Brand Lead
Publishers Clearing House, Phoenix, AZ, United States
Publishers Clearing House is being rebuilt into a modern, daily destination where millions of users engage, play, shop, and earn entries for life-changing prizes.
We’re transforming PCH into a habit-driven entertainment platform — simple, exciting, and rewarding — with a focus on transparency, culture, and daily engagement.
The Role We’re hiring a
Brand Lead who will also be the face of PCH .
This is
not a traditional brand role .
This is a
high-output, on-camera creator role
with real ownership.
You’ll build a recognizable presence across platforms, create daily content, and turn PCH into a living, breathing brand people come back to every day.
What You’ll Do Be the Face of PCH
Act as the primary on-camera personality
Represent PCH across social, product moments, and prize experiences
Build familiarity, trust, and excitement at scale
Run the Daily Content Engine
Produce
2–5+ pieces of content per day
Develop repeatable, scalable formats:
“Come enter with me” flows
Prize countdowns and hype
Reactions, wins, near-wins
Street‑style interviews (“What would you do if you won?”)
Watch / play / shop integrations
Drive Daily User Behavior
Use content to increase:
Daily return frequency
Engagement across watch, play, and shop
Make participation feel like a daily ritual
Modernize Prize Moments
Viral prize storytelling
High‑impact content moments
Rapidly test hooks, formats, and messaging
Double down on what performs
Move fast and iterate constantly
What Success Looks Like
Consistent, high‑volume content output
Growth in followers and engagement rates
Measurable impact on DAU, Retention and Contest participation
Who You Are
Proven content creator with strong on‑camera presence
Comfortable producing content daily at scale
Deep understanding of TikTok, Reels, Shorts, and Meta
Strong instincts for hooks, retention, and virality
Able to shoot, edit, and publish independently
Can build (or already have) a following tied to a brand
Traits That Matter
High energy and highly creative
Fast‑moving and experimental
Strong intuition for attention and storytelling
Naturally engaging and relatable
Reporting & Structure
Reports directly to the CEO
Works cross‑functionally with Product, Live Ops, Creative, and Marketing
#J-18808-Ljbffr
We’re transforming PCH into a habit-driven entertainment platform — simple, exciting, and rewarding — with a focus on transparency, culture, and daily engagement.
The Role We’re hiring a
Brand Lead who will also be the face of PCH .
This is
not a traditional brand role .
This is a
high-output, on-camera creator role
with real ownership.
You’ll build a recognizable presence across platforms, create daily content, and turn PCH into a living, breathing brand people come back to every day.
What You’ll Do Be the Face of PCH
Act as the primary on-camera personality
Represent PCH across social, product moments, and prize experiences
Build familiarity, trust, and excitement at scale
Run the Daily Content Engine
Produce
2–5+ pieces of content per day
Develop repeatable, scalable formats:
“Come enter with me” flows
Prize countdowns and hype
Reactions, wins, near-wins
Street‑style interviews (“What would you do if you won?”)
Watch / play / shop integrations
Drive Daily User Behavior
Use content to increase:
Daily return frequency
Engagement across watch, play, and shop
Make participation feel like a daily ritual
Modernize Prize Moments
Viral prize storytelling
High‑impact content moments
Rapidly test hooks, formats, and messaging
Double down on what performs
Move fast and iterate constantly
What Success Looks Like
Consistent, high‑volume content output
Growth in followers and engagement rates
Measurable impact on DAU, Retention and Contest participation
Who You Are
Proven content creator with strong on‑camera presence
Comfortable producing content daily at scale
Deep understanding of TikTok, Reels, Shorts, and Meta
Strong instincts for hooks, retention, and virality
Able to shoot, edit, and publish independently
Can build (or already have) a following tied to a brand
Traits That Matter
High energy and highly creative
Fast‑moving and experimental
Strong intuition for attention and storytelling
Naturally engaging and relatable
Reporting & Structure
Reports directly to the CEO
Works cross‑functionally with Product, Live Ops, Creative, and Marketing
#J-18808-Ljbffr