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Product Specialist

iAutomation, Madison, WI, United States


iAutomation, a full-service automation company, developing robotic solutions and offering design, engineering, and integration (DE&I) services, product support, and production services, has an immediate opening for an Industrial Drives & Plant Solutions Product Specialist.

Industrial Drives & Plant Solutions Product Specialist Responsible for supporting the full lifecycle of industrial drive systems and plant solutions, from product selection and application engineering through on-site startup and commissioning. Provides technical expertise on variable frequency drives (VFDs), motor control systems, and integrated plant automation solutions to ensure optimal performance, reliability, and efficiency.

Acts as a key liaison between engineering, sales, and application teams, delivering customized solutions that meet customer requirements and industry standards. Leads on-site installation support, system integration, troubleshooting, and startup activities, ensuring successful commissioning and customer satisfaction.

Supports customers and internal teams with product training, technical documentation, and after-sales support, while identifying opportunities for system improvements and upgrades within industrial environments such as manufacturing, processing, and utilities.

Key Responsibilities

Provide technical expertise in the selection, application, and configuration of industrial drives (VFDs), motor control systems, and plant-wide automation solutions.

Support pre‑sales activities by reviewing customer specifications, developing technical proposals, and recommending optimized drive and system solutions.

Lead and execute on-site startup, commissioning, and validation of drives and integrated plant systems.

Perform system integration with PLCs, SCADA, and other automation platforms to ensure seamless plant operation.

Troubleshoot and resolve technical issues during installation, commissioning, and post‑startup phases.

Collaborate with engineering, sales, and service teams to deliver complete, customer‑focused solutions.

Conduct site assessments and audits to identify opportunities for system optimization, energy savings, and performance improvements.

Develop and maintain technical documentation, including manuals, reports, and commissioning records.

Ensure compliance with industry standards, safety regulations, and company quality procedures during all project phases.

Support after‑sales service activities, including upgrades, retrofits, and maintenance planning.

Act as the primary technical point of contact for customers during project execution and startup activities.

Maintain deep knowledge of key vendor platforms (e.g., Siemens, Rockwell, ABB, etc.)

Monitor market trends, competitive landscape, and emerging technologies

Internal Enablement & Training

Provide technical training and guidance to customers, operators, and internal teams on products and system operation

Develop technical content, sales tools, and application guides

Support onboarding and continuous development of sales teams

Operational & Commercial Support

Assist with forecasting, pipeline development, and revenue tracking

Support pricing strategies, margin optimization, and vendor alignment

Partner cross‑functionally with operations, supply chain, and leadership teams

Travel Requirements

Up to 50% travel, combination of local and overnight

Education & Experience

Bachelor’s degree in Electrical Engineering, Mechanical Engineering, or related field (or equivalent experience)

3‑7+ years of experience in industrial automation, drives, motion control, or related field

Experience in a distribution, system integration, or OEM environment preferred

Technical Expertise

Variable Frequency Drives (VFDs)

Servo systems and motion control

PLC integration and industrial networks

Motor control and power distribution concepts

Experience with plant‑level automation solutions and system architecture is a plus

Skills & Competencies

Strong customer‑facing and communication skills

Ability to translate technical solutions into business value

Problem‑solving mindset with strong application engineering capability

Commercial acumen with ability to support sales growth and margin targets

Ability to manage multiple priorities in a fast‑paced environment

Key Performance Indicators (KPIs)

Revenue growth within drives and plant solutions portfolio

Gross margin performance

Technical win rate / conversion of opportunities

Customer satisfaction and retention

Internal training effectiveness and adoption

iAutomation Supports Equal Opportunity Employment & Diversity.

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