Fleet & Asset Manager
REIC Rentals, Denver, CO, United States
REIC Rentals | Strategic Leadership Role | Build, Optimize, Scale
REIC Rentals is seeking a
high-impact Fleet & Asset Leader
to architect, optimize, and scale a multi-location fleet operation that directly drives revenue, efficiency, and growth.
This is a
leadership role , not a maintenance function.
You will own the full lifecycle of fleet strategy—from procurement and vendor negotiations to performance optimization, compliance, and technology integration.
If you've built systems, led teams, and driven measurable cost and performance improvements at scale—this is your opportunity to take full ownership.
About Us REIC Rentals is a trusted full-line equipment partner serving projects across North America. With 55 locations, we serve Oil & Gas, Construction, Industrial, and Event sectors. Our focus: delivering high-performance equipment, expert support, and innovative, sustainable solutions that set new industry standards.
The Opportunity You will step into a business that is growing—and needs a leader who can:
Bring structure, standardization, and discipline to fleet operations
Drive cost optimization and ROI across all asset categories
Build and lead a high-performing, accountable team
Implement data-driven decision making across the organization
This role has
direct visibility with executive leadership
and a clear impact on company profitability.
What You’ll Own Strategic Fleet Leadership
Define and execute a company-wide fleet strategy across rental and non-rental assets
Align fleet decisions with growth, margin, and operational goals
Serve as the subject matter expert and internal advisor to leadership
Team Leadership & Organizational Development
Lead and scale a specialized team:
Procurement & Logistics
Compliance & Technology
Establish a culture of accountability, performance, and ownership
Build repeatable processes that scale across all locations
Procurement, Negotiation & Vendor Strategy
Lead high-value negotiations with OEMs, dealers, and national vendors
Develop long-term supplier strategies that drive cost savings and reliability
Evaluate and onboard strategic partners and leasing providers
Fleet Optimization (Revenue + Internal)
Maximize utilization and yield of rental fleet assets
Optimize internal vehicle allocation and lifecycle planning
Balance availability, cost, and performance across all markets
KPI Ownership & Financial Performance
Own and report on key metrics:
Utilization & downtime
Cost per unit (hour/mile)Asset ROI
Total cost of ownership
Translate data into clear operational and financial improvements
Lifecycle & Standardization
Design and implement fleet standardization across all locations
Build lifecycle strategies (replacement, rotation, resale, disposal)
Drive consistency in specs, branding, and configurations
Compliance & Risk Management
Ensure full compliance across:
DOT regulations
Multi-state registrations and titling
Leasing agreements and asset tracking
Partner cross-functionally to mitigate operational and regulatory risk
Technology & Telematics
Own telematics/GPS strategy and execution
Leverage data to improve:
Utilization
Routing
Cost control
Identify and implement technology that scales the business
What You Bring
7-10+ years of progressive experience in fleet, asset, or equipment management
Proven leadership experience building and managing high-performing teams
Strong track record of vendor negotiation and cost reduction
Experience managing complex, multi-location fleet operations
Deep understanding of:
Leasing structures and financing strategies
DOT compliance and regulatory environments
Telematics and fleet technology systems
Highly analytical with the ability to translate data into business outcomes
Builder mindset—you don't just manage systems, you create and improve them
What Success Looks Like
A scalable, standardized fleet operation across all locations
Measurable reduction in total cost of ownership
Increased rental fleet utilization and asset performance
Full compliance across all regulatory and administrative areas
Clear KPI visibility driving smarter, faster decisions
A team that operates with ownership, clarity, and accountability
Why This Role Stands Out
True ownership over a mission-critical function
Direct impact on profitability and growth
Opportunity to build systems from the ground up
Executive-level visibility and influence
A company that values operators, not just managers
Why Join REIC Rentals?
Competitive Health, Vision, and Dental Benefits available for full-time employees & family members, 401K with match, paid life insurance and generous paid time off and company paid holidays.
Growth-Focused Culture: We empower employees to take initiative and shape the future.
Meaningful Impact: Your work directly contributes to our mission of innovation and excellence.
Collaborative Team: Join a group of passionate professionals who support and challenge each other to do their best work.
Salary: $150,000 - $175,000 per year
REIC and all affiliates operate as drug-free environments, which includes marijuana. A pre-employment drug screening that tests for THC and other drugs, as well as a full background check, is required of all newly hired employees.
