Community Marketing Manager
Always Best Care Senior Services - Treasure Coast, New Berlin, WI, United States
Job Title:
Community Marketing Manager (Non-Medical Home Care)
Hours:
Full-Time 9am-5pm (nights/weekends as needed)
Position Summary The Community Marketing Manager is responsible for driving client growth through strategic relationship development, community outreach, and brand visibility. This role focuses on building strong referral partnerships with healthcare professionals, senior living communities, and local organizations to increase awareness and generate consistent, qualified leads for non-medical home care services.
Key Responsibilities Business Development & Referral Growth
Build and maintain strong relationships with referral sources including:
Hospitals, discharge planners, and case managers
Assisted living and independent living communities
Skilled nursing facilities, rehab centers, hospice agencies
Physicians, geriatric care managers, and senior service providers
Conduct regular in-person visits, presentations, and follow-ups
Develop and execute a territory growth plan
Community Outreach & Brand Awareness
Represent the agency at networking events, health fairs, and community functions
Plan and host educational events for professionals and families
Identify opportunities for partnerships and sponsorships within the senior care community
Serve as a brand ambassador in the local market
Sales Pipeline Management
Track all referral activity and lead sources in CRM
Manage and nurture prospects from initial contact to conversion
Collaborate with intake and operations teams to ensure smooth onboarding
Monitor conversion rates and identify opportunities for improvement Marketing Strategy Execution
Support implementation of local marketing campaigns
Coordinate collateral distribution and promotional materials
Provide feedback on market trends, competitor activity, and growth opportunities
Collaborate with leadership on strategic growth initiatives
Key Performance Indicators (KPIs)
Number of new referral sources established
Growth in active referral partners
Weekly in-person visits/contacts
Qualified leads generated
Conversion rate from referral to client
Monthly/quarterly revenue growth tied to marketing efforts
Qualifications
2+ years of experience in healthcare marketing, home care, or senior services
Degree in related field, preferred
Must have your own vehicle (Valid Driver’s License and Auto Insurance) & willing to travel throughout Milwaukee and Waukesha County areas
Proven track record in relationship-based sales or business development
Strong communication and presentation skills
Highly organized with the ability to manage a territory independently
Comfortable working in the field (this is not a desk role)
Core Competencies
Relationship building and trust development
Initiative and self-motivation
Professional presence and empathy
Strategic thinking with execution focus
Resilience and consistency in follow-up
Why This Role Matters This position is critical to the growth and sustainability of the agency. By building trusted relationships and increasing community awareness, the Community Marketing Manager directly impacts our ability to serve more seniors and families with compassionate, high-quality care.
Job Type:
Full-time
Benefits
Dental insurance
Health insurance
Paid time off
License/Certification
Driver's License & Auto Insurance (Required)
Willingness to Travel
50% (Required)
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Community Marketing Manager (Non-Medical Home Care)
Hours:
Full-Time 9am-5pm (nights/weekends as needed)
Position Summary The Community Marketing Manager is responsible for driving client growth through strategic relationship development, community outreach, and brand visibility. This role focuses on building strong referral partnerships with healthcare professionals, senior living communities, and local organizations to increase awareness and generate consistent, qualified leads for non-medical home care services.
Key Responsibilities Business Development & Referral Growth
Build and maintain strong relationships with referral sources including:
Hospitals, discharge planners, and case managers
Assisted living and independent living communities
Skilled nursing facilities, rehab centers, hospice agencies
Physicians, geriatric care managers, and senior service providers
Conduct regular in-person visits, presentations, and follow-ups
Develop and execute a territory growth plan
Community Outreach & Brand Awareness
Represent the agency at networking events, health fairs, and community functions
Plan and host educational events for professionals and families
Identify opportunities for partnerships and sponsorships within the senior care community
Serve as a brand ambassador in the local market
Sales Pipeline Management
Track all referral activity and lead sources in CRM
Manage and nurture prospects from initial contact to conversion
Collaborate with intake and operations teams to ensure smooth onboarding
Monitor conversion rates and identify opportunities for improvement Marketing Strategy Execution
Support implementation of local marketing campaigns
Coordinate collateral distribution and promotional materials
Provide feedback on market trends, competitor activity, and growth opportunities
Collaborate with leadership on strategic growth initiatives
Key Performance Indicators (KPIs)
Number of new referral sources established
Growth in active referral partners
Weekly in-person visits/contacts
Qualified leads generated
Conversion rate from referral to client
Monthly/quarterly revenue growth tied to marketing efforts
Qualifications
2+ years of experience in healthcare marketing, home care, or senior services
Degree in related field, preferred
Must have your own vehicle (Valid Driver’s License and Auto Insurance) & willing to travel throughout Milwaukee and Waukesha County areas
Proven track record in relationship-based sales or business development
Strong communication and presentation skills
Highly organized with the ability to manage a territory independently
Comfortable working in the field (this is not a desk role)
Core Competencies
Relationship building and trust development
Initiative and self-motivation
Professional presence and empathy
Strategic thinking with execution focus
Resilience and consistency in follow-up
Why This Role Matters This position is critical to the growth and sustainability of the agency. By building trusted relationships and increasing community awareness, the Community Marketing Manager directly impacts our ability to serve more seniors and families with compassionate, high-quality care.
Job Type:
Full-time
Benefits
Dental insurance
Health insurance
Paid time off
License/Certification
Driver's License & Auto Insurance (Required)
Willingness to Travel
50% (Required)
#J-18808-Ljbffr