
Lifecycle Marketing Lead, B2B2C Health Benefits (Remote)
BetterHelp, Mountain View, CA, United States
A prominent mental health service is seeking a Senior Manager, Lifecycle Marketing. This remote role involves owning the lifecycle marketing strategy for employer partnerships, enhancing engagement through targeted campaigns and personalized journeys. The ideal candidate will have over 7 years of lifecycle marketing experience, strong CRM and analytical skills, with a focus on optimizing customer journeys and driving retention. Competitive compensation and holistic perks are offered.
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