Email Marketing Specialist
BodyHealth, Florida, NY, United States
The Email Marketing Specialist will be responsible for executing and optimizing customer communications that drive engagement and repeat purchase. This role focuses on managing email and SMS campaigns, lifecycle flows, and re-engagement efforts, using data and testing to continuously improve performance. The ideal candidate is detail-oriented, analytical, and experienced in hands‑on execution, with a strong understanding of how thoughtful, well‑timed communication supports long‑term customer relationships.
Key Responsibilities
Lead the execution and ongoing optimization of
email and SMS campaigns
that support customer engagement and repeat purchase.
Build, maintain, and improve
automated lifecycle flows , including welcome, post‑purchase, cart and browse abandonment, replenishment, and re‑engagement.
Apply advanced
segmentation and personalization
techniques based on customer behavior, purchase history, and engagement data.
Execute structured
A/B testing
across subject lines, creative, timing, frequency, and messaging, using results to continuously improve performance.
Manage the
email and SMS campaign calendar , ensuring accurate, timely, and high‑quality execution across promotions and launches.
Analyze campaign performance and provide
clear recommendations and optimizations
based on engagement and conversion data.
Partner closely with creative, e‑commerce, and merchandising teams to ensure messaging aligns with brand standards and promotional priorities.
Maintain email and SMS best practices, including
deliverability, compliance, list health, and customer experience .
Document processes, templates, and learnings to support consistency and scalability.
Stay current on email and SMS trends, platform updates, and best practices.
Qualifications
Experience:
4–6 years of hands‑on experience executing and optimizing email and SMS campaigns in a lifecycle or CRM marketing role.
Platforms:
Strong working knowledge of tools such as
Klaviyo, Attentive, or similar , including automation, segmentation, and reporting.
Lifecycle Expertise:
Proven experience building and optimizing lifecycle and retention‑focused messaging (without owning loyalty or subscription programs).
Analytics:
Comfortable interpreting campaign and flow performance and applying insights to testing and optimization.
Execution Strength:
Highly detail‑oriented, organized, and able to operate independently with minimal oversight.
Collaboration:
Confident partnering cross‑functionally without formal authority.
Bonus:
Experience with
e‑commerce or DTC Shopify brands.
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Key Responsibilities
Lead the execution and ongoing optimization of
email and SMS campaigns
that support customer engagement and repeat purchase.
Build, maintain, and improve
automated lifecycle flows , including welcome, post‑purchase, cart and browse abandonment, replenishment, and re‑engagement.
Apply advanced
segmentation and personalization
techniques based on customer behavior, purchase history, and engagement data.
Execute structured
A/B testing
across subject lines, creative, timing, frequency, and messaging, using results to continuously improve performance.
Manage the
email and SMS campaign calendar , ensuring accurate, timely, and high‑quality execution across promotions and launches.
Analyze campaign performance and provide
clear recommendations and optimizations
based on engagement and conversion data.
Partner closely with creative, e‑commerce, and merchandising teams to ensure messaging aligns with brand standards and promotional priorities.
Maintain email and SMS best practices, including
deliverability, compliance, list health, and customer experience .
Document processes, templates, and learnings to support consistency and scalability.
Stay current on email and SMS trends, platform updates, and best practices.
Qualifications
Experience:
4–6 years of hands‑on experience executing and optimizing email and SMS campaigns in a lifecycle or CRM marketing role.
Platforms:
Strong working knowledge of tools such as
Klaviyo, Attentive, or similar , including automation, segmentation, and reporting.
Lifecycle Expertise:
Proven experience building and optimizing lifecycle and retention‑focused messaging (without owning loyalty or subscription programs).
Analytics:
Comfortable interpreting campaign and flow performance and applying insights to testing and optimization.
Execution Strength:
Highly detail‑oriented, organized, and able to operate independently with minimal oversight.
Collaboration:
Confident partnering cross‑functionally without formal authority.
Bonus:
Experience with
e‑commerce or DTC Shopify brands.
#J-18808-Ljbffr