Social Media Coordinator
CAO Group Inc, West Jordan, UT, United States
Social Media Coordinator The Social Media Coordinator is an entry-level role responsible for helping grow the company's digital presence across social media platforms while maximizing the return on the company's social media investment. This role focuses on audience growth, engagement, trend identification, influencer collaboration, and platform expansion, particularly into emerging channels such as TikTok.
The ideal candidate is highly curious about social media trends, comfortable working across multiple platforms, and excited to explore how social media can drive awareness, engagement, and ultimately business growth within the professional dental community and direct to consumer markets.
Key Responsibilities
Collaborate with internal marketing, sales, and education personnel to understand potential impacts of social media
Assist with planning, scheduling, and publishing content across key platforms including Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging platforms.
Maintain a consistent posting cadence aligned with marketing campaigns and product initiatives.
Ensure posts reflect company messaging, brand voice, and product positioning.
Support initiatives designed to grow followers, increase engagement, and expand reach across all channels.
Monitor comments, direct messages, and discussions to help foster meaningful engagement
Identify opportunities to participate in relevant conversations and trending topics.
Assist with the company's entry and growth on TikTok, identifying content formats that perform well
Monitor trending TikTok formats, sounds, hashtags, and viral content opportunities.
Experiment with short-form video strategies to maximize reach and discoverability.
Research and monitor relevant dental social communities including Facebook dental groups, Reddit dental forums, professional dental discussion communities, and other niche industry platforms
Utilize AMD key opinion leaders to engage in peer to peer communication on social media and other forums
Track trends in social media, dental culture, memes, and emerging content formats that can improve the company's engagement and visibility.
Monitor competitor social media activity and identify successful strategies and countermeasures
Report insights and recommendations to the marketing team.
Assist in measuring social media performance including follower growth, engagement rates, content reach, and influencer campaign results
Key Objectives
The Social Media Coordinator will help the company:
Grow and engage a larger, more active dental audience
Expand presence into high-growth platforms such as TikTok
Leverage existing and new dental influencers and key opinion leaders
Identify viral content opportunities and emerging trends
Improve the ROI and strategic value of social media investments
Required Skills & Qualifications
Strong interest in social media platforms and digital trends
Familiarity with major platforms including Instagram, TikTok, LinkedIn, Facebook, YouTube, others
Ability to recognize trending content formats, memes, and viral opportunities
Excellent written communication skills
Highly organized with strong attention to detail
Ability to learn quickly and work collaboratively within a marketing team
Preferred Qualifications
Experience managing personal and brand social media accounts
Familiarity with short-form video creation
Experience with social media analytics
Success Metrics
Performance in this role will be evaluated based on:
Growth in social media audience and engagement
Identification and participation in high-impact trends
Increased visibility within dental social communities
Driving direct to consumer demand for products sold on Amazon
Effective collaboration with influencers and industry voices
Improved performance and efficiency of social media campaigns
Ideal Candidate Profile
The ideal candidate is someone who:
Lives and breathes social media culture
Understands how content spreads online
Is curious about trends, memes, and emerging platforms
Is motivated to experiment, learn, and improve performance
Wants to help build a high-performing social media presence in the dental industry
The ideal candidate is highly curious about social media trends, comfortable working across multiple platforms, and excited to explore how social media can drive awareness, engagement, and ultimately business growth within the professional dental community and direct to consumer markets.
Key Responsibilities
Collaborate with internal marketing, sales, and education personnel to understand potential impacts of social media
Assist with planning, scheduling, and publishing content across key platforms including Instagram, Facebook, LinkedIn, YouTube, TikTok, and emerging platforms.
Maintain a consistent posting cadence aligned with marketing campaigns and product initiatives.
Ensure posts reflect company messaging, brand voice, and product positioning.
Support initiatives designed to grow followers, increase engagement, and expand reach across all channels.
Monitor comments, direct messages, and discussions to help foster meaningful engagement
Identify opportunities to participate in relevant conversations and trending topics.
Assist with the company's entry and growth on TikTok, identifying content formats that perform well
Monitor trending TikTok formats, sounds, hashtags, and viral content opportunities.
Experiment with short-form video strategies to maximize reach and discoverability.
Research and monitor relevant dental social communities including Facebook dental groups, Reddit dental forums, professional dental discussion communities, and other niche industry platforms
Utilize AMD key opinion leaders to engage in peer to peer communication on social media and other forums
Track trends in social media, dental culture, memes, and emerging content formats that can improve the company's engagement and visibility.
Monitor competitor social media activity and identify successful strategies and countermeasures
Report insights and recommendations to the marketing team.
Assist in measuring social media performance including follower growth, engagement rates, content reach, and influencer campaign results
Key Objectives
The Social Media Coordinator will help the company:
Grow and engage a larger, more active dental audience
Expand presence into high-growth platforms such as TikTok
Leverage existing and new dental influencers and key opinion leaders
Identify viral content opportunities and emerging trends
Improve the ROI and strategic value of social media investments
Required Skills & Qualifications
Strong interest in social media platforms and digital trends
Familiarity with major platforms including Instagram, TikTok, LinkedIn, Facebook, YouTube, others
Ability to recognize trending content formats, memes, and viral opportunities
Excellent written communication skills
Highly organized with strong attention to detail
Ability to learn quickly and work collaboratively within a marketing team
Preferred Qualifications
Experience managing personal and brand social media accounts
Familiarity with short-form video creation
Experience with social media analytics
Success Metrics
Performance in this role will be evaluated based on:
Growth in social media audience and engagement
Identification and participation in high-impact trends
Increased visibility within dental social communities
Driving direct to consumer demand for products sold on Amazon
Effective collaboration with influencers and industry voices
Improved performance and efficiency of social media campaigns
Ideal Candidate Profile
The ideal candidate is someone who:
Lives and breathes social media culture
Understands how content spreads online
Is curious about trends, memes, and emerging platforms
Is motivated to experiment, learn, and improve performance
Wants to help build a high-performing social media presence in the dental industry