Assistant, GTM Content
kate spade new york, New York, NY, United States
Kate Spade New York is a global lifestyle brand that designs extraordinary products for everyday life. This role is part of the Tapestry portfolio, a global house of brands committed to innovation and inclusivity.
Key Accountabilities
Design and develop brand and core product knowledge materials that educate store associates on the brand’s heritage, product offering, craftsmanship details, and materials.
Create product knowledge materials for seasonal launches to ensure store associates are equipped to sell seasonal priorities.
Create and edit video content for product as well as for the development of engaging selling tools on an ad‑hoc basis.
Collaborate with internal teams (Merchandising, Design, Marketing) to gather all relevant product information necessary for content creation and testing.
Support Sr. Manager, GTM Strategy in project management and process improvement of both testing and content creation.
Develop content in various formats, including interactive learning modules, quick‑reference guides, and videos.
Partner with global teams to onboard and/or troubleshoot within the learning platform and ensure tools are applicable or adaptable to all regions.
Support content maintenance within the learning management system (publishing content, troubleshooting, uploading content in library, etc.).
Maintain and update product knowledge library to ensure store associates have access to the most current tools.
Support training effectiveness by developing engagement tracking tools (quizzes) and pulling compliance reporting.
Experience & Skills Requirements
Bachelor’s degree required.
2+ years of experience in product education, merchandising, or a similar role within the fashion or luxury retail industry. Passion for product is a must.
Experience developing training content in multiple formats (digital learning modules, written guides, and/or video), with an ability to align content with brand priorities.
Proficiency in PowerPoint and/or Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat).
Proficiency in video creation and editing tools (iMovie/Premier).
Strong communication and storytelling skills, with the ability to conceptualize and translate product details into engaging, digestible content.
Propensity to understand a variety of products and categories inclusive of style, materials, craftsmanship, and associated selling strategies.
Ability to collaborate effectively across teams and build strong cross‑functional relationships.
Comfortable using learning management systems (LMS), digital training platforms or onboarding into new platforms.
Strong project, organizational, and time‑management skills, with the ability to manage multiple priorities while maintaining attention to detail.
Competencies for All Employees
Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and actionable feedback. Speaks up and takes necessary action.
Creativity : Generates new and unique ideas, connects previously unrelated concepts, and contributes valuable input in brainstorming.
Customer Focus : Dedicated to meeting the expectations of internal and external customers; uses customer feedback for product improvements and maintains strong relationships.
Dealing with Ambiguity : Handles change effectively, adapts quickly, and proceeds without a complete picture.
Drive for Results : Strives to exceed goals, remains bottom‑line oriented, and consistently performs at a high level.
Interpersonal Savvy : Relates well to all organizational levels, builds rapport, and uses diplomacy to resolve tension.
Learning on the Fly : Quickly masters new challenges, embraces change, and applies lessons learned to improve outcomes.
Competencies for All People Managers
Strategic Agility : Anticipates future trends, creates realistic visions, and develops breakthrough strategies.
Developing Direct Reports and Others : Provides challenging tasks, conducts development discussions, and supports career growth.
Building Effective Teams : Fosters morale, creates shared success, and promotes a sense of belonging.
Benefits
Medical insurance
Dental insurance
Vision insurance
401(k)
Paid paternity and maternity leave
Commuter benefits
Disability insurance
Tuition assistance
Equal Opportunity Employer Kate Spade is an equal opportunity and affirmative action employer. All employment decisions are made without regard to age, sex, sexual orientation, gender identity, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally protected basis.
Americans With Disabilities Act (ADA) Tapestry, Inc. provides reasonable accommodation for disabilities or religious beliefs upon request. Contact Tapestry People Services at 1‑855‑566‑9264 or employeerelations@tapestry.com for accommodation during the application process.
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Key Accountabilities
Design and develop brand and core product knowledge materials that educate store associates on the brand’s heritage, product offering, craftsmanship details, and materials.
Create product knowledge materials for seasonal launches to ensure store associates are equipped to sell seasonal priorities.
Create and edit video content for product as well as for the development of engaging selling tools on an ad‑hoc basis.
Collaborate with internal teams (Merchandising, Design, Marketing) to gather all relevant product information necessary for content creation and testing.
Support Sr. Manager, GTM Strategy in project management and process improvement of both testing and content creation.
Develop content in various formats, including interactive learning modules, quick‑reference guides, and videos.
Partner with global teams to onboard and/or troubleshoot within the learning platform and ensure tools are applicable or adaptable to all regions.
Support content maintenance within the learning management system (publishing content, troubleshooting, uploading content in library, etc.).
Maintain and update product knowledge library to ensure store associates have access to the most current tools.
Support training effectiveness by developing engagement tracking tools (quizzes) and pulling compliance reporting.
Experience & Skills Requirements
Bachelor’s degree required.
2+ years of experience in product education, merchandising, or a similar role within the fashion or luxury retail industry. Passion for product is a must.
Experience developing training content in multiple formats (digital learning modules, written guides, and/or video), with an ability to align content with brand priorities.
Proficiency in PowerPoint and/or Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat).
Proficiency in video creation and editing tools (iMovie/Premier).
Strong communication and storytelling skills, with the ability to conceptualize and translate product details into engaging, digestible content.
Propensity to understand a variety of products and categories inclusive of style, materials, craftsmanship, and associated selling strategies.
Ability to collaborate effectively across teams and build strong cross‑functional relationships.
Comfortable using learning management systems (LMS), digital training platforms or onboarding into new platforms.
Strong project, organizational, and time‑management skills, with the ability to manage multiple priorities while maintaining attention to detail.
Competencies for All Employees
Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and actionable feedback. Speaks up and takes necessary action.
Creativity : Generates new and unique ideas, connects previously unrelated concepts, and contributes valuable input in brainstorming.
Customer Focus : Dedicated to meeting the expectations of internal and external customers; uses customer feedback for product improvements and maintains strong relationships.
Dealing with Ambiguity : Handles change effectively, adapts quickly, and proceeds without a complete picture.
Drive for Results : Strives to exceed goals, remains bottom‑line oriented, and consistently performs at a high level.
Interpersonal Savvy : Relates well to all organizational levels, builds rapport, and uses diplomacy to resolve tension.
Learning on the Fly : Quickly masters new challenges, embraces change, and applies lessons learned to improve outcomes.
Competencies for All People Managers
Strategic Agility : Anticipates future trends, creates realistic visions, and develops breakthrough strategies.
Developing Direct Reports and Others : Provides challenging tasks, conducts development discussions, and supports career growth.
Building Effective Teams : Fosters morale, creates shared success, and promotes a sense of belonging.
Benefits
Medical insurance
Dental insurance
Vision insurance
401(k)
Paid paternity and maternity leave
Commuter benefits
Disability insurance
Tuition assistance
Equal Opportunity Employer Kate Spade is an equal opportunity and affirmative action employer. All employment decisions are made without regard to age, sex, sexual orientation, gender identity, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally protected basis.
Americans With Disabilities Act (ADA) Tapestry, Inc. provides reasonable accommodation for disabilities or religious beliefs upon request. Contact Tapestry People Services at 1‑855‑566‑9264 or employeerelations@tapestry.com for accommodation during the application process.
#J-18808-Ljbffr