Senior Marketing Coordinator
Hydraulic Technologies, Rockford, IL, United States
SENIOR MARKETING COORDINATOR - DIGITAL MARKETING (B2B / INDUSTRIAL)
The Senior Marketing Coordinator executes and optimizes digital marketing programs that support lead generation, customer engagement, and sales enablement in a B2B/industrial environment. This role is primarily focused on hands‑on digital execution and performance measurement, with traditional marketing activities serving as secondary responsibilities.
PRINCIPLE DUTIES AND RESPONSIBILITIES (ESSENTIAL FUNCTIONS)
Execute and optimize digital marketing campaigns, including:
Email marketing (nurture, product launches, newsletters, distributor campaigns)
Paid social campaigns (primarily LinkedIn)
Website landing pages and campaign microsites
Support lead generation initiatives through gated digital content
Track campaign performance from engagement through MQL and sales handoff
Monitor and report on key performance metrics, including lead volume, engagement, and conversion trends
Continuously test and improve messaging, offers, and calls to action
Content Development
Develop customer‑facing digital content, including blog posts, application stories, emails, and landing pages
Translate technical product information into clear, customer‑focused messaging
Ensure consistency of messaging across digital channels
Marketing Platforms & Systems
Execute campaigns using CRM and marketing automation platforms (e.g., HubSpot)
Manage website content via CMS
Use basic analytics tools (e.g., Google Analytics) to support reporting
Maintain accurate digital product content, including images, descriptions, and specifications
Coordinate with external agencies or freelancers as execution support when needed
Secondary Responsibilities
Support development and maintenance of sales enablement materials
Assist Product Management and Sales with product launches and channel support
Organize and maintain marketing asset libraries
Events & Trade Shows
Support logistics and marketing materials for trade shows and events
Ensure events support digital lead capture and follow‑up campaigns
The above listed responsibilities are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities or duties required. Employee will be expected to perform other duties as assigned.
EDUCATION AND EXPERIENCE Qualifications
Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
Minimum 5 years of B2B marketing experience with strong digital execution focus
Hands‑on experience with email marketing, paid B2B social media, and website/landing page management
Strong writing and editing skills
Data‑driven mindset with comfort using performance metrics
Ability to work cross‑functionally with Product, Sales, and Engineering
Preferred Qualifications
Experience in industrial, manufacturing, or technical B2B markets
Familiarity with CRM, PIM, or eCommerce platforms
PHYSICAL DEMANDS While performing the duties of this job, the employee is regularly required to sit, use hands and fingers, handle or feel objects, reach with hands and arms, talk and hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
WORKING CONDITIONS The working conditions described here are representative of those an employee may encounter while performing the principal duties and responsibilities of the job. The performance of this position normally requires exposure to a typical manufacturing area which, under certain conditions, requires the use of personal protective equipment such as safety glasses with side shields and mandatory hearing protection. The temperature of the primary work area may be affected by outside temperatures and machining. Industrial lighting provided.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
HT USA is an equal opportunity employer and makes employment decisions without regard to race, color, religion, national origin, gender, age, disability, protected veteran status, or any other reason prohibited by law.
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PRINCIPLE DUTIES AND RESPONSIBILITIES (ESSENTIAL FUNCTIONS)
Execute and optimize digital marketing campaigns, including:
Email marketing (nurture, product launches, newsletters, distributor campaigns)
Paid social campaigns (primarily LinkedIn)
Website landing pages and campaign microsites
Support lead generation initiatives through gated digital content
Track campaign performance from engagement through MQL and sales handoff
Monitor and report on key performance metrics, including lead volume, engagement, and conversion trends
Continuously test and improve messaging, offers, and calls to action
Content Development
Develop customer‑facing digital content, including blog posts, application stories, emails, and landing pages
Translate technical product information into clear, customer‑focused messaging
Ensure consistency of messaging across digital channels
Marketing Platforms & Systems
Execute campaigns using CRM and marketing automation platforms (e.g., HubSpot)
Manage website content via CMS
Use basic analytics tools (e.g., Google Analytics) to support reporting
Maintain accurate digital product content, including images, descriptions, and specifications
Coordinate with external agencies or freelancers as execution support when needed
Secondary Responsibilities
Support development and maintenance of sales enablement materials
Assist Product Management and Sales with product launches and channel support
Organize and maintain marketing asset libraries
Events & Trade Shows
Support logistics and marketing materials for trade shows and events
Ensure events support digital lead capture and follow‑up campaigns
The above listed responsibilities are intended to describe the general nature and level of work being performed. They are not intended to be an exhaustive list of all responsibilities or duties required. Employee will be expected to perform other duties as assigned.
EDUCATION AND EXPERIENCE Qualifications
Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience
Minimum 5 years of B2B marketing experience with strong digital execution focus
Hands‑on experience with email marketing, paid B2B social media, and website/landing page management
Strong writing and editing skills
Data‑driven mindset with comfort using performance metrics
Ability to work cross‑functionally with Product, Sales, and Engineering
Preferred Qualifications
Experience in industrial, manufacturing, or technical B2B markets
Familiarity with CRM, PIM, or eCommerce platforms
PHYSICAL DEMANDS While performing the duties of this job, the employee is regularly required to sit, use hands and fingers, handle or feel objects, reach with hands and arms, talk and hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
WORKING CONDITIONS The working conditions described here are representative of those an employee may encounter while performing the principal duties and responsibilities of the job. The performance of this position normally requires exposure to a typical manufacturing area which, under certain conditions, requires the use of personal protective equipment such as safety glasses with side shields and mandatory hearing protection. The temperature of the primary work area may be affected by outside temperatures and machining. Industrial lighting provided.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
HT USA is an equal opportunity employer and makes employment decisions without regard to race, color, religion, national origin, gender, age, disability, protected veteran status, or any other reason prohibited by law.
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