Marketing Manager (CRM Email)
ektello, Englewood Cliffs, NJ, United States
Top Skills: Website Management, CRM/Email Marketing, Content Writing
Key Responsibilities
Optimize and execute digital content across business websites, including homepage, product detail pages (PDPs), and marketing landing pages
Build and enhance below-the-fold content on PDPs and landing pages to improve engagement and conversion
Manage and update homepage content in alignment with campaigns, seasonal priorities, and content strategy
Maintain and refresh existing content to ensure accuracy, relevance, and performance
Ensure website optimization for SEO and emerging GEO best practices
Collaborate with internal teams and external agencies on email marketing initiatives, including project management, branding, legal review, copywriting, and analytics
Monitor, analyze, and report on web and email performance metrics
Support ad hoc CRM, operations, lead qualification, and analytics initiatives as needed
Qualifications
4–6 years of relevant experience in digital marketing, website management, SEO, and email marketing
Bachelor’s or Master’s degree in a related field
Advanced proficiency in Microsoft Excel and PowerPoint, with strong data analysis capabilities
Experience with web and analytics tools such as Google Analytics and Tableau
Strong analytical skills, including expertise in Excel (pivot tables, formulas, reporting)
Excellent communication skills with the ability to work cross-functionally and manage stakeholder relationships
Strong presentation skills, with the ability to communicate insights through data and visual storytelling
Ability to navigate complex organizations and drive collaboration across teams
Key Responsibilities
Optimize and execute digital content across business websites, including homepage, product detail pages (PDPs), and marketing landing pages
Build and enhance below-the-fold content on PDPs and landing pages to improve engagement and conversion
Manage and update homepage content in alignment with campaigns, seasonal priorities, and content strategy
Maintain and refresh existing content to ensure accuracy, relevance, and performance
Ensure website optimization for SEO and emerging GEO best practices
Collaborate with internal teams and external agencies on email marketing initiatives, including project management, branding, legal review, copywriting, and analytics
Monitor, analyze, and report on web and email performance metrics
Support ad hoc CRM, operations, lead qualification, and analytics initiatives as needed
Qualifications
4–6 years of relevant experience in digital marketing, website management, SEO, and email marketing
Bachelor’s or Master’s degree in a related field
Advanced proficiency in Microsoft Excel and PowerPoint, with strong data analysis capabilities
Experience with web and analytics tools such as Google Analytics and Tableau
Strong analytical skills, including expertise in Excel (pivot tables, formulas, reporting)
Excellent communication skills with the ability to work cross-functionally and manage stakeholder relationships
Strong presentation skills, with the ability to communicate insights through data and visual storytelling
Ability to navigate complex organizations and drive collaboration across teams