
Senior Marketing Manager
The Cake, Trenton, NJ, United States
Job Title: Senior Marketing Manager (Product)
Type: Full-time
Start: ASAP
Location: Hybrid / Onsite in New Jersey (US-based, 4 days onsite required)
Compensation: $146,100–$165,000 base + bonus + full benefits
A global medical technology organization is seeking a Senior Marketing Manager to lead a core, revenue-driving product portfolio within its U.S. platform. This is a true product ownership role—responsible for pricing, forecasting, lifecycle management, and multi-year strategic growth.
This is not a campaign-only or digital marketing role.
You will operate as the commercial owner of your portfolio, partnering cross-functionally with sales, global marketing, finance, and regional teams to drive sustainable differentiation, profitability, and customer value within a regulated environment.
What You’ll Be Doing: Own full product portfolio strategy including forecasting, pricing, financial planning, and lifecycle management
Develop clear value propositions and segmentation strategies that translate into measurable revenue impact
Lead product launches and go-to-market execution in partnership with cross-functional stakeholders
Partner directly with sales teams to drive training, adoption, and retention initiatives
Deliver competitive analysis, demand forecasts, and high-quality marketing collateral
Build dashboards and data-driven insights to guide annual and long-range strategic planning
Influence cross-functional teams and lead initiatives in a large, matrixed organization
Must-Haves (Don’t Apply Without These): Bachelor’s degree required (MBA preferred)
7+ years business experience with 5+ years in product marketing or product management
Experience owning a product portfolio within a regulated industry (healthcare, life sciences, food, or chemical)
Direct experience with pricing strategy, forecasting, and lifecycle management
Product launch planning and execution experience
Proven expertise in segmentation and customer-driven strategy
Strong analytical, financial, and communication skills
Authorized to work in the US (no sponsorship)
You’ll Stand Out If You…: Have medical device or life sciences product marketing experience
Have supported a national field sales organization
Thrive in large, global, matrixed enterprises
Are equally strong in strategic planning and tactical execution
Enjoy owning high-visibility, revenue-driving portfolios
Are comfortable traveling up to 30% domestically
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