Media Planner
Publicis Groupe Holdings B.V, Miami, FL, United States
Overview
The Media Planner is responsible for designing integrated media strategies across digital and traditional channels, translating business objectives into effective communication plans. This role balances strategic thinking and executional rigor, ensuring optimal channel mix, audience reach, and budget allocation while aligning with performance and brand goals.
Responsibilities
Develop integrated media plans across digital (search, social, programmatic, video) and offline (TV, radio, OOH, print)
Define channel roles within the full funnel (awareness, consideration, conversion)
Build audience strategies based on data, insights, and business objectives
Allocate and optimize budgets across channels to maximize performance and efficiency
Translate client business goals into measurable media KPIs and frameworks
Collaborate with activation teams to ensure plans are executed as designed
Analyze campaign performance and provide strategic recommendations for optimization
Ensure consistency and governance across markets in regional or global accounts
Lead planning presentations and articulate rationale behind media decisions
Identify innovation opportunities (new formats, channels, test & learn frameworks)
Qualifications
Cross-channel media planning (Digital + Offline integration)
Audience segmentation and targeting strategy
Budget allocation and optimization modeling
Strong understanding of media KPIs (reach, frequency, CPM, CPA, ROI)
Strategic thinking beyond execution
Knowledge of planning tools (e.g., Nielsen, Comscore, DV360)
Ability to interpret data and derive actionable insights
Understanding of media buying principles (not execution-focused but informed)
Stakeholder communication and presentation skills
Adaptability to multi-market / regional structures
Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply. #J-18808-Ljbffr
Responsibilities
Develop integrated media plans across digital (search, social, programmatic, video) and offline (TV, radio, OOH, print)
Define channel roles within the full funnel (awareness, consideration, conversion)
Build audience strategies based on data, insights, and business objectives
Allocate and optimize budgets across channels to maximize performance and efficiency
Translate client business goals into measurable media KPIs and frameworks
Collaborate with activation teams to ensure plans are executed as designed
Analyze campaign performance and provide strategic recommendations for optimization
Ensure consistency and governance across markets in regional or global accounts
Lead planning presentations and articulate rationale behind media decisions
Identify innovation opportunities (new formats, channels, test & learn frameworks)
Qualifications
Cross-channel media planning (Digital + Offline integration)
Audience segmentation and targeting strategy
Budget allocation and optimization modeling
Strong understanding of media KPIs (reach, frequency, CPM, CPA, ROI)
Strategic thinking beyond execution
Knowledge of planning tools (e.g., Nielsen, Comscore, DV360)
Ability to interpret data and derive actionable insights
Understanding of media buying principles (not execution-focused but informed)
Stakeholder communication and presentation skills
Adaptability to multi-market / regional structures
Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply. #J-18808-Ljbffr