
Senior CRM Manager-Digital-Mount Sinai Hospital-Full Time-Days-Remote
Mount Sinai Health System, New York, NY, United States
Job Description Senior CRM Manager – Digital – Mount Sinai Hospital – Full Time – Days – Remote
Position Summary Mount Sinai Health System seeks a senior-level Salesforce and marketing technology leader to serve as Senior Manager, Customer Relationship Management (CRM). In this role, you will own the strategy, architecture, and execution of our Salesforce CRM and marketing technology ecosystem, supporting enterprise-wide patient and consumer engagement initiatives. You will partner closely with Digital Marketing, Analytics, and external vendors to translate business needs into effective, compliant technology solutions.
Qualifications Bachelor’s degree or greater preferred, or combination of applicable experience and education
5 years of experience in Salesforce solution architecture with hands‑on experience with Salesforce Marketing Cloud, Health Cloud, and/or Data Cloud
Proven experience designing, integrating, and supporting enterprise‑scale Salesforce solutions
Strong understanding of CRM strategy, customer journeys, and digital marketing operations
Preferred Qualifications Experience in healthcare or other regulated industries
Familiarity with HIPAA and data privacy/security frameworks
Salesforce certifications (Marketing Cloud, Data Cloud, or Architecture)
Working knowledge of SQL, HTML/CSS, APIs, or Apex
Experience managing vendors and leading platform roadmaps
General Skills Strong analytical and problem‑solving skills with attention to detail
Excellent written and verbal communication skills
Ability to collaborate and influence across technical and non‑technical teams
Comfortable operating in a fast‑paced, matrixed environment
Strategic mindset paired with strong execution and accountability
Compensation Statement Mount Sinai Health System provides a salary range compliant with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $95,450.00 – $143,175.00 Annually. Actual salaries depend on a variety of factors, including experience, education, and operational need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay, or other forms of compensation or benefits.
Responsibilities CRM & Marketing Technology Leadership Define and execute the enterprise CRM and marketing technology roadmap, aligning platform capabilities with business goals, compliance standards, and performance metrics
Serve as the primary Salesforce solution lead for digital marketing and customer engagement initiatives
Salesforce Architecture & Platform Optimization Architect, integrate, and optimize Salesforce platforms, including Marketing Cloud, Health Cloud, Data Cloud, and supporting marketing technology tools
Ensure cohesive integration and governance across data capture, activation, orchestration, and performance measurement platforms
Lead solution design, configuration, customization, and deployment in alignment with Salesforce best practices
Data Governance, Security and Compliance Ensure the integrity, privacy, and security of customer and patient data across all CRM and marketing systems
Partner with IT, compliance, and security teams to align with HIPAA and enterprise data governance requirements
Campaign Enablement, Measurement and Analysis Leverage Marketing Cloud Intelligence (Datorama) and related tools to analyze performance, establish benchmarks, and deliver actionable insights
Vendor and Platform Management Manage relationships with Salesforce partners and other marketing technology vendors, ensuring performance, scalability, and cost‑effectiveness
Evaluate new tools, features, and enhancements to continuously evolve the marketing technology stack
Leadership and Enablement Communicate complex technical concepts clearly to non‑technical audiences, supporting informed decision‑making
Provide guidance, training, and best‑practice support to marketing and CRM users
Contribute to team development and shared standards across digital marketing and technology functions
About Us Mount Sinai Health System is a leading academic medical system dedicated to delivering high‑quality, patient‑centric care. Our mission is to advance health for all people by integrating innovative research, education, and community outreach.
Equal Opportunity Employer The Mount Sinai Health System is an equal‑opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender identity, veteran status, or any other protected characteristic. All employees, trainees, and patients must be treated with respect, fairness, and dignity.
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