Brand Manager, Powerade
The Coca-Cola Company, Atlanta, GA, United States
Position Overview
Powerade seeks a Brand Manager to lead execution of key brand initiatives and support strategic planning, working cross‑functionally to bring Big Bets and always‑on programs to life while identifying opportunities to drive brand and business growth.
Key Responsibilities
Lead execution of annual marketing plans spanning Big Bets to evergreen initiatives with cross‑functional teams and agencies.
Lead annual innovation initiatives through stages & gates process, contributing to concept development, positioning, and commercialization strategy.
Translate consumer insights and business performance into actionable opportunities for brand growth.
Identify risks, gaps, and opportunities in plans and proactively recommend solutions.
Enable omnichannel brand experiences with Marketing Technology team and AI tools.
Stay abreast of the dynamic digital ecosystem and pivot brand plans when needed.
Collaborate with EPICS and IMX teams to ensure consistent, high‑impact activation across brand assets and channels.
Drive alignment across brand, bottler, sales, and technical teams to ensure initiatives are executed seamlessly across the system.
Qualifications
Bachelor’s degree in Marketing, Communications, or Business required; MBA or equivalent advanced degree preferred.
4–5 years of experience in brand marketing or product ownership in consumer packaged goods.
Strong experience in NARTD category preferred.
Demonstrated success managing brand initiatives and cross‑functional execution.
Functional experience with Nielsen, IRI, or other quantitative research tools.
Passion for understanding consumer behavior to identify opportunities to develop brand plans and marketing tactics.
Ability to lead cross‑functional teams, manage multiple stakeholders, and drive alignment across complex organization.
Experience with pack and/or product innovation process from briefing to execution.
Exceptional organizational skills and attention to detail.
Strong storytelling skills and experience evaluating creative output for strategic alignment and consumer impact.
Ability to operate in a fast‑moving, competitive environment.
Compensation and Benefits Pay range: $106,800 – $138,500 base pay. Annual incentive reference value 15%. Location: United States – Atlanta. Travel required 0%–25%. Relocation not provided.
Equal Opportunity Employer The Coca‑Cola Company is an equal opportunity employer. We do not discriminate on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, veteran status, or disability.
#J-18808-Ljbffr
Key Responsibilities
Lead execution of annual marketing plans spanning Big Bets to evergreen initiatives with cross‑functional teams and agencies.
Lead annual innovation initiatives through stages & gates process, contributing to concept development, positioning, and commercialization strategy.
Translate consumer insights and business performance into actionable opportunities for brand growth.
Identify risks, gaps, and opportunities in plans and proactively recommend solutions.
Enable omnichannel brand experiences with Marketing Technology team and AI tools.
Stay abreast of the dynamic digital ecosystem and pivot brand plans when needed.
Collaborate with EPICS and IMX teams to ensure consistent, high‑impact activation across brand assets and channels.
Drive alignment across brand, bottler, sales, and technical teams to ensure initiatives are executed seamlessly across the system.
Qualifications
Bachelor’s degree in Marketing, Communications, or Business required; MBA or equivalent advanced degree preferred.
4–5 years of experience in brand marketing or product ownership in consumer packaged goods.
Strong experience in NARTD category preferred.
Demonstrated success managing brand initiatives and cross‑functional execution.
Functional experience with Nielsen, IRI, or other quantitative research tools.
Passion for understanding consumer behavior to identify opportunities to develop brand plans and marketing tactics.
Ability to lead cross‑functional teams, manage multiple stakeholders, and drive alignment across complex organization.
Experience with pack and/or product innovation process from briefing to execution.
Exceptional organizational skills and attention to detail.
Strong storytelling skills and experience evaluating creative output for strategic alignment and consumer impact.
Ability to operate in a fast‑moving, competitive environment.
Compensation and Benefits Pay range: $106,800 – $138,500 base pay. Annual incentive reference value 15%. Location: United States – Atlanta. Travel required 0%–25%. Relocation not provided.
Equal Opportunity Employer The Coca‑Cola Company is an equal opportunity employer. We do not discriminate on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, veteran status, or disability.
#J-18808-Ljbffr