Marketing Director

JOB SUMMARY:

Our client is seeking a Marketing Director for an exciting direct hire scenario.

DUTIES:
Franchise Marketing Support

• Meet weekly with new franchisees to provide marketing guidance and training during the launch of their centers.
• Provide strategic marketing support to franchisees, including local marketing plans, campaign guidance, and best practices.

Website Management & Digital Presence

• Manage and oversee the company websites, ensuring they remain optimized for performance, usability, and search visibility.
• Implement, with our staff, SEO and AI-search optimization strategies to improve rankings and discoverability.  Maintain site structure, landing pages, conversion paths, and technical performance across the website.

Marketing Strategy & Brand Leadership

• Create marketing frameworks and campaigns that franchisees can replicate at the local level.
• Ensure brand consistency across all marketing channels, materials, and messaging.

Marketing Asset Development

• Create and distribute marketing materials for franchise use, including:
  • Campaign templates (radio, email, direct mail, social media for example)
  • Digital ad campaigns
  • Print materials
• Develop new marketing and sales tools that help franchisees attract new clients.

System Training & Marketing Education

• Teach marketing best practices through system-wide meetings, webinars, and training events.
• Provide step-by-step guidance for franchisees implementing marketing campaigns.

Analytics & Performance Optimization

• Monitor marketing performance across the system and identify opportunities for improvement.
• Analyze digital traffic, lead generation, and campaign results.

Cross-Team Collaboration

• Support franchise development efforts through marketing insights and materials.
• Collaborate with operations and training teams to ensure marketing messaging accurately reflects company programs.

REQUIRMENTS:

• 8+ years of marketing experience, with at least 3+ years in a leadership role
• Proven success driving lead generation and growth in a multi-location or franchise model
• Strong expertise in digital and performance marketing
• Experience managing budgets, agencies, and cross-functional teams
• Analytical mindset with strong reporting and decision-making skills

• Experience in education, healthcare, or family-focused services
• Familiarity with franchise marketing, local market activation, or co-op marketing models
• Background in brand storytelling and mission-driven organizations

Kavaliro provides Equal Employment Opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Kavaliro is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Kavaliro will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please respond to this posting to connect with a company representative.