Senior CRM Manager-Digital-Mount Sinai Hospital-Full Time-Days-Remote

Overview Senior CRM Manager - Digital - Mount Sinai Hospital - Full Time - Days - Remote Mount Sinai Health System is seeking a senior-level Salesforce and marketing technology leader to serve as Senior Manager, Customer Relationship Management (CRM). In this role, you will own the strategy, architecture, and execution of our Salesforce CRM and marketing technology ecosystem, supporting enterprise-wide patient and consumer engagement initiatives. Responsibilities CRM & Marketing Technology Leadership Define and execute the enterprise CRM and marketing technology roadmap, aligning platform capabilities with business goals, compliance standards, and performance metrics. Serve as the primary Salesforce solution lead for digital marketing and customer engagement initiatives. Salesforce Architecture & Platform Optimization Architect, integrate, and optimize Salesforce platforms, including Marketing Cloud, Health Cloud, Data Cloud, and supporting marketing technology tools. Ensure cohesive integration and governance across data capture, activation, orchestration, and performance measurement platforms. Lead solution design, configuration, customization, and deployment in alignment with Salesforce best practices. Data Governance, Security and Compliance Ensure the integrity, privacy, and security of customer and patient data across all CRM and marketing systems. Partner with IT, compliance, and security teams to align with HIPAA and enterprise data governance requirements. Campaign Enablement, Measurement and Analysis Leverage Marketing Cloud Intelligence (Datorama) and related tools to analyze performance, establish benchmarks, and deliver actionable insights. Vendor and Platform Management Manage relationships with Salesforce partners and other marketing technology vendors, ensuring performance, scalability, and cost-effectiveness. Evaluate new tools, features, and enhancements to continuously evolve the marketing technology stack. Leadership and Enablement Communicate complex technical concepts clearly to non-technical audiences, supporting informed decision-making. Provide guidance, training, and best-practice support to marketing and CRM users. Contribute to team development and shared standards across digital marketing and technology functions. Qualifications Minimum Education and Experience: Bachelor’s degree or greater preferred, or a combination of applicable experience and education. 5 years of experience in Salesforce solution architecture with hands-on experience with Salesforce Marketing Cloud, Health Cloud, and/or Data Cloud. Proven experience designing, integrating, and supporting enterprise-scale Salesforce solutions. Strong understanding of CRM strategy, customer journeys, and digital marketing operations. Preferred Qualifications: Experience in healthcare or other regulated industries. Familiarity with HIPAA and data privacy/security frameworks. Salesforce certifications (Marketing Cloud, Data Cloud, or Architecture). Working knowledge of SQL, HTML/CSS, APIs, or Apex. Experience managing vendors and leading platform roadmaps. General Skills Strong analytical and problem-solving skills with attention to detail Excellent written and verbal communication skills Ability to collaborate and influence across technical and non-technical teams Comfortable operating in a fast-paced, matrixed environment Strategic mindset paired with strong execution and accountability Employer Description Equal Opportunity Employer The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law. We are committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported. Compensation The salary range for the role is $95,450 - $143,175 annually. Actual salaries depend on a variety of factors, including experience, education, and operational need. This range does not include bonuses/incentives or other forms of compensation or benefits. #J-18808-Ljbffr