Video Content Creator for Direct Response – Paid Social
Innovative Metrics, Beverly Hills, CA, United States
Overview
We are a performance marketing team focused on lead generation and DTC growth across verticals including mortgage, solar, insurance, home services, and supplement/vitamin brands. Our business is driven by data, speed, and creative iteration. We don’t just “make content”—we produce ads that convert and scale. We are looking for a Direct Response Video Creator who can work closely with our media buying team to produce high-performing video creatives that hit CPL and CAC targets. Responsibilities
Create high-converting video ads for Meta (Facebook/Instagram), TikTok, and YouTube Shorts Turn winning angles into multiple creative variations quickly Develop hooks, scripts, and concepts designed to stop scroll and drive action Collaborate directly with media buyers to iterate based on performance data Analyze ad performance (CTR, hook rate, retention, CPA) and refine creatives accordingly Produce UGC-style, testimonial, founder-style, and problem/solution ads Leverage AI tools to generate, iterate, and scale creative production (avatars, voice, editing, etc.) Plan and execute on-location shoots with models/actors Maintain a high output of creatives (5–20+ per week depending on workflow) What We’re Looking For
Must-Have: Proven experience creating direct response video ads (not just organic content) Strong understanding of: Hooks / scroll-stopping intros Conversion-focused storytelling Ad fatigue and creative iteration Experience working with paid social teams or media buyers Ability to produce content quickly and consistently Comfortable receiving and acting on performance-driven feedback Strong Plus: Experience in: Lead generation (mortgage, solar, insurance, home services) DTC brands (supplements, vitamins, health products) Familiarity with Meta Ads and/or TikTok Ads performance metrics Experience producing or directing UGC-style content Copywriting or scripting skills for ads What Success Looks Like
Your creatives help lower CPL and CAC over time You consistently generate new winning angles and iterations You move fast, test aggressively, and improve based on data You become a key partner to our media buying team Compensation
Competitive monthly compensation (based on experience) Performance-based bonuses tied to winning creatives and scaling results Comprehensive healthcare coverage - Medical, Dental and Vision Paid vacation Paid sick and mental health days Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
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We are a performance marketing team focused on lead generation and DTC growth across verticals including mortgage, solar, insurance, home services, and supplement/vitamin brands. Our business is driven by data, speed, and creative iteration. We don’t just “make content”—we produce ads that convert and scale. We are looking for a Direct Response Video Creator who can work closely with our media buying team to produce high-performing video creatives that hit CPL and CAC targets. Responsibilities
Create high-converting video ads for Meta (Facebook/Instagram), TikTok, and YouTube Shorts Turn winning angles into multiple creative variations quickly Develop hooks, scripts, and concepts designed to stop scroll and drive action Collaborate directly with media buyers to iterate based on performance data Analyze ad performance (CTR, hook rate, retention, CPA) and refine creatives accordingly Produce UGC-style, testimonial, founder-style, and problem/solution ads Leverage AI tools to generate, iterate, and scale creative production (avatars, voice, editing, etc.) Plan and execute on-location shoots with models/actors Maintain a high output of creatives (5–20+ per week depending on workflow) What We’re Looking For
Must-Have: Proven experience creating direct response video ads (not just organic content) Strong understanding of: Hooks / scroll-stopping intros Conversion-focused storytelling Ad fatigue and creative iteration Experience working with paid social teams or media buyers Ability to produce content quickly and consistently Comfortable receiving and acting on performance-driven feedback Strong Plus: Experience in: Lead generation (mortgage, solar, insurance, home services) DTC brands (supplements, vitamins, health products) Familiarity with Meta Ads and/or TikTok Ads performance metrics Experience producing or directing UGC-style content Copywriting or scripting skills for ads What Success Looks Like
Your creatives help lower CPL and CAC over time You consistently generate new winning angles and iterations You move fast, test aggressively, and improve based on data You become a key partner to our media buying team Compensation
Competitive monthly compensation (based on experience) Performance-based bonuses tied to winning creatives and scaling results Comprehensive healthcare coverage - Medical, Dental and Vision Paid vacation Paid sick and mental health days Performance Incentives with potential for unlimited incentives by meeting collective KPIs - your success drives our shared growth Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
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