop new ideas and initiatives Partner with program publisher to proof and approve all show programs Attend partner marketing meetings/special committees to represent the BAA Marketing Team as needed Assist director with securing and executing special events, such as cast parties, promotional events and subscriber promotions Assist with settle engagements with venue partners and tour company managers Other duties as assigned Competencies
Cooperation
Establishes and maintains effective relationships Active listener Offers assistance and support to co‑workers Works cooperatively in group situations
Adaptability
Able to work around unexpected changes of events or workload Modifies a planned course of action based on new circumstances Changes communication style to achieve the best results Willingness to adapt and learn new skills to execute new initiatives Ability to prioritize and manage rapidly shifting priorities
Functional Competencies
Strong MS Office skills with emphasis on Excel Experience with Monday.com preferred but not required Excellent written and verbal communication Ability to create lasting relationships to develop new business and relationships Attention to detail and ability to manage multiple projects at once
Team Orientation
Fosters team cooperation Understands team roles and responsibilities Supports group problem solving
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education & Experience
Bachelor’s degree in marketing, communications, or advertising – preferred but not required 3–5 years’ experience in live event sales – preferred Additional experience may be substituted for education Communication Skills
Ability to read, analyze, and interpret media buys, media performance and sales reports Ability to respond to common inquiries or complaints from customers, partners, or members of the industry Ability to write email, social media, and sales copy Ability to effectively present information to internal staff and outside show and presenting partner representatives Critical Thinking
Able to create specialized marketing plans for each individual production based on each show’s unique target audience Remain nimble to shift strategies as needed based on reporting metrics and sales data Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans Physical Demands
Plan and produce various promotional and sales events Set up and breakdown for off‑site events Some travel for company and industry‑related events Work Environment
Fostering a team spirit Assisting with other departments’ needs as requested Benefits
Competitive compensation including vacation and holiday pay, health & welfare benefits, and a 401(k) retirement plan. Employment Requirements
Applicants for employment in the U.S. must possess work authorization that does not require sponsorship by the employer for a visa. EQUAL EMPLOYMENT OPPORTUNITY
The John Gore Organization is an equal‑opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status, or any other legally protected classification under local, state or federal laws.
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The Marketing Manager is a vital member of Broadway Across America’s Southeast Region office in Atlanta. This entry‑level position assists the Regional Marketing Director, the national marketing team, and local presenting and venue partners in the tactical implementation of administrative support for advertising and public relations campaigns to ensure successful Broadway engagements in Atlanta, New Orleans, and Jacksonville. The Marketing Manager is a team player, tech‑savvy, and digitally forward. Duties & Responsibilities
Manage timelines, marketing, and pricing strategies in coordination with the Marketing Director, National Marketing Team, Regional Executive, and ticketing team for both season ticket campaigns and individual show campaigns in Atlanta, New Orleans, and Jacksonville Support local presenting partners’ staff for the Broadway series in New Orleans and Jacksonville in the execution of marketing strategies, including sharing BAA best practices Execute integrated marketing plans (digital advertising, traditional advertising, and promotional) with direction from senior staff designed to help sell season tickets and tickets to individual shows in all markets Maintain email blast schedules with venue partners; work with Senior Staff on creation of content, strategy, targeting, and approvals on email communications Manage social media for Atlanta and provide best practices for New Orleans and Jacksonville Responsible for internal and external approvals for all marketing‑related deliverables and plans in Atlanta and New Orleans Traffic all electronic, print, and digital ads, and collateral for all shows and season subscription campaigns through design Responsible for the upkeep of content on the local Broadway Across America market webpages for the three markets Establish and nurture relationships with community not‑for‑profit and business organizations to maximize the efficacy of marketing plans by creating dynamic grassroots promotional to raise awareness of the Broadway series Collaborate with BAA national marketing and creative teams to develop new ideas and initiatives Partner with program publisher to proof and approve all show programs Attend partner marketing meetings/special committees to represent the BAA Marketing Team as needed Assist director with securing and executing special events, such as cast parties, promotional events and subscriber promotions Assist with settle engagements with venue partners and tour company managers Other duties as assigned Competencies
Cooperation
Establishes and maintains effective relationships Active listener Offers assistance and support to co‑workers Works cooperatively in group situations
Adaptability
Able to work around unexpected changes of events or workload Modifies a planned course of action based on new circumstances Changes communication style to achieve the best results Willingness to adapt and learn new skills to execute new initiatives Ability to prioritize and manage rapidly shifting priorities
Functional Competencies
Strong MS Office skills with emphasis on Excel Experience with Monday.com preferred but not required Excellent written and verbal communication Ability to create lasting relationships to develop new business and relationships Attention to detail and ability to manage multiple projects at once
Team Orientation
Fosters team cooperation Understands team roles and responsibilities Supports group problem solving
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education & Experience
Bachelor’s degree in marketing, communications, or advertising – preferred but not required 3–5 years’ experience in live event sales – preferred Additional experience may be substituted for education Communication Skills
Ability to read, analyze, and interpret media buys, media performance and sales reports Ability to respond to common inquiries or complaints from customers, partners, or members of the industry Ability to write email, social media, and sales copy Ability to effectively present information to internal staff and outside show and presenting partner representatives Critical Thinking
Able to create specialized marketing plans for each individual production based on each show’s unique target audience Remain nimble to shift strategies as needed based on reporting metrics and sales data Stay updated on marketing trends nationally and locally to maximize reach and effectiveness of marketing plans Physical Demands
Plan and produce various promotional and sales events Set up and breakdown for off‑site events Some travel for company and industry‑related events Work Environment
Fostering a team spirit Assisting with other departments’ needs as requested Benefits
Competitive compensation including vacation and holiday pay, health & welfare benefits, and a 401(k) retirement plan. Employment Requirements
Applicants for employment in the U.S. must possess work authorization that does not require sponsorship by the employer for a visa. EQUAL EMPLOYMENT OPPORTUNITY
The John Gore Organization is an equal‑opportunity employer and affords equal employment opportunity to all applicants regardless of race, color, religion, gender, creed, national origin, age, disability, sexual orientation, veteran status, or any other legally protected classification under local, state or federal laws.
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