Principal Associate, Retail Marketing Engagement| Retail Bank
Capital One, Wilmington, DE, United States
Principal Associate, Retail Marketing Engagement | Retail Bank
Capital One is seeking an experienced marketer for the role of Principal Associate, Retail Marketing Engagement. The role focuses on driving visibility to brand cafés across digital, social, and physical channels, developing and executing large-scale campaigns, and partnering with cross‑functional teams to amplify brand awareness and deepen customer engagement.
Key Responsibilities
Shepherd multiple marketing creative projects from brief to execution, ensuring strategic intent aligns with execution.
Own and optimize “Now Open” campaigns and ongoing consumer engagement initiatives across marketing channels.
Lead the planning and execution of always‑on content across internal platforms, email, digital channels, and social media to continuously engage customers and reinforce brand storytelling.
Oversee organic and reactive social media to amplify reach and engagement.
Partner closely with creative, digital, and operations teams to bring campaigns to life.
Advance channel optimizations by improving analytics and testing capabilities, measurement/KPI framework, and reporting suites.
Detail‑oriented with strong prioritization, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence.
Utilize problem‑solving and influencing skills to ensure marketing initiatives deliver on intent.
Support projects based on defined priorities; ensure scope of deliverables, timelines, and budget are met; identify and escalade risks and issues to manager and project lead.
Demonstrate organizational agility to adapt to changing demands.
Display strong consulting and collaboration skills.
Efficiently plan and prioritize deliverables and resources across multiple projects.
Consistently manage leadership expectations, schedules, budgets, assets and scopes – organization and attention to detail are essential.
Basic Qualifications
Bachelor’s Degree or Military Experience
At least 4 years of experience in digital or social marketing
At least 4 years of experience partnering with creative teams
At least 4 years of experience in planning, executing, and analyzing marketing campaigns
Preferred Qualifications
5+ years of experience in marketing strategy
5+ years of experience driving creative strategy and marketing testing plans
5+ years of experience working with cross‑functional teams in a matrixed environment
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Salary
McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing
Wilmington, DE: $109,900 - $125,400 for Principal Associate, Marketing
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
Equal Opportunity Employer
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider qualified applicants with a criminal history in a manner consistent with applicable laws regarding criminal background inquiries.
#J-18808-Ljbffr
Capital One is seeking an experienced marketer for the role of Principal Associate, Retail Marketing Engagement. The role focuses on driving visibility to brand cafés across digital, social, and physical channels, developing and executing large-scale campaigns, and partnering with cross‑functional teams to amplify brand awareness and deepen customer engagement.
Key Responsibilities
Shepherd multiple marketing creative projects from brief to execution, ensuring strategic intent aligns with execution.
Own and optimize “Now Open” campaigns and ongoing consumer engagement initiatives across marketing channels.
Lead the planning and execution of always‑on content across internal platforms, email, digital channels, and social media to continuously engage customers and reinforce brand storytelling.
Oversee organic and reactive social media to amplify reach and engagement.
Partner closely with creative, digital, and operations teams to bring campaigns to life.
Advance channel optimizations by improving analytics and testing capabilities, measurement/KPI framework, and reporting suites.
Detail‑oriented with strong prioritization, managing multiple projects, stakeholders, and deadlines while maintaining a high level of excellence.
Utilize problem‑solving and influencing skills to ensure marketing initiatives deliver on intent.
Support projects based on defined priorities; ensure scope of deliverables, timelines, and budget are met; identify and escalade risks and issues to manager and project lead.
Demonstrate organizational agility to adapt to changing demands.
Display strong consulting and collaboration skills.
Efficiently plan and prioritize deliverables and resources across multiple projects.
Consistently manage leadership expectations, schedules, budgets, assets and scopes – organization and attention to detail are essential.
Basic Qualifications
Bachelor’s Degree or Military Experience
At least 4 years of experience in digital or social marketing
At least 4 years of experience partnering with creative teams
At least 4 years of experience in planning, executing, and analyzing marketing campaigns
Preferred Qualifications
5+ years of experience in marketing strategy
5+ years of experience driving creative strategy and marketing testing plans
5+ years of experience working with cross‑functional teams in a matrixed environment
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Salary
McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing
Wilmington, DE: $109,900 - $125,400 for Principal Associate, Marketing
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
Equal Opportunity Employer
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider qualified applicants with a criminal history in a manner consistent with applicable laws regarding criminal background inquiries.
#J-18808-Ljbffr