Campaign Marketing and Operations Manager - TikTok Local Services
TikTok, Seattle, WA, United States
About the Team
With the mission of "Inspiring New Life and Helping Good Business", Local Services is committed to becoming the most trusted local services platform for users and partners.
In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.
Responsibilities
Plan and implement local service campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.
Minimum Qualifications
Bachelor's degree in business, marketing, or a related field.
5+ years of experience in running end-to-end campaigns tied to revenue, sales, and/or GMV, operations, content marketing, transactional marketing, and experience in lifestyle business/e-commerce.
Strong analytical skills and ability to translate data into actionable insights.
Excellent communication and presentation skills.
Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications
Data-driven mindset and strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions.
Excellent negotiation skills and cross-functional collaboration and integration capabilities.
Clear logic, strong execution ability, strong self-drive, and good creativity.
Job Information The base salary range for this position in the selected city is $103,360 - $209,380 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
Exercising sound judgment.
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In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.
Responsibilities
Plan and implement local service campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.
Minimum Qualifications
Bachelor's degree in business, marketing, or a related field.
5+ years of experience in running end-to-end campaigns tied to revenue, sales, and/or GMV, operations, content marketing, transactional marketing, and experience in lifestyle business/e-commerce.
Strong analytical skills and ability to translate data into actionable insights.
Excellent communication and presentation skills.
Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications
Data-driven mindset and strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions.
Excellent negotiation skills and cross-functional collaboration and integration capabilities.
Clear logic, strong execution ability, strong self-drive, and good creativity.
Job Information The base salary range for this position in the selected city is $103,360 - $209,380 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems;
Exercising sound judgment.
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