
Marketing Data Scientist: MMM & MTA Analytics (Hybrid)
The Planet Group, Charlotte, NC, United States
A leading enterprise organization is seeking a Data Scientist to support their marketing analytics and advertising measurement initiatives. This hybrid role will involve developing marketing measurement models and analyzing performance across multi-channel marketing programs. The ideal candidate will have 2–5 years of experience in marketing analytics, proficiency in Marketing Mix Models and machine learning techniques, and strong communication skills to translate complex insights into actionable recommendations.
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