
Group Creative Director, Copy - AI-Driven Brand Narratives
Gusto, San Francisco, CA, United States
A leading financial tech firm in San Francisco seeks a Group Creative Director, Copy, to lead creative direction for brand campaigns. This senior individual contributor role emphasizes campaign conceptualization, brand voice, and multi-channel storytelling. Responsibilities include developing brand guidelines, evaluating AI-assisted drafts, and collaborating with cross-functional partners. The ideal candidate has over 12 years in creative direction with expertise in maintaining quality while integrating AI tools. The position requires a hybrid work model, balancing office days with remote work.
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