#J-18808-Ljbffr
REIC Rentals is seeking a
high-impact Fleet & Asset Leader
to architect, optimize, and scale a multi-location fleet operation that directly drives revenue, efficiency, and growth.
This is a
leadership role , not a maintenance function.
You will own the full lifecycle of fleet strategy—from procurement and vendor negotiations to performance optimization, compliance, and technology integration.
If you've built systems, led teams, and driven measurable cost and performance improvements at scale—this is your opportunity to take full ownership.
About Us REIC Rentals is a trusted full-line equipment partner serving projects across North America. With 55 locations, we serve Oil & Gas, Construction, Industrial, and Event sectors. Our focus: delivering high-performance equipment, expert support, and innovative, sustainable solutions that set new industry standards.
The Opportunity You will step into a business that is growing—and needs a leader who can:
Bring structure, standardization, and discipline to fleet operations
Drive cost optimization and ROI across all asset categories
Build and lead a high-performing, accountable team
Implement data-driven decision making across the organization
This role has
direct visibility with executive leadership
and a clear impact on company profitability.
What You’ll Own Strategic Fleet Leadership
Define and execute a company-wide fleet strategy across rental and non-rental assets
Align fleet decisions with growth, margin, and operational goals
Serve as the subject matter expert and internal advisor to leadership
Team Leadership & Organizational Development
Lead and scale a specialized team:
Procurement & Logistics
Compliance & Technology
Establish a culture of accountability, performance, and ownership
Build repeatable processes that scale across all locations
Procurement, Negotiation & Vendor Strategy
Lead high-value negotiations with OEMs, dealers, and national vendors
Develop long-term supplier strategies that drive cost savings and reliability
Evaluate and onboard strategic partners and leasing providers
Fleet Optimization (Revenue + Internal)
Maximize utilization and yield of rental fleet assets
Optimize internal vehicle allocation and lifecycle planning
Balance availability, cost, and performance across all markets
KPI Ownership & Financial Performance
Own and report on key metrics:
Utilization & downtime
Cost per unit (hour/mile)Asset ROI
Total cost of ownership
Translate data into clear operational and financial improvements
Lifecycle & Standardization
Design and implement fleet standardization across all locations
Build lifecycle strategies (replacement, rotation, resale, disposal)
Drive consistency in specs, branding, and configurations
Compliance & Risk Management
Ensure full compliance across:
DOT regulations
Multi-state registrations and titling
Leasing agreements and asset tracking
Partner cross-functionally to mitigate operational and regulatory risk
Technology & Telematics
Own telematics/GPS strategy and execution
Leverage data to improve:
Utilization
Routing
Cost control
Identify and implement technology that scales the business
What You Bring
7-10+ years of progressive experience in fleet, asset, or equipment management
Proven leadership experience building and managing high-performing teams
Strong track record of vendor negotiation and cost reduction
Experience managing complex, multi-location fleet operations
Deep understanding of:
Leasing structures and financing strategies
DOT compliance and regulatory environments
Telematics and fleet technology systems
Highly analytical with the ability to translate data into business outcomes
Builder mindset—you don't just manage systems, you create and improve them
What Success Looks Like
A scalable, standardized fleet operation across all locations
Measurable reduction in total cost of ownership
Increased rental fleet utilization and asset performance
Full compliance across all regulatory and administrative areas
Clear KPI visibility driving smarter, faster decisions
A team that operates with ownership, clarity, and accountability
Why This Role Stands Out
True ownership over a mission-critical function
Direct impact on profitability and growth
Opportunity to build systems from the ground up
Executive-level visibility and influence
A company that values operators, not just managers
Why Join REIC Rentals?
Competitive Health, Vision, and Dental Benefits available for full-time employees & family members, 401K with match, paid life insurance and generous paid time off and company paid holidays.
Growth-Focused Culture: We empower employees to take initiative and shape the future.
Meaningful Impact: Your work directly contributes to our mission of innovation and excellence.
Collaborative Team: Join a group of passionate professionals who support and challenge each other to do their best work.
Salary: $150,000 - $175,000 per year
REIC and all affiliates operate as drug-free environments, which includes marijuana. A pre-employment drug screening that tests for THC and other drugs, as well as a full background check, is required of all newly hired employees.
#J-18808-Ljbffr