VP of Marketing
FormAssembly, Washington, DC, United States
We’re looking for a strategic and data driven VP of Marketing to lead and scale the marketing function at FormAssembly. In this role, you’ll own the full marketing strategy, from brand to pipeline and play a critical part in accelerating revenue growth.
You’ll partner closely with Sales, Product, and Customer Success to deliver measurable impact, elevate our market presence, and position FormAssembly as the leader in secure data collection and workflow automation.
What You’ll Do
Drive Growth & Pipeline
Own marketing-sourced pipeline and revenue targets
Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
Optimize funnel performance and conversion rates
Build a Category-Defining Brand
Shape and elevate FormAssembly’s brand and positioning
Oversee content, PR, and thought leadership strategies
Ensure consistent, compelling messaging across all channels
Lead Product Marketing
Define product positioning and differentiation
Partner with Product and Sales on the go-to-market strategy
Deliver high-impact sales enablement tools
Own Marketing Operations
Build a data-driven marketing engine with clear KPIs
Manage marketing tech stack, automation, and analytics
Report on performance, ROI, and growth insights
Build & Lead a High-Performing Team
Recruit, mentor, and scale a world-class marketing team
Foster a culture of accountability, innovation, and collaboration
Manage budget and resource allocation
Requirements
8-10+ years of marketing experience, with leadership in B2B SaaS
Proven success in driving pipeline growth and revenue impact
Deep expertise in demand generation and digital marketing
Strong experience with enterprise and mid-market audiences
Exceptional leadership and cross-functional collaboration skills
Analytical mindset with a passion for data-driven decision-making
Bonus Points
Experience in compliance, data security, or workflow automation
Background in scaling marketing teams in high-growth environments
Base salary range: $180,000 - $220,000 (+ bonus)
Benefits
FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here.
Health benefits (health, dental, vision) for Team Members based in the United States
Mental Health benefits with SpringHealth
401(k) with 4% company match
Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly
on-exempt employees.
9 paid company holidays
Flexible work schedule; work from anywhere!
Generous Paid parental leave (up to 16 weeks)
Charitable contribution match
Budget for professional development
Company provided Mac laptop
You’ll be joining a talented and fun team, working together to build something great!
#J-18808-Ljbffr
You’ll partner closely with Sales, Product, and Customer Success to deliver measurable impact, elevate our market presence, and position FormAssembly as the leader in secure data collection and workflow automation.
What You’ll Do
Drive Growth & Pipeline
Own marketing-sourced pipeline and revenue targets
Lead demand generation across digital, paid, SEO/AEO, and lifecycle marketing
Optimize funnel performance and conversion rates
Build a Category-Defining Brand
Shape and elevate FormAssembly’s brand and positioning
Oversee content, PR, and thought leadership strategies
Ensure consistent, compelling messaging across all channels
Lead Product Marketing
Define product positioning and differentiation
Partner with Product and Sales on the go-to-market strategy
Deliver high-impact sales enablement tools
Own Marketing Operations
Build a data-driven marketing engine with clear KPIs
Manage marketing tech stack, automation, and analytics
Report on performance, ROI, and growth insights
Build & Lead a High-Performing Team
Recruit, mentor, and scale a world-class marketing team
Foster a culture of accountability, innovation, and collaboration
Manage budget and resource allocation
Requirements
8-10+ years of marketing experience, with leadership in B2B SaaS
Proven success in driving pipeline growth and revenue impact
Deep expertise in demand generation and digital marketing
Strong experience with enterprise and mid-market audiences
Exceptional leadership and cross-functional collaboration skills
Analytical mindset with a passion for data-driven decision-making
Bonus Points
Experience in compliance, data security, or workflow automation
Background in scaling marketing teams in high-growth environments
Base salary range: $180,000 - $220,000 (+ bonus)
Benefits
FormAssembly is a completely remote/distributed team. We thrive through digital communication, and work to connect numerous times a day. Our culture is vibrant, fun, and unique! Read more about it here.
Health benefits (health, dental, vision) for Team Members based in the United States
Mental Health benefits with SpringHealth
401(k) with 4% company match
Unlimited PTO (with a required minimum use of 2 weeks per year) for Salaried/Exempt staff, or 4 weeks of paid vacation for hourly
on-exempt employees.
9 paid company holidays
Flexible work schedule; work from anywhere!
Generous Paid parental leave (up to 16 weeks)
Charitable contribution match
Budget for professional development
Company provided Mac laptop
You’ll be joining a talented and fun team, working together to build something great!
#J-18808-Ljbffr