Product Marketing Manager
The Judge Group, San Bruno, CA, United States
Product Marketing Manager – Learning & Education
9 Months
Location:
San Bruno Role Overview & Objectives This is a high-impact
Product Marketing Manager (PMM)
role within a large-scale
Reputation and Brand Marketing
organization, focused on the
Learning and Education
vertical. The primary objective is to strengthen positive brand perception by showcasing the platform’s usefulness and credibility in
academic and traditional education
environments. Target Audiences Students (High School through Early College / ~24 years) Educators and Teachers Parents and Caregivers Education-focused organizations (e.g., parent associations, teaching fellowships, nonprofit education groups) Scope of Focus Academic learning: classroom instruction, homework support, test preparation High-quality, curriculum-aligned educational content Out of scope:
DIY, crafts, and general hobby content Key Responsibilities & Projects Product & Narrative Leadership Lead bundled product launches from a broad learning-focused roadmap Own and develop the central
Learning Narrative
for major strategic moments and flagship events Creator & Content Strategy Partner with established learning-focused content creators to shape platform and content strategies Ensure educational materials meet quality, credibility, and academic usefulness standards External Partnerships Manage and grow relationships with education- and expertise-driven organizations Collaborate with partners to enhance trust, legitimacy, and impact in the education ecosystem Campaign Management Plan and execute major seasonal and awareness campaigns, including: Back-to-school initiatives Educator-focused recognition moments Global education and children’s learning observances Cross-Functional Collaboration Work closely with internal teams including Product, Partnerships, Communications, and Legal Present strategy updates and campaign outcomes to senior leadership (Director and VP level) Candidate Requirements Technical Skills & Tools Presentation & Document Creation:
Advanced proficiency in collaborative productivity tools for creating polished pitch decks and strategic documents Operational Execution:
Strong experience managing budgets, timelines, and work-back schedules using spreadsheet-based planning tools Program Management:
Ability to independently program-manage initiatives from strategy through execution Note:
This role does not require CRM systems or advanced analytics tools (e.g., SQL-based platforms) Experience & Background Experience:
4–5+ years in Product Marketing or closely related roles Brand Focus:
Strong background in brand, reputation, or perception-driven marketing (in-house or agency) Go-To-Market Expertise:
Proven experience launching products or features to market Industry Experience (Nice to Have): Education technology or traditional education Creator-driven platforms or digital content ecosystems Platform Familiarity (Preferred): Prior work related to learning tools, education platforms, or AI-enabled education initiatives Core Skills for Success Marketing Strategy Ability to define clear objectives, success metrics, and audience-to-product alignment Strong written and verbal storytelling skills Go-To-Market Execution Translating strategy into fully executed campaigns and launches Program & Agency Management Leading cross-functional workflows and managing external creative or marketing agencies
Critical Success Factors Fast Ramp-Up:
Ability to quickly take ownership of ongoing and in-flight initiatives Strategic Evolution:
While executing an existing roadmap, the role will also define a forward-looking strategy for late-year and following-year planning Brand-Centric Mindset:
Comfort working with brand health, trust metrics, and sentiment tracking rather than performance or growth KPIs
San Bruno Role Overview & Objectives This is a high-impact
Product Marketing Manager (PMM)
role within a large-scale
Reputation and Brand Marketing
organization, focused on the
Learning and Education
vertical. The primary objective is to strengthen positive brand perception by showcasing the platform’s usefulness and credibility in
academic and traditional education
environments. Target Audiences Students (High School through Early College / ~24 years) Educators and Teachers Parents and Caregivers Education-focused organizations (e.g., parent associations, teaching fellowships, nonprofit education groups) Scope of Focus Academic learning: classroom instruction, homework support, test preparation High-quality, curriculum-aligned educational content Out of scope:
DIY, crafts, and general hobby content Key Responsibilities & Projects Product & Narrative Leadership Lead bundled product launches from a broad learning-focused roadmap Own and develop the central
Learning Narrative
for major strategic moments and flagship events Creator & Content Strategy Partner with established learning-focused content creators to shape platform and content strategies Ensure educational materials meet quality, credibility, and academic usefulness standards External Partnerships Manage and grow relationships with education- and expertise-driven organizations Collaborate with partners to enhance trust, legitimacy, and impact in the education ecosystem Campaign Management Plan and execute major seasonal and awareness campaigns, including: Back-to-school initiatives Educator-focused recognition moments Global education and children’s learning observances Cross-Functional Collaboration Work closely with internal teams including Product, Partnerships, Communications, and Legal Present strategy updates and campaign outcomes to senior leadership (Director and VP level) Candidate Requirements Technical Skills & Tools Presentation & Document Creation:
Advanced proficiency in collaborative productivity tools for creating polished pitch decks and strategic documents Operational Execution:
Strong experience managing budgets, timelines, and work-back schedules using spreadsheet-based planning tools Program Management:
Ability to independently program-manage initiatives from strategy through execution Note:
This role does not require CRM systems or advanced analytics tools (e.g., SQL-based platforms) Experience & Background Experience:
4–5+ years in Product Marketing or closely related roles Brand Focus:
Strong background in brand, reputation, or perception-driven marketing (in-house or agency) Go-To-Market Expertise:
Proven experience launching products or features to market Industry Experience (Nice to Have): Education technology or traditional education Creator-driven platforms or digital content ecosystems Platform Familiarity (Preferred): Prior work related to learning tools, education platforms, or AI-enabled education initiatives Core Skills for Success Marketing Strategy Ability to define clear objectives, success metrics, and audience-to-product alignment Strong written and verbal storytelling skills Go-To-Market Execution Translating strategy into fully executed campaigns and launches Program & Agency Management Leading cross-functional workflows and managing external creative or marketing agencies
Critical Success Factors Fast Ramp-Up:
Ability to quickly take ownership of ongoing and in-flight initiatives Strategic Evolution:
While executing an existing roadmap, the role will also define a forward-looking strategy for late-year and following-year planning Brand-Centric Mindset:
Comfort working with brand health, trust metrics, and sentiment tracking rather than performance or growth KPIs