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MULTIMEDIA JOURNALIST - KCBD

Gray Local Media, Inc, Lubbock, TX, United States


Job Location:

KCBD-Station-Lubbock, TX, 9810 University Ave, Lubbock, TX 79423, USA

Gray Media, formerly Gray Television, Inc., is a multimedia company headquartered in Atlanta, Georgia. It is the nation’s largest owner of top‑rated local television stations and digital assets, serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with a top‑rated station and 100 markets with the first or second‑highest‑rated station, as well as the largest Telemundo affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV households. Gray also owns Gray Digital Media, a full‑service digital agency, and other media properties such as Raycom Sports, Tupelo Media Group, and PowerNation Studios.

About KCBD KCBD NewsChannel 11 is a Gray Local Media NBC affiliate in Lubbock, Texas, and the dominant #1 station in the market. From our state‑of‑the‑art newsroom, control room, and studios we produce more than 50 hours of local news programming each week across NBC, FOX, and Telemundo stations, and stream news and other local programming throughout the day.

Job Summary KCBD is seeking a hard‑working, creative, and energetic storyteller to join our award‑winning team as a multimedia journalist. The role offers strong training and growth opportunities, with a focus on creative visual storytelling and professional delivery.

Duties/Responsibilities

Be a team player

Pitch and develop enterprise story ideas daily

Conduct thorough interviews, research, and fact‑check

Shoot, write, edit, and deliver stories on‑camera for multiple platforms

Report live on the scene, especially from developing news

Deliver content to digital and social media platforms

Make beat checks

Develop sources and contacts

Work with our team of photojournalists, while also shooting solo as required

Collaborate with other team members to deliver the best possible product on‑air and on digital

Qualification/Requirements

Empathy for others; team‑builder with a dedication to collaboration and community service

Strong writing skills; ability to write conversationally and creatively

Strong camera presence; ability to inform and engage

Video editing knowledge

Ability to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously

Degree in journalism, communications, English, or equivalent background preferred

Some newsroom experience preferred

Availability to work various hours for breaking news or special events, while understanding staff coverage across all dayparts

MVR check required

Equal Employment Opportunity Statement Gray Media provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media is a drug‑free company.

Legal Notice This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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